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마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-7:30pm. Closed Mon. Last order 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 29 Aug 2025 by ysnghee
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Added by GraceHong on 10 Dec 2018
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407 Reviews
First Review by Rosaespanola
B12mangel
Points +1335
Good food, nice prices - Edit
We had the gimbap which was delicious (i missed a dip or sauce or something) and the Tteokbeokki odeng and the size of this dish was small, but for its prize i was okay with that.
Read morePros: Food was good, Nice prices- not expensive
Cons: Service was okay, Small portions
Guest
shannen.veryperfect
Points +2621
❤️ - Edit
Small restaurant in a Kiosk-Style which is operated by two lovely ladies. When we went there, you were only able to sit outside.
Read moreWe tried the Gimbap and got additional brooth to it. The food was very well prepared and I would recommend going there anytime ❤️
Guest
slushman
Points +151
Great food and great prices! - Edit
The shop was located right next to the main shopping section of Insadong, and was easy to find. The staff spoke English well and the menu was also in English. I ordered two dishes and a tea and it was 14,500, which is very reasonable! The food was delicious, and it was great to eat Korean food I usually can’t eat! There was a bit of a wait time, but they were busy and pleasant.
Read morePros: Authentic vegan Korean food, Affordable , Delicious
Cons: Wait time is a bit long
Guest
FloraJabes
Points +470
Petite échoppe sur Insadong très très bonne! - Edit
Bien situé, ce snack dispose de quelques tables. J'ai goûté aux fried dumpling, au vegan ongdae et au fried tofu kimbap, tout était très bon ! Les prix sont raisonnables et la propriétaire parle un peu l'anglais.
Read morePros: Plats Coréens vegans , Tout est fait sur place devant nos yeux, Plats goûteux
Guest
sandrinecerqueira
Points +237
Recommend - Edit
You can have a taste of the typical Korean food vegan style with all the flavours and especially not missing out on anything.
Read morePros: Price, Taste, Options
Guest
Vegan Victoria
Points +669
Tasty Korean Vegan Lunch - Edit
This is a small place with about a dozen items on the menu. A regular customer helped me choose the tofu roll and the udong, a noodle soup. Both were tasty and fresh
Read morePros: Tasty healthy vegan food , Friendly service, Good value
Guest
Artgothika
Points +19
Gimbap copieux et délicieux - Edit
J'ai découvert le gimbap dans ce restaurant et j'ai adoré ! C'était vraiment très bon !
Read moreGuest
bramire2
Points +25
Great food, gruff service - Edit
I came here a couple times during my week-ish stay in Seoul, and the location is great in the middle of Insadong near Gyeongbokgung Palace and, maybe more importantly, right next to the Museum Kimchichan. So grateful to have vegan options so close! The dumplings are amazing, kimbap also really good, rice cake soup super nourishing, kimchi delicious, and tteokbokki very yummy. The only negative is that the owner is pretty gruff and apparently overworked, so she can be short and rushed with you (she was even kind of mean to one customer who was being confusing about what they wanted). Maybe more so with foreigners. The owner and cook (I think her daughter?) were audibly huffing a lot on Sunday when I came by (the day before their day off on Mondays, so they were probably extra tired), which created an atmosphere of anxiety. But the owner can also be super nice and helpful! A bit all over the place when it comes to customer service, but as long as you have thick skin you’ll be alright. And be complimentary! It helps.
Read moreUpdated from previous review on 2023-09-12
Pros: Amazing food, Great location
Cons: Customer service, Not a ton of food options
Guest
Helloimerinxo
Points +198
Yummy! - Edit
I loved being able to try Korean dishes here, all the food was very good, not too spicy. And the workers were sweet.
Read moreGuest
na5m2
Points +1305
Good value for money - Edit
Kimbap was good and cheap, the women working here also spoke good English!
Read moreGuest
Evee12
Points +44
Great food and good price - Edit
Food was fresh and tasty. Really reasonably priced.
Read moreGuest
Angelicforsure
Points +80
Good food - Edit
The food was good but not a lot of sitting space. I had to sit in the sun. Also very minimal service but it was cheap.
Read morePros: Food, Low price
Cons: the space
Guest
Fluffykittens
Points +103
Delicious food! - Edit
It's difficult to find vegan Korean food, but this place has so many options for vegan Korean food! It's amazing!! Everything is delicious. The customer service aspect could be improved, but they speak English, which is helpful for foreigners. There is also very limited seating, so you might have to share a table with a friendly stranger or wait for a party to leave to sit down. Definitely order before getting a seat. Also be mindful of the times before going! I went here frequently and often saw people upset when they got there right after the lunch break started and were unable to order. So definitely check the times!
Read moreHumanbean4
Great tips!
Read moreGuest
JoyceYoon
Points +17
Authentic and tasty - Edit
Wonderful tasty food! Ordered the seasonal cold noodles, kimbap and tteokbokki and mandu. All were very tasty! Will definitely return
Read morePros: Ease of ordering , Great flavor
Cons: Hard to find the first time
Guest
AmandaSakiye
Points +3372
So delicious 🥰 - Edit
Everything is incredibly delicious. Very casual outdoor covered seating. Highly recommend😄
Read moreGuest
adipodean
Points +46
Super tasty in nice area - Edit
Nice place to stop on your way to the Gyeongbokgung Palace as it is just one Metro stop away. There is a nicely pedestrianised area around this restaurant with art galleries and modern clothing and art shops. I wandered around while the food was being prepared.
Read moreI had the Udon noodle soup which was a bit bland, but I asked for it spicy and they obliged with some chilli powder. Probably going off menu a bit, but tasty outcome! Fried dumplings were excellent - really nice stuffing. Freshly squeezed lemon juice was perfect for a hot summer day, and a better option than canned soda.
Pros: Value for money
Guest
beamanea
Points +33
Awesome! - Edit
The Food is freshly made, delicious and cheap. Then can speak english as well
Read moreGuest
breadje
Points +165
Good food - Edit
The dishes we ordered were nice, though my sibling didn't really like the California roll because of the pickled vegetables. I thought it was nice, but there was quite a lot of sauce. The tteokbokki and dumplings were both very good! We did have to sit in a hallway which was a bit unfortunate.
Read moreGuest
Horemheb
Points +118
Good food cheap price - Edit
Very nice food at unbeatable prices 👍 and friendly service
Read morePros: Many options, Price, Friendly service
Guest
roosbij
Points +1013
Very good and cheap - Edit
I had the fried tofu kimbap for 6000₩ and it was very yummy! There were some indoor and outdoor tables but no AC. The two ladies running the stand were very kind and attentive. Must visit for vegans!
Read moreUpdated from previous review on 2023-07-28
Pros: Authentic Korean street food, Cheap
Guest
Aussietraveller
Points +591
Delicious! And cheap - Edit
Delicious food. I had the fried tofu kimbap and tteok-bokki, both of which I’d highly recommend!
Read moreGuest
thesunrisedreamers
Points +2241
One of the best spots in Seoul for vegans! - Edit
Amazing Street food style Korean food! There's a few indoor and outdoor tables and you sometimes collect your food when it's ready. The people here are so lovely! We loved every dish and came back multiple times during our Seoul trip!
Read morePros: Everything is vegan
Guest
vkb007
Points +428
In the heart of Insadong - Edit
This is a non-descript place in the heart of Insadong. Can be a bit hard to find, look for Maru art gallery. Basic place, limited menu, but awesome food. The gimbap is awesome. Would have liked it they had fried rice and bibimbap. But they specialise in noodles and soup.
Read moreGuest
isaaa
Points +33
So far the best food I’ve had in Korea - Edit
I’ve went here two times already and loved everything I’ve tried so so much. I’ve had their Tteokbokki, the Bibimmemilguksu, Ricecake-Mandu Soup and Kimbap so far. It’s quite affordable and everyone working there is very friendly. I wish I could take the whole store home with me when I’ll leave Korea 😅
Read moreUpdated from previous review on 2023-06-11
Pros: Affordable, Nice staff, Everything I’ve tried was delicious
KristyRaven
Does anyone know whether they use alcohol in the food? Thanks!
Read moreGuest
Schifi09
Points +1878
Vegan Korean food - Edit
Very tasty, many options, would come again.
Read moreGuest
SonaHolbrook
Points +62
Lovely range of dishes in nice area - Edit
My friend took me here and I was blown away by how many dishes there were! It’s easy to place an order using the tablets on each table, and both our dishes were good. I had a bulgogi and my friend had a noodle dish. The sides are also delicious and you get free top ups for those. Highly recommend when you’re in Insadong after having bought some souvenirs.
Read morePros: tasty dishes , huge variety on menu , nice staff
Guest
nagu
Points +224
Great food, ok service. - Edit
Excellent food, but the service was a bit off, long waiting time to order and then longer to get your food. Ive been two times and both times the food has been excellent but I cannot get over how impolite the service feels.
Read moreIm sure the ladies are lovely but they have too many customers and they practically throw the plates at your after yelling your number.
I would recommend if you have the time and patience but honestly I dont think Ill be back unless I have to.
Updated from previous review on 2023-05-27
Guest
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