Last updated on May 15, 2018.
This policy describes the types of information that we may collect from you when you access or use our websites, applications and other online services (collectively, our "Services").
These policies do not extend to external sites linked to happycow.net, websites of restaurants or businesses listed within HappyCow, or other non-HappyCow.net web site content. Please check with these companies and sites for their policies regarding data privacy, including the use of "cookies."
HappyCow is the Data Controller of your personal data that you provide, and a Data Processor of the data we receive from other companies about you, for example, when you login using Facebook or Google. The principles set out in this Privacy Notice apply to all instances in which HappyCow receives your personal data as a Data Controller for the purposes described in this notice. Those purposes are processing of data in order to participate in the various activities available on Services or as mentioned below.
What information does HappyCow collect?
We collect several types of information from and about users of our web site, including information:
- by which you may be personally identified; and/or
- about your internet connection, the equipment you use to access our Services.
- Service usage details.
We collect this information:
- directly from you when you voluntarily provide it to us; and/or
- automatically as you navigate through our Services (information collected automatically may include usage details, IP addresses and information collected through cookies).
The information we collect may include:
Your account information: Your member name (username), email address, location, veg-status, birthday, password and other
information you may provide with your account, such as your gender, relationship status, website, likes and dislikes. Your profile picture
that will be publicly displayed as part of your account profile. You may optionally provide us with some of this information through
third-party sign-in services such as Facebook and Google Plus.
In such cases, we store whatever information is made available to us through these sign-in services.
Your preferences: Your preferences and settings such as veg-types of listings to display.
Your content: Information you provide, including your reviews, photographs, comments, lists, followers, the users you follow, favorite restaurants, public and private messages to other members, and other information you provide in your account profile.
Your Public Posts: You also may provide information (such as ratings, reviews, tips, photos, comments, likes, friends, (Trips) lists, etc.) to be published or displayed (hereinafter, "posted") on publicly accessible areas of our site and applications, or transmitted to other users (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, you may set certain privacy settings for such information by logging into your account profile. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We may display this information on the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services (such as Instagram, Facebook, Twitter, YouTube, and other places for the purpose of promoting HappyCow and our content). You should be careful about revealing any sensitive details about yourself in such postings.
Information About Your Messages
If you exchange messages with others through the Services, we may store them in order to process and deliver them, allow you to manage them, and investigate possible violations of our Terms of Service and abuse in connection with the Services.
Precise Location Information and How to Opt Out
When you use one of our location-enabled services (for example, when you access Services from our mobile app), we may collect and process information about your mobile device's GPS location (including the latitude, longitude or altitude of your mobile device) to customize the Services with location-based information and features (for example, to inform you about restaurants in your area or applicable promotions). Some of these services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you. We keep this data for no longer than is reasonably necessary for providing services to you. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer's instructions for further details.
How does HappyCow use the information gathered from the above sources?
We use your information to send you details about our campaigns, events and activities, site updates and additions, occasional contests and fun stuff.
HappyCow also uses information gathered via the Services to improve our Web-based campaigns. HappyCow performs statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our Services and to use such information to improve our ability to serve you better.
We use the information you provide to us to enhance the functionality and improve the quality of our Services, and to personalize your experience while using our Services. We also use this information to display relevant advertising, provide support to you, communicate with you, and comply with our legal obligations.
Why does HappyCow ask for my information?
In order to deliver Services, direct marketing, and participate in some activities, you might be asked to provide some additional personal information. This could be in connection with any one or combination of the following:
- Participation in contests, surveys, petitions, information pack requests, and giveaways
- Subscription to HappyCow's MooZine e-News list
- Member Community
- Participation in Forums
- Writing and responding to reviews
- Posting content such as recipes, events, and vegan celebrities
Performance or Analytics Cookies help us see how well our site performs in different locations. We use this to understand, improve, and research features and services.
Please note that the links provided to these third party sites are just references and not the policies for all the third party services used on the site.
It is possible to disable Cookies through your device or browser settings, but doing so may affect your ability to use the Site.
Any user may disable all Cookies.
The method for disabling Cookies may vary by device and browser, but can usually be found in preferences or security settings.
Social Sharing Features
The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
Analytics, tailored advertising, and links to other sites
To help us better understand your use of the Services, we may use third-party web analytics on our Services, such as Google Analytics, Flurry, Crashlytics, Incapsula, and New Relic. These service providers use automatically-collected information. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate our users' use of the Services. To prevent Google Analytics from collecting or using your information, you may install the Google Analytics Opt-Out Browser Add-on.
Ads by Google and similar companies are created by other companies that want to have their ads appear next to relevant content, based on a set of keywords they specify. These listings are administered, sorted, and maintained by Google or similar agency.
By clicking on any of our advertiser links, you will leave HappyCow. The website you will go to is not endorsed by HappyCow. HappyCow does not endorse the content of any third-party website. HappyCow is not responsible for the content of links, third-party sites, sites framed within the HappyCow site or third-party advertisements, and does not make any representations regarding their content or accuracy. Your use of third-party websites is at your own risk. HappyCow does not endorse any product advertised on the HappyCow site.
Please tell us if you spot ads that are inappropriate for a vegan website (be sure to mention the page you found it and the web address of the ad), open a ticket here. Thank you.
How is information used in HappyCow's newseletter?
You will only receive e-mail newsletters from us if you have expressly signed up for them on the HappyCow Web site (during registration, from your member profile, or from the MooZine signup page). The information that we gather from subscribers to our newsletter list (including e-mail addresses) is not shared with other organizations or companies. From time to time, we may send out e-mail messages that might include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided.
In order to provide you with better and more relevant information, we compile information about e-mail response and Web site usage. This information helps us to better understand site usage patterns and also what types of content and information may help improve your user experience on the HappyCow site.
All e-mail messages sent to e-mail newsletter subscribers contain a link to unsubscribe or to modify your profile. You may subscribe or unsubscribe to any e-news or e-mail communication from HappyCow's MooZine at any time.
If you have any questions about HappyCow newsletters, please open a ticket or Email: email@example.com.
HappyCow iPhone and Android Apps: Why does HappyCow need all of these permissions?
HappyCow apps use your device location to find great restaurants near your current location. HappyCow never stores your device location on our servers.
HappyCow apps provide you with a way to upload restaurant photos from your existing library on your device. HappyCow never accesses your photos until you choose to view them from within the HappyCow app.
The HappyCow app allows you to take photos of your favorite restaurants and we encourage you to share them with other HappyCow users. The app stores these with your other pictures on your device so you can admire them whenever you please or upload at a later date. We never access your camera or save photos until you perform those actions from within the app.
How does HappyCow protect your information?
HappyCow is extremely protective of the information gathered through its membership and Web site. Our Web site has security measures in
place to protect against the loss, misuse, or alteration of the information under our control. Our Web server is located in a locked,
secure environment. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100%
secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its
We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your personal information secure. You should not share your user name, password, or other security information for your HappyCow account with anyone. If we receive instructions using your user name and password, we will consider that you have authorized the instructions.
Third party links and services
Your choices regarding your personal data: Data retention, account termination, deleting information
California Privacy Rights
If you are a user of the Services and a California resident, California's "Shine the Light" law (California Civil Code § 1798.83) permits you to request and obtain from us once a year, free of charge, information regarding our disclosure of your personal information (if any) to third parties for direct marketing purposes. If this law applies to you and you would like to make such a request, please submit your request in writing to firstname.lastname@example.org.
Does HappyCow rent, sell, or trade my information?
No, HappyCow never rents, sells, or trades your email address, name, nor postal addresses to other organizations and commercial companies. Only HappyCow will have access to your personal information. If you have opted-in we might occasionally send you promotional marketing from vegan companies we work with, but they will never be given your personal information by HappyCow.
Additional questions? Contact us
You can also reach us via mail:HappyCow
attn: Privacy Officer
605 San Vicente Blvd. Ste.209
Santa Monica, CA 90402