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마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-7:30pm. Closed Mon. Last order 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 29 Aug 2025 by ysnghee
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Added by GraceHong on 10 Dec 2018
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400 Reviews
First Review by Rosaespanola
icecreamtherapy
Points +547
vegan korean street food - Edit
this place is small but cosy, and run by a friendly elderly couple who can speak english.
Read morewas not super impressed with the tteokbokki & fishcake dish, but the ramen was great and the kimbap was amazing (: we bought extra portions to go! would 100% come back again when next in seoul.
Updated from previous review on 2026-04-21
Pros: delicious kimbap and ramen, warm & friendly owners
Cons: limited seating space
Guest
glaming
Points +16
A must for Seoul! - Edit
This place is fantastic. Run by two very kind women, their menu is completely vegan. They have all of the classic Korean meals which I liked. They do take out and dine in (although they don’t have a restaurant, they have tables outside which are very peaceful). I liked it so much I stopped here every day for Kimbap.
Read moreUpdated from previous review on 2026-04-16
Pros: Service, Food, Convenience
Guest
Andala
Points +1190
Not like it used to be - Edit
This is a food stall off the main shopping street in Insadong, I was keen to come back after nearly 3 years mainly because of their mandu (dumplings). Unfortunately the dumplings are now fried Instead of steamed and look like Japanese gyoza instead of the more round Korean mandu shape. The gimbap was nice but very mild. The kimchi was spicy but no taste of fermentation whatsoever. My husband was disappointed with his bibimbap that did not have enough rice and all the toppings were cold.
Read morePros: Convenient
Cons: No more steamed mandu
Guest
ThomasVegano
Points +2914
Small Restaurant in central Seoul - Edit
Good Korean food and fully vegan in central Seoul. Everything is very well seasoned. The only thing that felt a bit off to me was the service, but overall, the food was really nice.
Read moreUpdated from previous review on 2026-03-24
Guest
PaulaCarlson
Points +86
Super-nice food! - Edit
I had the california roll and the gimbap and it was delicious. Best vegan place in Seoul! It's tiny, don't try to find it with GoogleMaps, use Kakao App.
Read moreGuest
SquirrelLady
Points +139
Amazing food! - Edit
The staff is really friendly and mostly speak English. The food is amazing Korean food with robust flavors. Come to this cute little shop for sure!
Read moreUpdated from previous review on 2026-03-05
Pros: Cute ambiance, Friendly staff, Amazing food
Guest
GiovannaOrtega
Points +13
The best thing I had in Seoul - Edit
I usually don't care about food and I barely ate proper meals in this trip, but this was such a nice place with such nice food, that I went back a few times. Next time I land in Seoul, this will be my first stop.
Read morePros: friendly and English speaking staff, delicious food, very charming neighborhood
Guest
cowcow23
Points +13
Delicious - Edit
I ate here 3 times in a 5 day stay in Seoul well over a year ago. I still think about it all the time. Top notch food and lovely staff!
Read moreGuest
plantaciousvivacious0
Points +279
Delicious, well-priced! - Edit
We had fantastic vegan gimbap for a great deal!! We went with the soy ham gimbap and fried tofu gimbap, and both were excellent. The leftovers kept very well in the fridge. It was very filling and very easy on the wallet. Often vegan gimbap is a lot of veggies and no protein, but this had a perfect balance. Would definitely recommend this over some other vegan restaurants in Insa Dong. I can't think of a single thing I didn't like. Come here for sure!
Read moreGuest
Simor
Points +203
Delicious food - Edit
Delicious korean food. English menu and staff speak some English.
Read moreUpdated from previous review on 2026-01-18
Guest
chualk
Points +124
Good Gimbap - Edit
Has a good vegetarian menu without alliums
Read moreUpdated from previous review on 2026-01-16
Guest
Anita095
Points +48
Gimbap and flavorful soup - Edit
I went there for the vegan gimbap, and it was very good. The gimbap was fresh and flavorful. I also had the bean soup, which was delicious and comforting. A great place to eat vegan in Seoul. I recommend it and would gladly go back.
Read morePros: Gimbap, Good price, Kind staff
Cons: Not ideal for big groups
Guest
A_tourist
Points +725
Best street food - Edit
Fried dumplings, fried gimbap, tteokbokki, and buckwheat cold noodles : a lot of choice for a small hidden restaurant. Everything is delicious and the staff is nice.
Read moreMust go to have a street food experience :)
Affiliated to Loving Hut.
Guest
Rotemm
Points +16
Very good - Edit
Had the tteokbokki and fried dumplings, Cosy place and very well made food
Read moreGuest
_ml
Points +171
Perfect spot for Korean street food options - Edit
I had the tteokbokki with odeng and tofu kimbap which were both delicious! Highly recommend the addition of odeng in the tteokbokki as it added a great texture with the chewy rice cakes. Both the ladies working were also super friendly and accomodating. They have a seperate menu clearly labelled with allium free options too.
Read moreUpdated from previous review on 2025-12-03
Guest
scareglow
Points +469
Nice little spot for Kimbap - Edit
Nice Kimbap spot within walking distance of interesting area.
Read moreGuest
Tetiwander
Points +66
Perfect little place - Edit
A few tables in front of the beautiful galeries. Lovely selection of dishes and tea. The tables were outside but there was heating underneath and a hot cushion to seat on, I had a perfect relaxing time!
Read morePros: Excellent gimbap, Good value for money, The atmosphere
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SoyStina
Points +4866
Vegan Korean foods - Edit
Good selection of foods. All vegan which is great and also affordable prices. The tteockbokki wasn’t my type of food but it seems authentic so that’s good. I liked the ham gimbap. If you’re in the area it’s good to visit but wouldn’t come here only for this restaurant.
Read moreGuest
GwenaColvin
Points +205
Délicieux - Edit
Plats délicieux, le lieu est sympa!
Read moreUpdated from previous review on 2025-10-05
Guest
Veganfoodie_liv
Points +1358
Rude Owner but Good Kimbap - Edit
I’ve been here many many times and the owner is always snappy and a bit rude. The kimbap and udon always hit the spot though. Im there for the food, not the service. If you dont mind her and just enjoy the food its worth it.
Read moreCons: Rude owner
Guest
Roparzh
Points +4998
Gimbap and other dishes - Edit
Located next to some mall / art gallery away from the busy street, you find this shack. Friendly women working here. Limited english. Card payment possible.
Read moreThe Gimbap was better than the other dish I tried during my revisit.
Guest
fizzel
Points +26
Wonderful snacks - Edit
Delicious tteock-bokki and Kimbab
Read moreGuest
Leif
Points +1611
Small, but good! - Edit
It's a rather small booth with mostly outdoor seating, but they really make the most of it. It's great to be able to have the street food classics as a vegan. The staff (owners, I guess) were super cute and nice, and the food did not take all that long even though they made it to order (it's mostly just finishing up, like frying the prepared Mandu / dumplings). I went six years ago and was happy to still find them open this time around. Will definitely return next time!
Read moreGuest
GC1998
Points +28
Lovely - Edit
Lovely little place of the main street (almost couldn't find it). Had the tteokbokki, kimbap, and dumplings and all were tasty and cost about £10! Loved the vibe.
Read moreGuest
Me.Nana
Points +76
I don’t understand the ratings - Edit
I honestly don’t understand the good ratings. When I went there with my husband we were the first guests and ordered 3 menue items . The first came after 20 min. Then we had to wait another 20 min for the second one and another 20 seconds for the 3rd. Also it really didn’t taste good at all. We had the 두부국 (the tofu inside the soup was frozen) , 떡볶이, 칼국수. It was the worst food we ever had.
Read moreSarilein
I think post go there for their first Korean dish and think it’s great because they haven’t had anything before 👀😂 it’s very pre-made and package food
Read moreGuest
Karma-Traveller
Points +33
Delicious food - Edit
Freshly cooked, had gimbap, tteobokki and ramen- every dish was tasty.
Read morePros: Food, Price
Guest
shaked01
Points +18
The food was really great! - Edit
I had ramen here and it was sooo tasty! The staff were really nice too 💕
Read moreGuest
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