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마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-7:30pm. Closed Mon. Last order 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 29 Aug 2025 by ysnghee
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Added by GraceHong on 10 Dec 2018
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407 Reviews
First Review by Rosaespanola
NickTustin
Points +1305
Great - Edit
Tteockbokki- great
Read moreFried dumplings - great
Kimbap - good
Updated from previous review on 2024-03-22
Guest
sumiii
Points +82
100% authentic Korean vegan food - Edit
This place is so yummy! And it’s run by the cutest old couple who went out of their way to make sure me and my mum were happy. The is a really good price too and close to the street markets. The dumplings are SO good 😍
Read morePros: Cute couple running the shop, The yummy food, Location
Guest
makomirocket
Points +336
Great food at streetfood prices - Edit
Great local Korean food from a lovely pair of chefs.
Read moreVery small restaurant though. Outside dining only, but luckily they have a curtained area with heater to keep warm!
Guest
AidaZamani
Points +164
Very Good food! - Edit
The food was DELICIOUS and the staff/owners were very kind.
Read morePros: Good food, Nice staff
Guest
Nninelly
Points +92
Best Kimbap ever! - Edit
Cute little store with a delicious selection of Korean snacks. We had the kimbap and ramen and both were delicious! There were even heated cushions to keep your bum warm, definitely a plus 😄
Read morePros: Very yummy!, Cheap, Warm but
Guest
Russellsalton
Points +64
Excellent - Edit
A little hard to find and just a very small place, but really friendly and the food is superb and very reasonably priced. We took away an extra gimbam for our train journey the next day.
Read morePros: tasty, friendly
Cons: nothing
Guest
TamsinRoseC
Points +501
Not the best - Edit
I would say the food was average which is surprising because the reviews on here say otherwise. It was tasty but maybe I just had high expectations! Unfortunately for us it was super busy so we had to wait an hour after we ordered.
Read moreGuest
RayeRaye
Points +388
Very good - Edit
Outdoor shop with a plastic protector for an “indoor feel”. Food was really fresh and delicious. Would recommend coming here!
Read moreGuest
M4Y
Points +111
Amazing! - Edit
Loved the food and the variety - can try all the Korean dishes in a veggo style! The staff are all very lovely too! It is outdoor seating, so there will be mozzies in the summer
Read moreUpdated from previous review on 2024-01-16
Pros: Good Food!
Cons: Mosquitos
Guest
cha04
Points +29
BEST vegan food in Seoul - Edit
The best vegan food in Seoul, all the dishes are super cheap, authentic, and AMAZING! I have tried everything on the menu, and would highly recommend the tofu gimbap, the dumplings, udong, tteokbokki, and the ramen, but everything was perfect.
Read morePros: Price, Variety, Quality
Cons: Limited seating
Guest
MarinaTosic
Points +33
A vegan must !! - Edit
I absolutely love Maru, it's a must for me, that's why I always book hotels nearby.
Read moreIt's authentic Korean street food that is very delicious and not expensive. I always go in winter to Korea; it has a separated area outside with heaters. Definitely worth it.
Pros: Korean vegan street food
Guest
Jelanee
Points +15
Strongly recommended - Edit
The food was delicious and severed fast!
Read moreCan order using English, the environment is cozy! Ajuma turned heater and heated seats on for us, so it was very warm! strongly recommended #Veganuary
Guest
Sonja116
Points +71
Best vegan place in Seoul - Edit
I have been there three times. Food was always amazing. It can be quiet busy but once during lunch we were the only guests.
Read moreGuest
KELLY_VeganLover
Points +62
超好吃KIMBAP飯卷😍 - Edit
沒有想過純粹的飯卷kimbap也能做到如此出色, 飯只佔薄薄的一層，裏面的餡料超級好吃！
Read more最推薦是fried tofu kimbap🤤🤤
五天的旅程裏面吃了兩次！
Pros: 超好吃的飯卷，非常足料，健康又能天天吃的感覺
Cons: 座位會比較冷（但他們會提供暖氣）
Guest
GabrielaCastro
Points +42
Comida tradicional coreana a muy buen precio - Edit
Estuve 1 semana en Seúl y comí dos veces acá. La comida es muy rica, y a muy buen precio para lo que ofrecen.
Read moreEs una excelente opción para probar los platos tradicionales coreanos.
El staff es muy amable y hablan muy bien inglés.
Aceptan pagos en efectivo y tarjeta.
Pros: Price, Staff, Food
Guest
VivianaDiVita
Points +36
Ottimo - Edit
Prezzi bassi, servizio velocissimo, pasto buono
Read moreGuest
ChopinTristesse
Points +111
Easy to communicate and great service - Edit
Owner able to communicate in English. No take away for soupy stuff. Let her know if u can't take allium.
Read moreVery delicious udon only 6000won. But very small seating area
Very patient owner
Guest
bb.$hark
Points +2348
Quick and super friendly workers - Edit
The best things here and the gimbap and dumplings
Read moreGuest
TanMeijun
Points +39
Tasty Vegan Food, definitely worth visiting - Edit
The place is abit difficult to find as it was covered by a transparent cover to keep warm from outside cool weather.
Read moreI have ordered Soy Ham Gimbap, Fried Dumpling, Tteok-bokki Vegan Oden.
Food are very tasty, nice and local. Pricing is quite worth with the portion given.
If time permits, I would love to visit again for another meal.
Staff are very friendly, polite and speak English, no issue in communicating.
Definitely a must-go place for Vegan food on my next trip to seoul. 😃
Highly recommended to all Vegan friends.
Updated from previous review on 2023-11-29
Guest
Sammyantha
Points +22
Hidden gem - Edit
Tucked away but well worth a bit of a hunt. Delicious food! Chefs were very friendly and spoke good English - helpful in explaining what dishes were and how much food was needed.
Read moreUpdated from previous review on 2023-11-26
Pros: Cosy - a couple of tables in a plastic tent, Extensive menu, Traditional Korean food with no seafood!
Guest
RainIchigo
Points +407
Very cozy, good price and taste is amazing! - Edit
It was a bit hard to find, but eventually found it backed away in a corner, haha. The ladies were very nice and spoke a little english. For a small shop the menu was quote extensive and had all the traditional foods. Be mindful that the shop does not really have a seating area inside, it's inside a see through tent. Can be a little cold but they have a heater.
Read morePros: Cozy, Good price, Tasty food
Cons: No inside seating
Guest
solberry
Points +128
Best food I've had in Korea!! - Edit
This was the best meal I've had in Korea so far! I've been dreaming about returning to eat more of their food. I ordered bibim noodles, fried tofu kimbap, and dumplings. Everything was perfectly cooked, fresh, and so delicious that I immediately wished I could eat the meal all over again at the end. The noodles were my favorite as they offered a good amount of spice and a distinctly Korean freshness with the cold veggies and notes of citrus. The staff are lovely, warm, and kind as well. The menu offers a good variety so one can sample different types of Korean food.
Read moreMain thing to note is that since they're busy and everything is cooked fresh to order, the food does take a while to come out. However, it is absolutely worth it.
Updated from previous review on 2023-11-06
Pros: Delicous food, Good variety of options
Guest
natalienate
Points +36
Amazing - Edit
Loved the tteokbokki udang hot dish
Read moreGuest
Cryde
Points +78
Cheap and charming - Edit
The kimpab are very good and the tteobokki too
Read moreIf you you stay in the area you can go back and test another thing !
Pros: Kimpab, Tteokbokki, Cheap and very nice place
Guest
Rachelxvegan
Points +378
Affordable and great food - Edit
My partner and I ordered the kimbap and it tastes amazing! Was our first time trying it and wasn't let down. Great price too!
Read moreUpdated from previous review on 2023-10-21
Guest
giorgiakappa
Points +507
Best kimbap - Edit
Being vegan in Korea is extremely difficult, luckily there are incredible places like this to welcome vegans that want to experience korean traditional street food.
Read moreEverything was delicious but I absolutely loved how the shop was ethically vegan
Guest
janetnz
Points +673
Great - Edit
Great food and good prices. We had two types of gimbap, fried dumplings, and tteokibokki odeng hot bar.
Read moreNot quite sure what the hot bar was because the tteokibokki odeng hot bar was a single dish.
It was all great.
Guest
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