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마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-7:30pm. Closed Mon. Last order 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 29 Aug 2025 by ysnghee
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Added by GraceHong on 10 Dec 2018
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407 Reviews
First Review by Rosaespanola
VarunShenoy
Points +23
Good food, not too cheap though. Don't buy Ramyun, it's just instant Ramyun served with a high price tag. - Edit
Loved the Kimbap and fried dumplings. Cold noodles were alright but portion was huge. Disappointed that Ramyun/Ramen was just instant Ramyun from a packet which I could have made myself at my hotel room. Price was a bit high and not as indicated on Happy Cow price rating.
Read morePros: Kimbap, Fried Dumplings
Cons: Instant Ramen a rip off. Could've made it myself
Guest
PikoZetta
Points +454
Very Nice Spot in Insa-Dong - Edit
They have lots of Korean dishes that look incredibly delicious. I had a very nice soup with vegetables, cale, vegan beef and rice on the side.
Read moreUpdated from previous review on 2026-06-17
Guest
cadi
Points +82
incredibly delicious - Edit
The restaurant is located inside a shopping mall. Orders and payments are made at a machine, and the food is ready quickly. I loved all the dishes I ate 😋
Read moreUpdated from previous review on 2026-06-04
Guest
feb214
Points +294
Fantastica cucina Vegana Coreana - Edit
Sono stato a mangiare da questa signora carinissima 3 volte durante il mio viaggio a Seoul. È stata per me un solido punto di riferimento data la scarsa disponibilità di opzioni vegane a Seoul.
Read moreIl menù è interamente vegano.
Consiglio particolarmente la rice cake soup with dumplings (zuppa con tteok e ravioli), i ravioli fritti e i gimbap.
Gimbap che ho mangiato a pranzo, cena e colazione prendendoli take-away erano stupendi, sia quello al tofu che quello con la "carne" di soia.
Si ordina dal totem che ha anche la lingua inglese e si può sia mangiare lì nei suoi tavolini - anche al coperto - o portar via.
Prezzi super onesti e cibi buonissimi.
C'è da dire che col piccante non ci va piano, quindi se prendete i tteokbokki siate pronti alla lava!
Cibo molto safe e molto gustoso. Notevole la porzione di riso nel bibimbap.
La signora parla bene inglese e volendo accetta anche contanti o ti aiuta a fare l'ordine.
Unica pecca: non sono indicati allergeni o piccantezza nei cibi (ad es. col simbolo del peperoncino) quindi chiedete alla signora che vi risponde tranquillamente
Updated from previous review on 2026-05-21
Pros: Tteok mandu guk - rice cake dumpling soup, Gimbap, Bibimbap
Cons: I cibi piccanti sono molto piccanti
Guest
kRamon
Points +30
absolute favorite and must do - Edit
In my opinion, this is the best vegan food in town. the cold soba noodles and bibimbap are just 100 out of 100!
Read morePros: easy accessible, very delicious, friendly staff
Guest
PeanutButterEle
Points +1184
Amazing!!! - Edit
Piccolo, tipico, dal sapore unico. Locale take away o da mangiare davanti alla bancarella, in cucina ci sono due signore korea e che parlano perfettamente inglese, puoi pagare sia con carta che contanti. Interi menù vegano e di cucina tipica koreana: Gimbap, bibimpap, zuppe, ravioli, noodle, il tutto accompagnato dalle salse fermentate tipiche coreane che sono una delle mie cose preferite al mondo ( qua servono soprattutto quella piccante a parte, la gochujang). Meraviglioso a dir poco! e super economico: 3 piatti principali e 2 the 16 euro!
Read more(ps. Ttetboki sono molto piccanti!) Scondiglio california roll, sa solo di zenzero e con una strana salsa sopra
Updated from previous review on 2026-05-18
Pros: Cucina tipica coreana , prezzi bassi , locale tipico
Cons: California Roll
Guest
Jim23
Points +116
Tasty and affordable in a central location - Edit
Just off the Insadong mall area serving Korean street food. Kimbap and tteokbokki were both very good but I think the kimbap was my favourite. Very reasonably priced.
Read moreGuest
IsabelladeAlmeidaB
Points +17
Amazing! - Edit
It's been really hard to find vegan options here in Seoul, but this place is a real hidden gem. The food is delicious and there are so many options!
Read moreYou have to visit, but remember they take a break between 3 pm and 5 pm!
Pros: Very tasty food, Many options to choice
Cons: Long wait time
Guest
Nilyya
Points +18
Not again - Edit
Average food, nothing special. I didnt really like it and the staff was unfriendly. Also the lemon tea was less than half full and was undrinkable for me. There is way better vegan spots to try than here.
Read moreUpdated from previous review on 2026-05-08
Guest
icecreamtherapy
Points +552
vegan korean street food - Edit
this place is small but cosy, and run by a friendly elderly couple who can speak english.
Read morewas not super impressed with the tteokbokki & fishcake dish, but the ramen was great and the kimbap was amazing (: we bought extra portions to go! would 100% come back again when next in seoul.
Updated from previous review on 2026-04-21
Pros: delicious kimbap and ramen, warm & friendly owners
Cons: limited seating space
Guest
glaming
Points +16
A must for Seoul! - Edit
This place is fantastic. Run by two very kind women, their menu is completely vegan. They have all of the classic Korean meals which I liked. They do take out and dine in (although they don’t have a restaurant, they have tables outside which are very peaceful). I liked it so much I stopped here every day for Kimbap.
Read moreUpdated from previous review on 2026-04-16
Pros: Service, Food, Convenience
Guest
Andala
Points +1190
Not like it used to be - Edit
This is a food stall off the main shopping street in Insadong, I was keen to come back after nearly 3 years mainly because of their mandu (dumplings). Unfortunately the dumplings are now fried Instead of steamed and look like Japanese gyoza instead of the more round Korean mandu shape. The gimbap was nice but very mild. The kimchi was spicy but no taste of fermentation whatsoever. My husband was disappointed with his bibimbap that did not have enough rice and all the toppings were cold.
Read morePros: Convenient
Cons: No more steamed mandu
Guest
ThomasVegano
Points +2976
Small Restaurant in central Seoul - Edit
Good Korean food and fully vegan in central Seoul. Everything is very well seasoned. The only thing that felt a bit off to me was the service, but overall, the food was really nice.
Read moreUpdated from previous review on 2026-03-24
Guest
PaulaCarlson
Points +86
Super-nice food! - Edit
I had the california roll and the gimbap and it was delicious. Best vegan place in Seoul! It's tiny, don't try to find it with GoogleMaps, use Kakao App.
Read moreGuest
SquirrelLady
Points +139
Amazing food! - Edit
The staff is really friendly and mostly speak English. The food is amazing Korean food with robust flavors. Come to this cute little shop for sure!
Read moreUpdated from previous review on 2026-03-05
Pros: Cute ambiance, Friendly staff, Amazing food
Guest
GiovannaOrtega
Points +13
The best thing I had in Seoul - Edit
I usually don't care about food and I barely ate proper meals in this trip, but this was such a nice place with such nice food, that I went back a few times. Next time I land in Seoul, this will be my first stop.
Read morePros: friendly and English speaking staff, delicious food, very charming neighborhood
Guest
cowcow23
Points +13
Delicious - Edit
I ate here 3 times in a 5 day stay in Seoul well over a year ago. I still think about it all the time. Top notch food and lovely staff!
Read moreGuest
plantaciousvivacious0
Points +286
Delicious, well-priced! - Edit
We had fantastic vegan gimbap for a great deal!! We went with the soy ham gimbap and fried tofu gimbap, and both were excellent. The leftovers kept very well in the fridge. It was very filling and very easy on the wallet. Often vegan gimbap is a lot of veggies and no protein, but this had a perfect balance. Would definitely recommend this over some other vegan restaurants in Insa Dong. I can't think of a single thing I didn't like. Come here for sure!
Read moreGuest
Simor
Points +203
Delicious food - Edit
Delicious korean food. English menu and staff speak some English.
Read moreUpdated from previous review on 2026-01-18
Guest
chualk
Points +124
Good Gimbap - Edit
Has a good vegetarian menu without alliums
Read moreUpdated from previous review on 2026-01-16
Guest
Anita095
Points +48
Gimbap and flavorful soup - Edit
I went there for the vegan gimbap, and it was very good. The gimbap was fresh and flavorful. I also had the bean soup, which was delicious and comforting. A great place to eat vegan in Seoul. I recommend it and would gladly go back.
Read morePros: Gimbap, Good price, Kind staff
Cons: Not ideal for big groups
Guest
A_tourist
Points +730
Best street food - Edit
Fried dumplings, fried gimbap, tteokbokki, and buckwheat cold noodles : a lot of choice for a small hidden restaurant. Everything is delicious and the staff is nice.
Read moreMust go to have a street food experience :)
Affiliated to Loving Hut.
Guest
Rotemm
Points +16
Very good - Edit
Had the tteokbokki and fried dumplings, Cosy place and very well made food
Read moreGuest
_ml
Points +171
Perfect spot for Korean street food options - Edit
I had the tteokbokki with odeng and tofu kimbap which were both delicious! Highly recommend the addition of odeng in the tteokbokki as it added a great texture with the chewy rice cakes. Both the ladies working were also super friendly and accomodating. They have a seperate menu clearly labelled with allium free options too.
Read moreUpdated from previous review on 2025-12-03
Guest
scareglow
Points +479
Nice little spot for Kimbap - Edit
Nice Kimbap spot within walking distance of interesting area.
Read moreGuest
Tetiwander
Points +66
Perfect little place - Edit
A few tables in front of the beautiful galeries. Lovely selection of dishes and tea. The tables were outside but there was heating underneath and a hot cushion to seat on, I had a perfect relaxing time!
Read morePros: Excellent gimbap, Good value for money, The atmosphere
Guest
SoyStina
Points +4898
Vegan Korean foods - Edit
Good selection of foods. All vegan which is great and also affordable prices. The tteockbokki wasn’t my type of food but it seems authentic so that’s good. I liked the ham gimbap. If you’re in the area it’s good to visit but wouldn’t come here only for this restaurant.
Read moreGuest
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