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마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-7:30pm. Closed Mon. Last order 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 29 Aug 2025 by ysnghee
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Added by GraceHong on 10 Dec 2018
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407 Reviews
First Review by Rosaespanola
lina_elizabeth
Points +369
Cheap, but ultimately not worth the long wait - Edit
It took one hour from the time I got there until I received my food. Some other guests who arrived at approximately the same time had to wait for even longer, because the kitchen was so disorganized that they kept on forgetting about orders.
Read moreI would avoid ordering ramen (it’s just instant ramen, the kind you can get in convenience stores) and dumplings (they serve store bought frozen dumplings).
Guest
Soulstealer
Points +459
Tteobeoki - Edit
Very delicious and spicy! Can only recommend it if you want to eat traditional Korean food!
Read moreGuest
AnnaJa
Points +122
Love it! - Edit
You should definitely go there. It’s great!
Read moreGuest
ValérieSorel
Points +150
Very good - Edit
Very good, spicy and generous portions.
Read moreGuest
veganx101
Points +19
delicious and super cheap - Edit
the best korean vegan food I’ve ever eaten. and so cheap too! you need to go, won’t be disappointed
Read moreGuest
TheVeganKoalaBear9
Points +248
Traditional and vegan ! - Edit
This place was so good! The gimbap was so delicious that we had to take away with us to eat later!
Read moreThis should be on your must visit list!
Pros: All vegan 🌱 , Delicious traditional food (best gimbap), Low prices
Guest
pandorab03
Points +24
Nice! - Edit
Food came quickly, price was good, food was good, staff were nice. We ordered a teokkboki and ham kimbap. The restaurant is in a nice secluded place where not many people pass by, which was also good.
Read moreAnd they had free wifi lol 😅
Pros: Nice staff and location, Good food, Cheap price
Guest
CoastalCat
Points +163
Delicious traditional Korean food - Edit
We ate here on our first full day in Korea on July 6, 2022 and it was perfect. There were five of us and the chef made our meals quickly and we all loved our choices. We had kimbap, dumplings, and bbq “chicken” and everything was wonderful. We sat at the two tables just in front of their window and took a break from the heat and humidity before shopping in Insadong. Thank you, Maru!!
Read morePros: All vegan, Delicious traditional food
Guest
ValentinaFrancesca
Points +31
Only good if not in a hurry - Edit
As the other users described the food is vegan and good but we have to give only two stars due to the extremely long waiting time. There was only one staff member and she was very slow. She also randomly prepared food instead of finishing one order after the other. So people who ordered after us sometimes got it first. Now and then shes stopped preparing any food altogether and did some dishwashing. In the end we waited nearly an hour for one portion of dumplings and kimbap and another half an hour for one quesadilla. Most of the things were just warmed up in the microwave anyways. It was clear that the staff was not in a hurry whatsoever. Sorry but that is unacceptable…
Read moreUpdated from previous review on 2022-08-16
Pros: cheap
Cons: slow
Guest
lea_v
Points +491
Favorite Place in Seoul! - Edit
This place is my absolute favorite! The variety of Korean dishes is amazing and every dish on the menu tastes sooo good! The owners are very lovely and I really like the streetfood-style atmosphere. I couldn’t decide what’s the best dish on the menu: Spicy Chicken, Tteokbokki, Gimbap, the fresh Mixing Cold Buckwheat Noodles.. all of them are so perfect in taste! You either have to come here more often or with a larger group to share the different dishes ;-). This is really a must when you are in Seoul! You won’t get disappointed!
Read moreGuest
RebeccaNisbet
Points +13
Delicious vegan food - Edit
Very friendly staff and very good dumplings
Read moreUpdated from previous review on 2022-07-31
Guest
kpwaii
Points +87
Great price - Edit
Everything on their menu is pretty cheap! I tried both of their kimbap and their fried “chicken”. All were very tasty, and the people there are so friendly and nice.
Read moreGuest
LaurenPooley
Points +44
Cheapest but best vegan food in Korea - Edit
Soo glad we accidentally stumbled across this place on our trip to seoul. The food is the cheapest I’ve found, yet the best I had. I tried the fried chicken for 5000 and the ham Gimbap for 3000. Both were delicious. I would’ve eaten here every day if it wasn’t so far from our accommodation.
Read morePros: All vegan options, Tasty, Cheap
Cons: Hard to find
Guest
sanjaan
Points +18
Amazing Korean food! - Edit
Amazing little korean food stand with an all vegan menu! Really enjoyed my meal here. The vegan icecream shop next door is also worth a visit!
Read morePros: All vegan menu, Menu in English
Guest
miuhana
Points +2
All the favourite Korean classic street food served VEGAN - Edit
I have just joined Happy Cow to recommend this place. As a Korean who loves all the Korean street food, this is the best non fuss place for lunch which does not compromise on taste, I was so amazed. The owner even explained that the side dish of yellow pickled radish (Tanmuji in Korean) is not strictly vegan due to the colouring in most cases so they make their own. I had Kimbap, Udon and Ttokboki. I will be going back every time I am in the area.
Read morePros: tasty, GREAT value, lovely staff
Guest
AriRiveraStraine
Points +32
Go go go - Edit
Great food, friendly service, and you get to see sine small birds chow down on crumbs
Read morePros: 10000% vegan
Cons: Outside, only partially covered seating
Guest
InêsCarvalho
Points +34
Unbelievable little place in the centre of Seoul - Edit
Truly recommended. A must go. Very friendly staff and happy to receive newcomers.
Read moreUpdated from previous review on 2022-07-12
Pros: Traditional korean dishes with variety, Great price for value
Guest
Chelee
Points +152
Affordable authentic street snacks! - Edit
Small place with a simple menu but nothing short of amazing!!! We ordered udon, ramen, soy ham kimbap, fish cake and soy chicken. All were good but surprisingly we enjoyed the ramen the most. It isn’t easy to find veg ramen in korea but the ramen here still managed to edge over all other veg ramens that we have tried. Please try out Maru for affordable food in Seoul!
Read morePros: Cheap , Authentic street food which is hard to find
Cons: Small seating area without aircon
Guest
LizzieRolley
Points +80
Fab Food!! - Edit
Loved the place!!! Gem - travelled especially here and wasn’t disappointed- proved a popular spot!
Read morePros: English spoken , All vegan and made fresh , Clean
Guest
Nsch
Points +624
That place is my new go to - Edit
Such a lovely location. Street food style place with some tables around the kitchen booth. Food was incredible yummie with lots to chose from. Perfect for a quick lunch or something on the side. You’ll also get away from the more crowded area. Owners are very kind.
Read moreGuest
VeganPetrolhead
Points +56
Charming food stall, delicious food - Edit
This Kimbap is a nice little food stall offering delicious vegan local cuisine. Prices are very affordable. Seating is available, outdoor only.
Read morePros: Delicious food, Affordable prices, Lovely staff
Cons: Limited seating
Guest
SincerelyAlice
Points +88
Excellent! - Edit
Lovely people, good food - I highly recommend this place!
Read moreGuest
Katariinaa
Points +60
Tasty, lovely local restaurant - Edit
The restaurant was small and lovely, possibility to order take-away. The staff was lovely and the food was very tasty! Recommend visiting! Also the restaurant was very inexpensive.
Read morePros: Many options, Lovely staff, Inexpensive
Guest
kataiscute
Points +39
Best vegan restaurant in Seoul! - Edit
Super nice and cute place in Seoul! Offer a variety of Korean vegan food which is super tasty! The owners are really nice and sweet😄100% recommend :)
Read moreUpdated from previous review on 2022-06-26
Pros: Korean vegan food, Very affordable , Very friendly staff
Cons: None
Guest
Sunkyung
Points +1430
My new favorite restaurant - Edit
It is delicious, cheap, food comes out fast, staffs are super friendly and they have so many options. I regret not trying this place sooner.
Read moreI tried their tteokbokki, tofu kimbab, soy chicken, mul-makguksu, and california roll. My #1 was definitely the california roll. It really does taste like sushi, and they did an amazing job with the texture. Also liked the tteokbokki. It tasted like street tteokbokki I used to eat when I was a kid hahaha. Overall food was really good and I was so satisfied.
Guest
gentletomato
Points +1053
Lovely place i keep going back to - Edit
Maru is a great place to eat. Staff is so friendly and meals are super budget friendly.
Read moreThere are a few things here I really dont like. The California roll and the kimchi quesadilla. Other than that I think everything is pretty good, although a little salty.
My favorite is the bibimmyeon (summer seasonal), chicken. Ddeokbokki and kimbap are a classic combo
Guest
rebabeba
Points +809
Amazing and super cheap! - Edit
I got a bowl of ramen, soy pork kimbap, and a drink for W8000 (£5!) very tasty ✨
Read morePros: Staff speak English, Very cheap, Good portion size
Guest
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