Vegan
Western
Delivery
Take-out
European
Gluten-free
African
Kosher

Rochester’s first vegan butcher. Serves a variety of vegan/plant-based protein options and sandwiches. Dine-in, take out and delivery. Gluten-free choices available. Open Mon 10:00am-6:00pm, Thu-Fri 10:00am-6:00pm, Sat 11:00am-3:00pm, Sun 10:00am-6:00pm. Closed Tue, Wed, & Sat.


43 Reviews

First Review by MelG

JerryBlum

Points +22

Vegan
09 Nov 2025

Great sandwiches

Made a huge order and tried just about everything on the menu. All sandwiches are outstanding. Very friendly costumer service as well. Highly recommended

Updated from previous review on 2025-10-18

cory666

Points +25

Vegan
24 Sep 2025

Best sammiches

Loved both sammiches we ordered and then had amazing salami sammiches at home with the sliced meat we brought home with us. Everyone is always super kind and everything I’ve eaten from here is YUMMY. Tysm 🖤

Pros: All vegan, Protein , Delicious

chaisushi

Points +1342

Vegan
07 Sep 2025

Grass fed

I had the cold pastrami sandwich when I was here. I was impressed by the pastrami, I would have liked to try more of their vegan meats! I don’t typically eat faux meats but I think this is very creative and a fun experience. The only thing I would say with the sandwich is that the rest of it was extremely standard, it sort of felt like I could’ve just made it at home. I might be missing something here, but I would totally go back and give another sandwich a try ❤️

satorres#swim

Points +19

Raw
03 Aug 2025

Amazing! Classic Deli Experience.

This place has SUCH a welcoming atmosphere, very polite and patient and happy to recommend menu items. Immaculate old school deli vibes, right down to the music playlist. The Mac salad is amazing, and SO many pay-by-the-pound vegan meat options, and deli sides like chickpea tuna salad, pasta salad, etc. The combo deal is also a steal! A sandwich, chips, cookie, and drink all for about $15 /-. Also, ALL VEGAN! WHAT A DREAM! Will be returning here!

Updated from previous review on 2025-08-03

FroadEatz

Points +1639

Vegan
24 May 2025

❤️ GRASS fed

Fantastic sandwiches! We got the You Ain’t Seen Muffin Yet with bacon and the We Don't Talk About Pesto sandwiches and both were delicious. Also tried the baked bacon mac & cheese. It wasn't what we were expecting because it was kind of dry. We loved the sandwiches so much that I wanted to go back the next day and try some more!

Pros: All vegan and delicious, Cute decor, Indoor and outdoor seating

Fredisveg

Points +40

Vegetarian
26 Mar 2025

Delicious!

Service is fantastic and the food is amazing! They sell their house-made "meats" by the pound, and those are delicious, but stop and get a sandwich too. Trust me, they're worth it! Also...bacon mac n cheese!

Service is also fantastic! Everyone is so friendly and eager to answer any questions you have. They make the sandwiches fresh, so it can be a little slow if they are busy but it's worth the wait.

My only gripe is that it isn't wheelchair accessible at all, but the staff is very willing to help with that too.

nataliii

Points +29

Vegan
25 Feb 2025

Must try!

Great service and even better food!

HannahVanDuzee

Points +91

Vegan
07 Jan 2025

Love it!

I love Grass Fed! Everything is vegan! They can make you subs or you can get any "meat" by the pound. They also have dips for sale!

Pros: Subs!, Very friendly!, Everything is yummy!

Cons: Location is sketchy

katefall48

Points +379

Vegan
17 Nov 2024

Great Find

We had two great sandwiches at Grass Fed. They were just what we needed after an afternoon at the Memorial Art Gallery. We'll definitely be back next time we're in Rochester.

FrancesJanowiak

Points +19

Vegetarian
05 Oct 2024

Yummy

I found this place online and then started following on ig. Tried a few of their sandwiches. Absolutely delicious. Went back then the next day and tried two different sandwiches. I'm excited to be able to eat anything off the menu! Highly recommend.

Pros: Variety of options, Fresh, Reasonably priced

Cons: Does not stay open late

jugglingspace

Points +88

Vegan
15 Jul 2024

Incredible Vegan Deli!

The sides and sand which were incredible. Highly recommend!

The counter and space could use a little design help, but overall it’s a wonderful experience with very friendly staff.

Pros: Good pricing , Delicious food , Great location

Cons: Design of interior is a bit frumpy , Pricing was a bit confusing for sides

SusanSmith

Points +502

Vegan
30 May 2024

Wow!

I was fully unprepared for how good this would be. I had the turkey club and everything about it was perfect. The turkey and bacon were fabulous, but the real sign that they’re serious about their sandwiches was the fixins - these are often ignored. Not at Grass Fed! Also, as a note, the staff seemed to be having a fabulous time with each other, which shows it’s probably a great environment to work in and should be supported.

gabandtonic

Points +3092

Vegan
03 May 2024

italian sandwiches!

I was blown away by this sandwich. Also they offer a bangin deal to add chips a cookie & drink for only $4. I can’t recommend the pastrami enough. Like a classic italian deli sandwich i'd get out in North Jersey or Long island when I was young long before I was vegan.

attheave

Points +151

Vegan
18 Apr 2024

Great Vegan Butcher Shop!

Always get the Rueben, and load up on all of the deli meats. Store has ingredient lists on hand; for those with allergies or intolerances.

veganpapayasalad

Points +31

Vegan
12 Apr 2024

Great food

Very friendly staff and delicious affordable vegan menu.

BalancedBite

Points +118

Vegan
10 Mar 2024

Turkey Club !

Have we driven 1 hour from buffalo to get here just for lunch or dinner and then back, Yes. A vegan “meat” shop, What? This place is incredible and the staff is amazing. All the sandwiches are delicious but I feel that the Turkey club is just an absolute must.

sdfsmc

Points +114

Vegetarian
07 Mar 2024

Great Rubin sandwich

Very friendly owner
Nice mix of vegan meat and cheese

Pros: Great flavor , Friendly

SaraleeLaughlin

Points +34

Vegan
26 Feb 2024

Not boring

This place proves vegan don't just eat salads. Everything is delicious. I normally get the Reuben but you really can't go wrong. Super welcoming and friendly staff.

Pros: Great options , Friendly staff , Not sure. They will let you sample

Cons: On street parking can be tough

VeganFred

Points +91

Vegan
26 Feb 2024

Fantastic

Deli items, sandwiches, and many options to choose from. Everything is so o o o delicious. Small-batch, handcrafted plant based real food. Warm and friendly owners and staff. No sentient beings are harmed or exploited. Every part of your being is fed and satisfied.

Pros: Best Ruben I've ever had , Extremely friendly , All are welcome, even those who can't pay get fed!

Cons: On street parking can be a challenge for some.

SaraleeLaughlin

26 Feb 2024

"On street parking can be a challenge for some" for some? 😆 thanks Dad.

MarkDixTaylor

Points +70

Vegan
19 Feb 2024

Fantastic sandwiches

The Reuben is delicious and the meal deal includes a drink, chips and a cookie.

Pros: The Reuben , The meal deal, The staff is friendly

Cons: Hours are limited. , Almost no seating

VeganFred

28 Feb 2024

The Back in the U.S.S. Reuben meal deal is a must! Great meal, and oh those chocolate chips cookies 🍪

lizardlucas

Points +1293

Vegan
05 Dec 2023

So glad they're here

Considering how rare vegan delis/"butcheries" are, I was pleasantly surprised when they opened and so happy they're in town. Excellent sandwiches, holiday offerings (their turk'y loaf was great!), and vegan meats by the pound in the case. Don't sleep on the cookies either!

Pros: Good selection, Friendly staff , Great atmosphere

Poundie

Points +19450

Vegan
30 Nov 2023

Wow!

This place makes their own vegan meats out of seitan: turkey, ham, pastrami, bacon,etc. you can take it home or ask for sandwiches to eat on the functional seating inside the store. I had the double-decker turkey plus bacon sandwich, and my friends had other type of vegan meat sandwiches, they all taste great. I wish they were a place like this closer to where I live!

lvanderl

Points +47

Vegan
16 Nov 2023

Consistently good

I just love this place! I am working my way thru their menu. The sandwiches are creative, reasonably priced, and consistently good. Staff is friendly and attentive. They are worth the drive but I love that I can get their cold sandwiches in my local market. I usually get the sandwich combo because the cookies are delicious!

MikePocyntyluk

Points +33

Vegetarian
05 Nov 2023

Amazing!

We got a coupe sandwiches and they were amazing

Pros: Fake meats good, Great mustard I love mustard , Great pesto

Taylorvegan

Points +93

Vegan
22 Oct 2023

So many options!

This was our first time visiting since it’s a newer restaurant. The portions were a tad bit smaller than I expected, but ended up being very filling regardless. The owner was very nice and suggested other new veg places in roc to visit. I had a salami cold sandwich and it was amazing, especially the bread which was quite saturated with the oil and vinegar, yet incredibly crispy on the crust - a dream. My husband got the monte cristo and loved it. It was soft enough my 15 month old was eating bites of it. I tried some of the ham, and said “what does ham even taste like?” And my husband tried to explain it to no avail. Once I tasted it, I overwhelmingly remembered what it tasted like. It’s been over a decade since I’ve had meat, and I can’t tell the difference between many mock meats, but that one bite made me say, damn, that’s what ham tasted like!! Wish we could have gone again.

Pros: Authentic mock meat flavors , Tasty filling sandwiches

Cons: A little bit pricy

Tliketheletter

Points +267

Vegan
05 Oct 2023

Fantastic- wish I lived closer!

Can’t wait to go back for more! We visited roc from Syracuse and grabbed a few different ‘meats’ to try. They were out of the gouchjang sausage but would like to get that too next time! Bacon was great in BLTs and pepperoni on pizzas was so yummy. Thanks for marking flavorful and creative choices for us!

TheRuralVegan

Points +307

Vegan
16 Sep 2023

Perfect!

Since we don't get to the city much, we like to try a vegan eatery when we go. And we always get large orders to go when we do. This place. We started with lunch, and we ordered two hot sandwiches, each cut in half to share, of course! So good! Then we ordered lunch meat to make our own subs later and steaks to grill later. What a treat!!




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