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International
Delivery
Take-out
Bakery
Gluten-free
Vegan bakery est. April 2021, and one of the largest vegan bakery selections in Japan, offering a variety of products including cakes, cookies, and desserts, with gluten-free options. Located on the food floor (B2F) of Ginza Mitsukoshi Dept Store. You can bring your own cakes and eat them in the free space on the 9th floor. Also: At Haneda Airport, you can buy limited edition cookie cans at the TIAT DUTY FREE SHOP CENTRAL, a duty-free shop in Terminal 3, and SMILE TOKYO in Terminal 2. Open Mon-Sun 10:00am-8:00pm.
106 Reviews
First Review by BlackVeganTravels
Jasmine:)
Points +20
Beautiful cake in Ginza - Edit
It's a delicious cake that I can't believe it's vegan.
Read moreThe cakes are lovely and there is a great variety.
It's a shame they only have stores in New York and Ginza.
Guest
nly2026
Points +27
So delicious!!! - Edit
I have a chocolate cake, it was so good!
Read moreUpdated from previous review on 2026-03-10
Pros: Much options, Nice worker, Very clean
Guest
HollieWise
Points +482
So good! - Edit
Loved this place! All the options looked amazing, I tried the orange cake and apple tart. Both tasted fab!
Read moreGuest
Gijspeters
Points +308
Beautiful pastries and excellent service - Edit
Located in the food court at B2F near Ginza station is this gem of a patisserie. The cakes, macarons and cookies all look delicious and we had the pleasure to try two of them. They were amazing. The staff is very friendly and helpful. Definitely recommend everyone in Tokyo to try this out!
Read moreUpdated from previous review on 2026-02-25
Guest
Buddhi
Points +844
Cakes and Gifts! - Edit
The strawberry and chocolate mille crepes cake was good, and the strawberry holiday shortcake was absolutely delicious.
Read moreWe bought a lot of cookies and nama choco as gifts and souvenirs. They were nicely packed with ice packs for preservation.
The older lady staff was amazing and truly helpful, but the younger staff were oblivious and unhelpful. We are grateful for her service.
Highly recommend this place for cakes and gifts.
Updated from previous review on 2025-12-26
Guest
plantaciousvivacious0
Points +251
Delicious, fluffy desserts! - Edit
Perfectly flavored. Phenomenal texture. Many Japanese desserts are not sweet enough for my French-bakery-loving sensibilities, but this place hit the sweetness right on the nose. The cakes and matcha pudding contain a fluffiness and a texture that is rare for foods lacking egg whites. I haven't eaten sweets like this since going vegan. The location is kind of in the back of an underground market. There is a map and you can find it in the back of the bakery section. (It is only on one small corner, don't get it confused with the stall next to it, which has a sign saying their desserts are not vegan). This place also takes special orders for large cakes. If I need a cake for an event, I may hold it in Tokyo just so that I can get it from this place! The prices are a little steep, but don't let that deter you, this is extremely worthwhile for sweets lovers!
Read moreUpdated from previous review on 2026-01-17
Pros: delicious, High-quality
Cons: somewhat expensive
Guest
saaurik
Points +170
Delicious cakes - Edit
Fancy vegan and gluten free cakes for a little treat. Tried the chestnut cream cake and cumquat and mandarin whole cake. Both went down a treat!
Read moreUpdated from previous review on 2026-01-12
Guest
Heike.St
Points +2077
Yum! Yum! Yum! - Edit
Located in B1F in a shopping mall; area A4. Just a counter; no seating.
Read moreEverything we tried was soo good:
We liked the strawberry tartlet the best. The bread of the cake was moist and the cream and strawberries made it perfect.
The matcha parfait thing was also super good.
We also got a tin with three macarons. Our first time trying vegan macarons: raspberry, almond and coffee flavor. All good. But for me macarons are a little overrated; mainly got it for the cute tin.
Also have packed snacks for take away. Like cookies, brownies, etc…
Updated from previous review on 2026-01-06
Guest
·X·
Points +28381
The Vegan Marshmallow - Edit
Beautiful vegan cakes. Ours came with so many layers and a cute snowman smile. The flavors were delicious. Please note that the cakes are temporarily being sold on the 7th floor during the busy holiday season (with gift boxes only sold at B2F).
Read moreUpdated from previous review on 2025-12-23
Guest
TripleJ
Points +707
Nice selection! - Edit
Tucked away in the bakery section of the b2 floor of Mitsukoshi Ginza, this vegan shop has a nice selection of tasty and unique items ranging from cookies to cakes. Recommended!
Read moreUpdated from previous review on 2025-12-20
Pros: Selection, Not terrible prices, Unique!
Cons: Always crowded, A bit pricey
Guest
laurenjach
Points +488
Upscale vegan bakery - Edit
This was a great little bakery counter in the downstairs of a mall in ginza. It was more of an upscale bakery so it was more cookies with nice packaging and cakes rather than croissants, etc. I loved the Mount Fuji shaped matcha cookies. This is great for gifts for a vegan friend.
Read moreUpdated from previous review on 2025-12-19
Guest
hungryp
Points +120
Delishhhh vegan patisserie - Edit
Everything is wonderful. Do yourself a favour.
Read morePros: Strawberry cake, Earl great tea cake
Guest
Chiara🍃☘️
Points +668
Non ci sarei proprio andata. Se i prezzi fossero più bassi potrei capire - Edit
!!!! Il posto non è solo un po' caro, il dolce al cioccolato che abbiamo preso l'abbiamo pagato 1835 yen (10€ una fetta).
Read moreDire che è un po' caro non rende l'idea secondo me.
A mio parere non vale la spesa perché il dolce è bello da vedere ma il pan di spagna era troppo asciutto
Abbiamo persino dovuto pagare la forchetta
Non c'è posto per mangiare. Siamo andati al 9 piano come ci hanno detto ma era tutto pieno
Abbiamo preso anche dei biscotti da portare via, dei 3 che abbiamo preso solo uno ci è sembrato buono perchè gli altri erano troppo asciutti
Updated from previous review on 2025-12-13
Guest
Ricky123
Points +2383
Great selection of sweet treats - Edit
The cakes were so light and flavourful but I was especially pleased with their namba chocolate.
Read moreIt is on the pricey side but definitely worth it as a little treat.
Guest
fabiane
Points +1198
Delicious - Edit
Small stand inside Mitsukoshi Ginza mall, but offers many vegan sweets, including Xmas vegan cakes. I tried the vegan pudding and the orange vegan cheesecake, both insanely delicious, isn’t a cheap place, but definitely worth.
Read moreGuest
RobynLily
Points +218
Fab cakes - Edit
Absolutely delicious and beautiful cakes
Read moretheveganmarshmallooow
Thank you so much for your kind words!
Read moreWe’re truly happy to hear that you enjoyed our cakes.
If you visit Japan again, we would be delighted to welcome you back!
Guest
YenChen320
Points +596
Satisfy me sweet cravings - Edit
The store offers typical western pastrylike strawberry shortcake and mont blanc. I really enjoyed the soy-based cream in the chestnut cake.
Read moretheveganmarshmallooow
Thank you so much for your kind comment!
Read moreWe’re very happy to hear that you enjoyed our cakes, especially the soy-based cream in the chestnut cake.
Japanese chestnuts have a uniquely rich and gentle sweetness, so we’re glad you enjoyed their special flavor.
All of our cakes are made to be enjoyed just like classic Western sweets, while still being gentle on the body.
We truly appreciate your visit, and we hope you’ll stop by again the next time you’re in the area!
Guest
faeryflex
Points +38
Lovely treat - Edit
So so tasty the strawberry shortcake and tiramisu are the best I’ve ever had! The location was kind of random, it is in a department store so you have to eat elsewhere. Also a bit pricey for how small the treats are, but everything was delicious. We ate on the terrace and it was incredible.
Read moretheveganmarshmallooow
Thank you so much for visiting the vegan marshmallooow, Tokyo, Ginza, and for taking the time to find our shop during your trip to Japan.
Read moreWe’re truly glad to hear that you enjoyed our Vegan strawberry shortcake and vegan tiramisu — it means a lot to us.
We hope you’ll visit us again the next time you’re in Japan! 🍰✨
Guest
MarleyTyler
Points +1202
Delicious but expensive - Edit
I had to buy three of their cakes. It was such a temptation to have all these vegan goodies. I bought the cheesecake, the seasonal sponge and the tiramisu. All were delicious. The tiramisu was my favourite. They were very small cakes so quite expensive since they were each over $10 a piece.
Read moretheveganmarshmallooow
Thank you so much for visiting the vegan marshmallooow Tokyo, Ginza and trying several of our Vegan and gluten-free cakes!
Read moreWe’re truly happy to hear that you enjoyed them — especially the Vegan tiramisu.
That cake has a unique style where you break the crispy chocolate layer as you eat it, and we’ve worked hard to make it a special dessert you can’t find elsewhere.
Hearing your kind words means a lot to us.
We hope to welcome you again on your next trip to Japan! 🍰✨
Guest
briannamaphis
Points +5356
light and yummy - Edit
so tasty!! i loved being able to have a vegan version of the chestnut dessert that is all over japan right now. the green one was our fav tho. cheese cake was SO CHEESY!! overall super delectable, pricy tho compared to most things in japan. it was so hard to find tho- so look for “A3”
Read moretheveganmarshmallooow
Thank you so much for visiting us all the way from abroad!
Read moreWe’re so happy that you could enjoy the seasonal Japanese chestnut dessert — the flavor is a bit different from what you might find overseas, so we’re glad you liked it.
It truly means a lot that you came all this way to visit our vegan, gluten-free sweets shop. We hope to see you again someday! 🌸
Guest
Deliciousvegantokyo
Points +34
A Must-Visit Vegan & Gluten-Free Cake Shop in Tokyo - Edit
I finally visited the vegan marshmallooow in Ginza and I’m so glad I did!
Read moreEverything here is vegan and gluten-free, and they use Japanese rice flour and local ingredients—you can really taste the difference.
I tried the vegan matcha cake and it blew me away. The matcha has that deep, slightly bitter flavor I love, but the cake is so light and the cream is perfectly smooth and not too sweet.
Best part? There’s a free seating space on the 9th floor, so you can sit down and enjoy your cake right away—such a relaxing little spot above the busy streets.
If you’re heading out of Japan, don’t miss their vegan & gluten-free cookie tins at Haneda Airport Terminal 3. They make the cutest (and tastiest!) souvenir to bring home.
I’m not even fully vegan and this place totally impressed me—definitely worth a visit!
Updated from previous review on 2025-09-24
theveganmarshmallooow
Thank you so much for visiting us in Ginza and for sharing such a wonderful review!
Read moreWe’re truly happy that you enjoyed the matcha vegan cheese cake — the deep flavor of Japanese matcha and the light, smooth texture are something we’re very proud of.
It means a lot to us that you could feel the difference our local ingredients make.
We’re also delighted you discovered the 9th floor seating area — it’s our favorite relaxing spot, too!
And thank you for mentioning our Haneda Airport cookie tins — they’ve become a popular souvenir for travelers.
We really appreciate your visit and kind words, even though you’re not fully vegan. We hope to welcome you again on your next trip to Japan! 🌸
Guest
ElizaIreland
Points +387
Disappointing - Edit
After the great reviews I was so excited to try their bakes! I bought a brownie, a muffin and some biscuits. The biscuits were lovely, but the brownie and muffin were so dry & tasted artificial, like something you'd expect to get in a convenience store. Maybe I tried the wrong things :(
Read moreUpdated from previous review on 2025-09-17
Pros: All vegan
Cons: Overpriced
theveganmarshmallooow
Thank you for visiting us and sharing your thoughts. We value your feedback and will use it to keep improving. We hope you’ll give us another chance to serve you in the future.
Read moreGuest
veganabitofall
Points +565
A must-visit in Tokyo - Edit
Their desserts are so delicious and I can't believe they are all gluten-free! One of my fav finds in Japan😍
Read morePros: The strawberry shortcake is their no. 1 , Unique flavours like Miso Cheesecake , The staff is super friendly
theveganmarshmallooow
Thank you so much for your heartfelt words. ☺️We still remember how happy you looked when you told us how delicious our sweets were — it left such a strong impression on our team. Knowing that you enjoyed our vegan, gluten-free sweets in Tokyo,Ginza truly means the world to us. We look forward to welcoming you again whenever you visit Japan. 🌸
Read moreGuest
kakeiko
Points +16
Healthy and nice taste. - Edit
I really like Peach cheeze cake and Matcha cake are so nice I always go there. There are all vegan. My favorite place which located in Ginza Mitstkoshi.
Read moreUpdated from previous review on 2025-08-09
theveganmarshmallooow
Thank you so much for visiting us so often and for sharing your kind words! It means so much to know that our vegan, gluten-free sweets have become a favorite for you here in Ginza . We’re truly happy you’ve enjoyed the peach cheesecake and matcha cake — we’ll keep working hard to create treats that make you smile every time.
Read moreGuest
yochi1235
Points +15
cute vegan cookie - Edit
I bought select vegan tin. Which is very cute. I can't believe that is vegan. I recommend to go there.
Read moreUpdated from previous review on 2025-08-08
theveganmarshmallooow
Thank you so much for visiting and for picking up our vegan cookie tin! It makes us so happy to know you enjoyed it and even recommended us. We put a lot of care into creating vegan, gluten-free sweets that surprise people with their taste, and your kind words truly mean a lot to us.
Read moreGuest
yoonhena
Points +16
Amazing sweets and cake - Edit
I really like mango pudding in this shop
Read moreUpdated from previous review on 2025-08-07
theveganmarshmallooow
Thank you so much for visiting and for enjoying our sweets! We’re delighted that you loved the mango pudding—it’s one of our seasonal favorites. We look forward to welcoming you again so you can try even more of our vegan, gluten-free sweets on your next visit in Ginza, Tokyo.
Read moreGuest
MAnthony
Points +16
vegan, haral, gluten free sweets - Edit
the shop located in Ginza mitsukoshi. very convinct to go there. They have many different cake, cookie, pie, sweets etc. The taste like very natural, I can't believe that all vegan. All sweets that's make me happy.
Read moreUpdated from previous review on 2025-04-03
Pros: A wide variety
theveganmarshmallooow
Thank you so much for visiting us in Ginza, Tokyo the vegan marshmallooow and sharing your kind words! It makes us so happy to know that our vegan, gluten-free cakes brought you joy. We look forward to welcoming you again so you can explore even more of our cakes, cookies, pies, and other treats .
Read moreGuest
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