Certified organic with a large selection of veg and vegan meat alternatives plus local produce, dairy free and gluten free bread, frozen food, dried pasta, a huge bulk staple section (including agave, braggs, shoyu, nuts, grains, cereals), culinary and medicinal herbs, spices, a small selection of veggie ethnic foods, pet and beauty section. Grab-and-go food. Open Mon-Sat 9:00am-6:30pm, Sun 10:00am-4:00pm.


8 Reviews

First Review by mendomamma

didilu

Points +981

Vegan
04 Sep 2026

Selection of vegan options

Update Sept 2026: I went again, and was a bit disappointed this time that they had fewer ready made vegan options, and the few that are available were rather expensive. It also wasn’t always clear if items were vegan (eg some of the fresh breads). They still have the vegan rubicon cupcakes though, so that’s worth the visit!

Previous assessment, maybe the one visit was just a fluke: The perfect place to stop along the 101: they have standard brand vegan fare, many bulk options, as well as their own unique selection of sandwiches, salads, baked goods, and treats. The cupcakes and muffins from Rubicon bakery were the special treat during this stop: yummy and great consistency.

Updated from previous review on 2025-01-03

Pros: Many options , Friendly staff

corinal

Points +2033

Vegan
04 Sep 2026

Rubicon cupcakes!

This was the first time in years that I wasn’t impressed by this market. They don’t have some of the things I used to get there like the natural red vines and the great vegan baked goods and deli items. The deli selection was not very interesting and was massively expensive for tiny portions. The fresh breads were also super expensive and they all had enzymes or sour dough culture and didn’t say whether they were vegan. They still have the Rubicon cupcakes, which are totally amazing, especially the lemon raspberry. That is basically all I will be going back for.

Updated from previous review on 2025-01-06

Pros: Friendly staff

Cons: Expensive

ElaineDunham

Points +44

Vegan
09 Apr 2026

VERY Tasty

All vegan and on Main Street in Willits! We’re glad we tried it.

Updated from previous review on 2026-04-09

Pros: Tempeh Reuben was delicious!, “Chicken” burritos were good 👍🏼

Cons: A wee bit grungy

mckenziecoen

Points +340

Vegan
21 Jan 2024

Delicious Sandwiches!!

Mariposa Market had many different vegan options from drinks, bagels, sandwiches, and soups. They are based in an organic store and sell a variety of vegan foods as well. I got a yummy made-to-order vegan sandwich which was delicious.

Pros: Delicious food, Organic, Local

Vegan_Hiker_Foodie

Points +6638

Vegan
04 Dec 2022

Yummy sandos from the deli!

Lots of vegan groceries throughout the store: frozen vegan roasts, vegan cheeses, vegan chocolates, etc. We got sandos from the deli. There was vegan Mayo and cheese. Try the Mendocino mustard…it’s so good! We got one sando with tempeh and one with the bbq tofu…the bbq tofu was the winner. The tempeh was good but it wasn’t seasoned at all, so be aware of that.

MariposaMarket

04 Dec 2022

Vegan_Hiker_Foodie, we're so glad that you stopped in today. We're especially happy that you're pleased with our vegan options throughout the store. We look forward to you next visit!

russkiy_brewskiy

Points +94

Vegan
12 May 2022

Great deli and store

We usually stop here on the way to or from camping in Mendocino county. The store offers tons of healthy and vegan options- think Whole Foods before Bezos acquired it. The deli is awesome- offers veganaise, bbq tofu (highly recommend), tempeh, vegan cheese and tons of other options to make a yummy sandwich or wrap.

MariposaMarket

16 May 2022

Thank you for stopping in on your way through town. We hope to see you again soon.

krupas

Points +25

Vegan
01 Oct 2018

Good custom sandwiches from the deli

We stopped in search of a quick lunch on our drive back from Redwood NP. They had a very vegan friendly custom sandwich menu at their deli. They had a few vegenaise options, lots of veggies, and several good breads to choose from. They had tempeh, veggie burgers, BBQ tofu, and portobello mushrooms as the protein/main options but were out of veggie burgers and tempeh on the day we ordered. I substituted curried tofu and it was excellent. They also had a vegan soup and vegan wrap that I didn't get to try. The market has a lot of pre-made vegan friendly options and tons of snacks.

Pros: Good custom sandwich menu, Lots of options

Cons: Out of a few menu items, Took a little time to get our sandwiches

mendomamma

Points +15

Mostly Veg
04 May 2015

Mariposa is Awesome!

Mariposa is an exceptional Natural Foods store with a deli as well.

Check them out on Facebook.

From their FB page:
"This locally owned natural foods store is located 2 1/2 hours north of San Francisco on Highway 101. Our specialty is organic produce, much of it locally grown. We feature local meats, artisan cheeses, fresh seafood and a complete selection of natural grocery items. Our deli is open daily until 5pm and creates many delicious sandwiches, soups, sushi and salads as well as juices, smoothies, coffee drinks and baked goods."




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