• Masumoto - Shinjuku

  • (10)
  • White Veg-options

Serves meat, vegan options available. Bento box company operating several outlets. Offers 5 or so varieties of vegan macrobiotic bentos called wasei shoku, in limited quantities and for takeaway - call ahead or go before the lunch crowd. Sells steamed daikon manju (white radish & vegetable buns). When ordering ask for macrobi bento.

Venue map for Masumoto - Shinjuku
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10 Reviews

First Review by HappyOtter


Points +90

03 Jan 2020

Loved it!

Initially confused as two types of rice were given. (Are vegans just limited to eat rice?) however, later on I was amazed with the flavour this small bento box brought with it. The two types of rice were delicious. Also the mock meat and vegetables accompanying the rice were flavourful despite the bento being a cold one.

Pros: Delicious ◡̈ , Aesthetically pleasing

Cons: Expensive, Small portion



Points +59

30 Jul 2019

good vegan bento

Fancy looking vegan bento. It's nicely arranged and looks beautiful, I only wished they would have used some salt.

Updated from previous review on 2019-07-30

Pros: beautiful bento

Cons: pricey, hard to find


Points +40

02 Jan 2019

hard to find, no vegan options

we had a very hard time finding this place (it took us about 30-45 mins). When we got there, we asked for vegan options and were told they don‘t have any.


Points +192

01 Jan 2019

Best Bento So Far!

I've tried a few macrobiotic foods and haven't been a fan. This bento changed my mind. I enjoyed the one I received. It was full of delicious flavour and was filling! It is on the pricey side but worth if you want an authentic Japanese bento feel. I recommend spending the few extra bucks. Especially if you want to have a picnic.

I didn't find it hard to find but it could be because I can read the hiragana characters. If you're not familiar, simply look at the photo in the gallery that shows the logo and you'll find it.

Staff was friendly and showed the four options they had when I asked for macrobiotic options.

Pros: Friendly staff, Delicious flavours, Good Amount of Food

Cons: Expensive, Not Very English Friendly, Limited Options


Points +33

14 Jul 2018

Great Bento

This place had a few delicious vegetarian bento box choices. It was a great pickup for an afternoon picnic in Shinjuku Gardens. It’s a bit hard to locate in the mall but it’s well worth finding.

Pros: A Few Tasty Options

Cons: Sells out boxes early


Points +37

16 May 2018

5 Stars!!

(tried to enter 5 Stars, but happycow keeps changing it to 4)

THE MOST DELICIOUS bento ever. This has been my favorite mean so far. Located on the B1 level. It is hard to find since it is located around many other food tables, but if you show the website to the information desk they will take you there! When we found the table we were immediately asked if we were looking for the vegan bentos! They have about 4 options. There doesn't seem to be many differences between boxes, but the two we purchased tasted AMAZING. Highly recommend!

Pros: delicious, friendly, located in a cool building, o

Cons: hard to find, a bit pricey


Points +50

20 Apr 2018

Hard to find

This is a food stall inside the Isetan Department store level B2. Once there, the food stall is the one before the escalators. I had to ask the lady if it was them by showing her the restaurant website because there's I indication of the name . it's all Japanese letters.I said macrobi bento she knew right away and showed me the selections.


Points +72

13 Feb 2018


Purchased one of the vegan macrobi bento options. A bit pricey for what they are but they're great if you're a vegan that wants to experience bento, and they taste pretty good.


Points +31

07 Sep 2017

Good Bento Boxes, a handful of options

In Isetan Department Store on level B1. I asked at the information desk and showed her the masumoto website (in Japanese). She directed me to the right food stall, where the attended spoke limited English. She pulled out a book with three or four different vegetarian bento box options when I asked for macrobi bento. All of the descriptions were in Japanese, but we picked the double bento with two layers and one of the single layer boxes. It came to 2,484 yen for both. They were both delicious and we were glad to have them on the Shinkansen.


Points +297

26 Jan 2017

delicious, not cheap

I tried the more expensive vegan bento, 1458円 for two layers. Great value for money, the food was delicious and plentiful and included desserts!

Pros: varied items in one bento, delicious

Cons: few options, runs out later into lunch time

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