I disagree that they couldn't switch to coconut oil or some other nonhydrogenated fat if they wanted to. Babycakes has a large following, with multiple locations, and uses primarily coconut oil. Coconut oil does not always taste strongly of coconut -- it depends on the type and, of course, how it is used. However, coconut oil is very expensive, so perhaps it is more of an issue of cost. Regardless, I think Vegan Treats should be more up front about their use of hydrogenated oils so customers are not misled into thinking they are eating a healthier product just because it's vegan.