Hei Darren I understand what you are saying? Our burger pricing is in par with McDonalds Double Cheeseburger in Thailand as well as the size and weight, this is the benchmark have been are aiming for. However our burger is way healthier and using all organic and whole food ingredients cooked in our own kitchen as you said. Plus some luxury products like actual truffles. With that in mind the 99 baht price does not sound so crazy. As we are just open for a week now in future will come up with some meal combos, which will lower the total price of the visit. Just need to get all the basics to work first?Thanks for a lovely review, Raul