Hong Kong, June 22, 2015 – The Natural & Organic Products Asia (NOPA2015) trade fair is expanding dramatically this year to help companies satisfy Asia’s growing appetite for organic and natural products. The world of natural & organic products continues to be on inspirational and fast developing market. NOPA2015, scheduled from 26 to 28 August 2015 in Hong Kong, is the one and only trade show on all things natural and organic in Asia, with a representation of over 1,000 brands from over 50 countries.
Highlights of Natural and Organic Products Asia 2015
Market leaders and new suppliers will showcase their premium products at NOPA2015, with many innovative new launches from all over the world, including:
- Andean Valley – Quinoa (Bolivia)
- Harmony Cone – the best handcrafted candles in the world (USA)
- MightyBEE – freshness coconut water (U.K.)
- Natural Essentials LLC – Sea Buckthorn Collection Box (Mongolia)
- Natural Fiji – Organic coconut skincare products (Fiji)
- Penny Price Aromatherapy – Rose Face Oil (Memoire Collection) (U.K.)
- Sunfood Superfoods – leading superfood brand (USA)
- Tianjin Associated Sunshine Oriental Agricultural Products Import & Export Co., Ltd – East Boat Organic Gluten Free Bean Pasta (China)
- Wakaya Perfection – Organic Pink Fijian Ginger Powder (Fiji)
The show is expected to be 70% larger in scope and scale this year, with exhibitors including manufacturers, leading brands, and traders in the natural food and beverage, health and nutrition, natural living, and beauty sectors. Invited buyers are from multi-national retail chains, distributors, wholesalers, import & export, as well as caterers from hotels and restaurants, healthcare, beauty, health clubs, independent retailers, and online shops.
Stuart Bailey, General Manager of Diversified Communications Hong Kong, the organizer of Natural & Organic Products Asia 2015, says: “In the year since we held our inaugural fair, the market for natural and organic products has boomed here in Asia. As the industry’s foremost business event, Natural & Organic Products Asia is again creating a platform for brands and buyers to come together, explore opportunities and achieve real business growth in the world’s most exciting and explosive market.”
Growing awareness of health and wellness in China and across Asia is increasing demand for organic and natural products, with superfoods and natural cosmetics and beauty products becoming particularly sought after. At the same time, product-safety scandals continue to further fuel the market as consumers seek assurances that their food and beauty products are safe. As a result, China’s annual consumption of organic products is expected to increase by as much as 50% over the next decade, positioning the nation as the fourth largest organic market in the world by 2020.
Expanded Show Offers More Trendy Products and Insights
With new feature areas, the latest products from world-leading brands and a speaker programme that includes high-profile industry experts, NOPA 2015 aims to benefit natural and health products businesses and help to develop the industry as a whole.
International Exhibitors, Regional Buyers
With over 60% exhibitors from overseas (many of them are new to Asia) and over 90% of brands & products from overseas, this unique international profile has attracted regional buyers to NOPA for their sourcing journey.
With an open approach to trade, Hong Kong is one of the world’s top locations for imports of these organic and natural, food, health and beauty products. The absence of trade barriers also means it is a key location for international brands looking to access both local customers and to re-export to other Asian destinations.
- The first Soil Association trade pavilion in Asia
Soil Association, the influential UK-based organic industry group, is hosting its 1st trade promotion pavilion to introduce new products to buyers and distributors in Asia. The Association works closely with China’s organic certification body, the Organic Food Development Centre (OFDC), to promote bilateral certified organic products to both nations.
Visitors can meet the experts from world leading organic certification bodies and find all the information they need on the Soil Association brand, the recent market updates and SA licensees.
- Expanded International Pavilions
This year’s highly anticipated countries have expanded and are featuring products new to Asia. Here you’ll see the highlights of the International Pavilions including USA, Taiwan, Thailand, City of Sapporo, Australia, and Siberia this year.
New and expanded features of Natural and Organic Products Asia 2015 include:
- JUICING COMPETITION 2015
Juicing is now popular in Hong Kong and it is becoming a healthy and tasty way to celebrate our body, giving us an energy boost and supplying our body with needed nutrition. For the first time, this year’s NOPA will host Hong Kong’s Juicing Competition, a new one in which professional juicers – hailing from cafes and juice bars to health food stores – compete to be crowned the Hong Kong Juicing Champion; this will be voted by the panel of industry judges on certain criteria.
- Natural Beauty & Spa Theatre
World class innovators, speakers and industry professionals will deliver new trends, the latest research and veering hot topics.
- Natural Food Kitchen
Some of the biggest names in natural cooking will present the natural, organic, raw, sustainable, free-free, vegetarian, vegan and slow-food movements.
- Natural Business Forum
This year the popular Natural Business Forum brings the biggest speakers and the hottest industry topics to the heart of the show. Visitors will be able to hear experts, columnists and opinion-formers on stage for industry talks, which are enlightening and controversial, but always entertaining.
Alongside its four key exhibition zones – The Natural Food Show, Natural Beauty & Spa, Natural Living and Health & Nutrition – it will also put the spotlight on innovation in the New Product Showcase. The Products Showcase will highlight the cutting edge and best-selling products available at NOPA 2015 and will ensure that buyers can see hundreds of the best innovative products all in one place onsite. After voting, winners will be announced and honoured in the Natural & Organic Products Asia Awards.
Natural & Organic Products Asia is an extension of Natural & Organic Products Europe. As Europe’s leading nature business event, it welcomed over 9,200 trade visitors to its 19th show in London in April 2015, with over 600 exhibitors.
To learn more about Natural & Organic Products Asia, please visit: www.naturalproducts.com.hk
Natural & Organic Products Asia is the only event covering both natural and organic industry in Asia. It showcases over 1000 brands and provides a tremendous opportunity for the natural and organic sector to connect with top decision makers, experts and opinion leaders.
Diversified Communications is a fast-growing business communications company headquartered in the United States. With 10 divisions in 12 countries, Diversified operates 100 face-to-face events annually across 17 business sectors. Our team understands the industries it serves and has built an impressive portfolio of events, including successful and award-winning trade shows that embrace established relationships with key buyers in the food and retail industries. In Hong Kong, Diversified Communications’ events include the highly successful Restaurant & Bar, Seafood Expo Asia and Retail Asia Expo.
Ms. Beti Liu
Tel: +852 3958 0526
 International Food and Agribusiness Management Association – www.ifama.org/files/conf/2012/Case%20Study%203.pdf