Kelloggs - cleaning up their act a little! - phone calls / letters / blogging works!
Morningstar Farms Responds to Demand for Egg-Free Foods
Posted on : 2007-12-12 | Author : Compassion Over Killing
News Category : PressRelease
WASHINGTON, Dec. 12 /PRNewswire-USNewswire/ -- Morningstar Farms, a Kellogg subsidiary that has been making vegetarian products for more than 25 years, has stated it will use one million fewer eggs in 2008 while also offering more egg-free products.
According to company spokeswoman Kathleen Eckler, in 2008 "Kellogg is reducing the amount of eggs we use in our Morningstar products by a minimum of one million eggs. We are committed to announcing even more new vegan products for our customers."
After months of discussion on the topic with the Michigan-based company, Compassion Over Killing (COK) and Vegan Outreach, two nonprofit animal protection organizations, wholeheartedly applaud Morningstar Farms for implementing this policy. By reducing Kellogg's egg usage by more than a million eggs per year, nearly 4,000 fewer laying hens will suffer in factory farms each year.
"A growing number of consumers are choosing egg-free foods as a way to protect their health and protect animals," says COK's executive director Erica Meier. "We applaud Morningstar Farms for committing to offer more vegan items, and we encourage other companies to follow its compassionate lead."
More than 95% of eggs produced in the U.S. come from hens confined inside barren wire battery cages so restrictive, the birds can barely even move, let alone engage in many of their most natural behaviors including spreading their wings, perching, or walking. Battery-caged hens are typically provided with a meager 67 square inches of space in which to live -- that's less floor space than the size of one sheet of notebook paper.
Jack Norris, RD, president of Vegan Outreach, commented, "Consumers asked Morningstar Farms to remove eggs from its products, and the company heeded their call. Vegan Outreach is pleased to congratulate Kellogg on this important humane move."
Morningstar Farms has long been a leader in supplying vegetarian products sold in grocery stores nationwide. Its decision to use fewer eggs and create more vegan products further demonstrates the company's leadership in offering healthier and more humane food choices in the marketplace.
Compassion Over Killing (COK) is a nonprofit animal advocacy organization based in Washington, D.C. Since 1995, COK has worked to end the abuse of animals in agriculture through undercover investigations, public outreach, litigation, and other advocacy programs. On the web at COK.net.
Vegan Outreach is a national nonprofit advocacy group. Since 1993, Vegan Outreach has been on the cutting-edge of grassroots advocacy against cruelty to animals. Distribution of Vegan Outreach literature exposes these animals' suffering -- otherwise hidden in factory farms and industrial slaughterhouses -- while promoting more compassionate, humane choices. On the web at VeganOutreach.org.
Compassion Over Killing
My note -
Kellogs has a rich history - some great products - plus too many trashy sugary breakfast cereals - http://www.kellogg100.com/history.html
Posted by JohnnySensible at 12/13/07 22:32:26"Fair Trade" - early example -
W.K. Kellogg made an unprecedented move as the United States sank into the Great Depression. Instead of cutting back, he doubled his advertising spending - and Kellogg cereal sales increased. In response to the hard times created by the Depression, Mr. Kellogg reduced the hours of the three plant shifts and created a fourth shift, spreading the payroll among more workers. Others earned their paychecks by developing a 10-acre park on the Battle Creek plant grounds. Declaring "I'll invest my money in people," in 1930, Mr. Kellogg founded the W.K. Kellogg Foundation.