We believe that cultured meat can potentially change the human food culture tremendously. Today, the meat, dairy and egg industries are among the major contributors to climate changes; they consume huge amounts of valuable resources such as energy and fresh water; contribute to the outbreak of pandemics as swine flu, and are the cause of deaths of billions of animals every year.
Cultured meat has the ability to change this reality. Meat could become environmentally friendly, healthier and more ethical.
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