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- Too expensive
While choices has a great organic produce selection; it comes at a high price tag here. My favorite ezekiel cinnamon raisen muffins cost $6.50 at Choices, and I can get them for $4.99 (regular every day price)at Superstore. Considering the superstore price is not a sale price and they are making a profit at $4.99, how is it that Choices can justify an extra $1.50 profit above that on one item? I find that most of their groceries are marked up an extra 25% more than they should be. People are not going to think that buying organic or becoming a vegetarian is affordable at these prices.