Hello Alex, Thank you for taking the time to provide feedback. We are sorry that our donuts didn't meet your expectations. We value feedback and would have appreciated if you had informed us directly to resolve any issues. We certainly hope you will give it another try and would be more than happy to help you find the donut style and flavor that best suits your preferences. Regarding the "artificial" taste, we want to point out that we do not use any artifical flavoring, preservatives or any such ingredients. What you perceived as "artificial" was probably the secret ingredient (a natural ingredient) we put in our mixed berry jam, which is a fan favorite at our store. Prices reflect the effort we put into each donut as all our products (doughs, fillings, glazes etc.) are handmade and we do not use ready-made mixes of any sort. You can even watch our bakers at work as we have a fully transparent production. Hoping to see you again someday. All the best, The Donut Lab