What's your definition of expensive? I've been to restaurants that cost about that much. That's the price you pay for fresh, good food. If you are comparing this restaurant to McDonald's or IHop, yes, I would agree that this restaurant is expensive. They don't have the same fresh food that Hip City Veg has and that as healthy for you. But for typical sit-down restaurants, that is about how much you would pay per meal. Almost every item on the menu is good, very good, or amazing. You can think all you want that there is only one good item on the menu, but every person I've heard went into Hip City told me the food was amazing. Some of them have no to little interest in becoming vegan. If fake meat and mushrooms aren't your style, why are you a vegan? Most vegans eat fake meat to get their protein. Hip City makes their own burgers and doesn't use Boca Burgers. They are better than Boca by far, and my guess is that they use a combination of vegetables and soy in their burgers, what you call "delicious whole foods." Ask the cashier in the restaurant to find out what they put in their burgers. You are right that the place targets meat eaters. They probably want everyone to be happy at Hip City, not just the vegans in Philly. Their restaurant is out the door during lunch hour on weekdays. I doubt that all the people in that lunch line are vegan. What's the problem for Hip City to attract non-vegans? I actually think that is a very good thing because they prove to the world that vegan food can actually taste very good! Hip City Veg probably doesn't say they're vegan to not scare away meat eaters. I've seen many solely vegan restaurants do this; not just Hip City. You are probably alone in your review if you think what you said in your review about Hip City Veg.