Viva Vegan started out as an online store offering items people could not find at local stores, health or otherwise. They are the only place I know of in Canada to get Field Roast for example. They continue to do so on-line and at their brick and mortar outlet and though I agree that some items can be found for less at grocery stores (now,)Viva Vegan still has lots of items found nowhere else but online for the region of Quebec. I will spend the extra cents to buy items there just the same to support them. We need more stores like Viva Vegan, not less. And yes, I would see them expanding more into their baked items business and leave some of the shelf fare to other stores.