Hi Jay, Thanks for taking the time to write this review - we understand the frustration in arriving at 2:30 and there being no stock left - believe us when we say we get upset when this happens. We just want to take a few moments to explain how this happens, and how we’re not that different from other donut shops (especially popular ones) around the world. We have sales data, and using that sales data we do plan our stock accordingly - throughout the last few weeks we have had stock until the end of the day, or at least until around half an hour before closing, we have to trust this data - the impact of making too many donuts than we may need has a a really detrimental impact in terms of waste and revenue. Today was no different in that respect, we made as many donuts as we did last week, which took us until the end of the day. We are scratch bakers, we have a team come in at 2am to begin work and we make the amount we believe we will need during the day, if we have a particularly busy morning we will attempt to make more, but we normally begin to get busy around 11am/12pm, and from start to finish the process to make donuts takes around 3 hours. We do not make donuts from batter, as stated before we make our donuts from scratch and they are a yeast leavened enriched brioche dough, this unfortunately takes time but it’s the price of creating the product we do, and we firmly believe that this is why they are so popular. I understand that the above does not solve the problem of us running out of donuts today, and we genuinely are truly sorry for this, weekends can be unpredictable at times but we do not want to be selling out as early as 2:30. We aren’t however unique in this respect, the world renowned and absolutely fabulous team at Brammibals in Berlin frequently sell out early at their two locations, and many vegan donut shops in the USA simply have their opening hours as “until sold out”. Again, this doesn’t alleviate the disappointment in arriving to no donuts, as a gesture of good will we’d like to offer you a free donut and coffee at our Hackney location when you next come. If you just show the server this message and then your account profile page logged in to show that it’s you we will sort you out. Ed @ Dough Society