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going vegan

Restaurants/ Stories/ Veganism

The Veganizer: How To Get Meat Off The Menu!

On August 1, 2014 I convinced my omnivorous husband and business partner that his Paleo organic meat-mecca restaurant, GustOrganics, absolutely needed to go plant-based.   On March 2, 2015 GustOrganics ecame the first meat-heavy restaurant to go entirely vegan in NYC. In two sentences it sounds easy enough—but let me tell you that this was no simple task. We lost thousands of dollars, most of our clientele and some of…

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General/ Veganism

Beyoncé and Jay Z Go Vegan—but Will It Last?

In addition to Beyoncé’s surprise new album debut, music’s power couple recently set the gossip pages abuzz by announcing that for 22 days, Beyoncé and Jay Z will go vegan for what Jay Z is calling “a spiritual and physical cleanse.” He explains, “This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on…

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Getting started… veganize in baby steps

We talk to so many people who say they’d love to be vegan. But how? How do you eat filling, satisfying, healthy vegan meals at home or on the road is their big question. “How do you do it?” they ask us, shaking their heads. Seems nearly impossible to them. No wonder. Restaurants, fast food stops, grocery stores, even many farmers’ markets focus on animal-based foods. Some places don’t even…

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