Even if you are not vegan, if you're in Hell's Kitchen, you must, MUST try this place. This is the sister fast food version of Blossom, one of the best vegan restaurants in New York, and in the entire United States.
The BDJ Buffalo Wrap (soy tenders, buffalo sauce, ranch dressing, tomato, carrots, lettuce) is to die for, and the Smokey Avocado (a.k.a. Smokacado - avocado, smoked tempeh, tomato, lettuce, chipotle aioli) wrap also kicks **s. of course, they also have the veggie restaurant requisite juices and smoothies, and LOTS of gluten free options and salads. There's also Taco Tuesday, which consists of three tacos with vegan taco filling, vegan cheddar, pico, vegan sour cream and lettuce. Finally, I've tried the Midtown Melt (cajun spiced seitan, vegan cheese, agave guacamole, lettuce, chipotle aioli) and that blew me away as well.
All in all, an amazing culinary experience right in the heart of Hell's Kitchen. I plan on going there at least three times a week!
Cons: Not enough seating, Expensive