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Whole Earth Center

  • Vegetarian Vegetarian
    ( 9 reviews )
Contact 609-924-7421
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360 Nassau, Princeton, New Jersey, USA, 08540

Natural food market with a vegetarian deli inside serving various lunch food. Open Mon-Fri 8:00am-9:00pm, Sat 8:00am-8:00pm, Sun 9:00am-7:00pm.

Category: Vegan-friendly, American

Reviews (9)

First Review by goshdavey

Thank god for this place - Edit

Whole Earth is a haven for Princeton vegans. Amazing lunch deli (not all items are vegan though; they do write out ingredients on little cards by each item). Love the tofu specials, the braised collard greens, house guacamole, and cashew sauce pasta. Bulk section for nuts, grains, and spices. Good organic produce. And you can find vegan marshmallows, vegan egg replacers, vegan chocolate chunks, veganic cereal, vegan meat substitutes, vegan cheese, almond/soy/coconut/etc milks, vegan Mac and cheese in a box, vegan butter and mayo, vegan buttered popcorn, flaxseed meal, wheat germ, seaweed, and more. A little pricey but worth it.


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Tasty Food at Fair Prices - Edit

I love this place! They have a nice selection of products that can’t be found in Whole Foods and Trader Joes and their produce is so fresh and local. The deli is great! There are plenty of vegan options on the menu and in the to-go case. The tempeh blt is very tasty and filling for only $3.99. Where else can you get a good vegan sandwich for that price and in Princeton no less? Juices are only $3 for 10 ounces. All of the prices are completely reasonable. I notice they tend to use less sugar, which is nice. Service can be a little slow but the people are great.

Pros: Tasty, quality food, Nice selection of vegan options, Great prices

Cons: Service can be slow


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Great Place for Lunch - Edit

They make the best coleslaw with white and red cabbage and black sesame seeds! Their Rainbow wraps are full of colorful shredded veggies and hummus and we like to grab them when my daughter comes to town, as she's always hungry when we pick her up at the airport. Every day, they have different entrees, interesting salads and soups and it's just nice because everything is vegetarian and you don't have to think about it before ordering!
Updated from previous review on Saturday August 30, 2014

Pros: Vegan, Delicious, Creative


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Magnificent - Edit

I stopped in to pick up some fresh veggie food to go after an international trip. I tried the kale chickpea salad, beet fennel salad, herbed roasted potatoes, and lemon rosemary tofu. Everything was fresh and delicious!


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Best food in town - Edit

Lovely grab and go deli setting. Fresh foods prepared each day by Alex and his team of chefs. You can even sample something before you buy it. All deli foods are vegan or vegetarian. Our favorites from the grill area are the vegan BLT with smoked tempeh, the falafel sandwich and the rainbow sandwich. From the hot case, try the sautéed tofu, the daily Indian inspired dish, the sautéed potatoes. From the cold case, try the house salad -amazing, the green slaw, vegan rice pudding, vegan chocolate pudding, hummus, beet soup, gazpacho...selection varies daily. All ingredients are listed on the name cards, so you can see what's organic, vegan, etc.
Updated from previous review on Sunday August 11, 2013

Pros: Crazy good, Many organic foods, Vegan bakery on-site

Cons: Busy at 12:00


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The freshest local organic produce - Edit

Whole Earth Center has the best organic produce sourced from local NJ growers. They always have a well-stocked variety of season fruits and vegetables and they can actually answer questions about where the food came from. Additionally they have a great selection of pantry goods, a wonderful bulk section and a small deli that makes vegetarian breakfast and lunch. The staff is super friendly and helpful.
You might pay slightly more for certain items than you would at Whole Foods, but the fresh produce is often cheaper and you are helping to support local businesses and growers.

Pros: Freshest produce, Locally grown, Knowledgeable staff

Cons: Some pantry items priced high, Deli not open past lunch


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Healthy Friendly Local Foods and Vegetarian Cafe - Edit

Whole Earth Center has a wonderful vegetarian cafe that serves soups, salads and sandwiches during the day. There is a seating section that welcomes small groups or individuals in a peaceful but no frills environment. The rest of the store has all the usual health food staples like bulk bins, health supplements, bakery goods and organic goodies. The best part is the produce section: everything is labelled with the source and features seasonal locally grown organic farms nearby. Very courteous and friendly staff. Highly recommended.

Pros: vegetarian lunch, local produce, healthy grocery

Cons: deli closed for dinner, can be expensive


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an overall good experience - Edit

ive been to whole earth many times. for the several years i was vegan it was THE PLACE to go for specialty cooking, fake meat or other items i could not find else where. i also find the prices to be much more reasonable, especially when compared to some of the upcharges at similar but smaller local stores. the only one in the remote area that is close in size is basil bandwagon in flemington.

my complaint is with my first foray into their deli prepared vegan selection. i picked up the veggie, fruit and nut cabbage role and it was a horrible experience. it came with 3 cabbage rolls in the package for 7.98. this was steep compared to other things in the store and higher than i like to spend on something like this but they looked delicious and the cabbage looked delicious; rich bright green and fresh. the first bite was such a let down. the wraps are cold, crunchy, incredibly oily and flavorless. what these needed was like a soy/sesame oil and green onion and garlic type of dressing. it really had no flavor and i detected no fruit or nut in the wraps. the flavor was close to cold wet greasy cardboard.

overall i will obviously continue to go to whole earth, but i will think 3 times before ever purchasing one of their over priced deli convenience items ever again

Pros: variety of items, overall pricing, plenty of vegan items incl bakery

Cons: flavor of deli items, pricing of deli items


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a very special place - Edit

One of the few health food stores left in the area that is not a chain. The Deli and bakery make food from scratch - the way it should be made. All the food has ingredient lists to make eating on special diets easier - you know exactly what you are eating. The chefs at Whole Earth Center are very creative and make fabulous food creations. Be sure to try a cup of soup that is made daily. You can also get super healthy sandwichwes loaded with fresh veggies. Grilled sandwiches are also available. Top everything off with a large selection of tasty vegan and non-vegan cookies and cakes.

Whole Earth will also be opening a brand new deli sometime this year in the space that was once a flower shop connected to Whole Earth Center - even more reason to check it out!

Pros: fresh food, great menu


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