Vegan
American
Western
Fast food
Take-out
Bakery
British

Vegan store and fast food cafe est. 2010. Was formerly called Vegan Cross. It is also the headquarters of the Secret Society of Vegans. Serves coffee, a variety of cakes, and foods like hot dogs, wraps, burgers, nachos, fries, and kebabs. Retails a variety of vegan foods as well as companion animal snacks, books, and clothing. Has SSOV produced t-shirts, hoodies, bags, and accessories. Near Kings Cross station. Closed in London Nov 2019 with plans to operate in Bristol and other areas.


124 Reviews

First Review by Jemima

Nikki1801

Points +963

Vegan
07 Feb 2013

Worth a visit :)

Visited the store for the first time a couple weeks back.
It is small,so choices are limited- BUT, they had items we've not seen before in our local health stores and I think it's a great idea having snacks and clothes etc in the same place.
I've only been vegan for a few months so getting new ideas for shoes was certainly useful, as I'm yet to update my wardrobe!

The only (sort of?) down side is its isolated location; unless you're going nearby I guess you'd be making a trip here, JUST to go here. But I'd certainly go, just worth mentioning =) Plus the old Kings Cross building (which i've shamefully never seen before) is stunning so make sure you have a good look round when you come out the tube (if you use it of course).

The cat and the cream cake was delicious, and next time I'll be trying one of the sandwiches!!

Pros: All vegan, variety of items

Cons: isolated location, small selection

guraytezcan

Points +335

Vegan
01 Feb 2013

yes, it is worth!

friendly staff, open on sunday, variety of food from different countries you would hardly find elsewhere...

Pros: kind of everything we need, shelving is clear, not confusing, vegourmet and mortadella sausages!

Cons: small shop

annelie24

Points +187

Vegan
05 Oct 2012

vegan paradise

This shop is wonderful! The first thing I saw when I came in were all the chocolates! They have a great choice of cookies and bars and also savoury frozen food like quiches and vegan cheese. They also have incredibly good cake, I only tried the blueberry one, but will definitely be back soon to try the other cakes too!
Unfortunately it can be quite tricky to find leather-free shoes in high street shops, so coming to this shop was a really nice change. I went for Macbeth trainers, but they also have beautiful ballerinas.
I can definitely recommend this shop. The staff is really friendly and helpful too.

Pros: all vegan!, friendly staff, in central London

Veirs

Points +368

Vegan
30 Aug 2012

Finally visited VX

I've wanted to visit VX for ages and never got around to it everytime I was in London. I finally went a few days ago and was a bit disappointed. I am a big fan of the shop in general but the staff member working wasn't friendly and even when I tried to start a casual conversation they did not join in. Maybe I visited too early in the day but most of the food I bought was from Ms. Cupcake so I kind of thought I should have just gone there instead of trekking across London to VX. I just expected the staff to be a bit more approachable but maybe that is too much to ask.

Pros: nice food, good selection, unique products

Cons: unfriendly staff, unfriendly atmosphere, out of the way

Joloco

14 Mar 2013

I agree with this review - the staff can be really miserable. It depends who you get I suppose, sometimes it's someone nice. But more often than not there's an awkward, quiet atmosphere. Lighten up, guys!

drubot

Points +61

Vegan
05 Jul 2012

Great vegan shop!

I was thrilled to find a completely vegan store when I was in London this past weekend. Vx is fantastic! They've got lots of freshly baked and prepared food (I bought a lot of it and ate it over two days!) and many imported products from Germany and around the world. The woman who was working when I visited was very helpful and friendly, and even provided restaurant recommendations and directions for London AND Paris! Definitely stop by!

Pros: Great selection, Friendly staff, Easy to find

Cons: Didn't have my shoe size :(

SojaEichhoernchen

Points +75

Vegan
27 Jun 2012

Super cool!

Vx is the right place if you look for a shop to live your vegan style.
They have many clothes and information material. Also they have quite a lot of books and accessories like wallets and belts.
Also they have a huge variety of vegan candy (chocolate,cookies,ice-cream) and other foods (vegan sausages and cheese).
The service is very helpful and friendly.

if you are vegan and have a stay in london, you have to be there!

Pros: Lots of foods, Lots of clothes, Very nice service

GloomBaby

Points +40

Vegan
25 Mar 2012

Brilliant :)

Love stopping off here on my way to/from Kx to stock up on things that are really hard to find elsewhere or treat myself to wicked cupcakes etc.
Vx have introduced me to some great "cheese" and I love seeing the new things they stock!
Super helpful and friendly staff are a big plus (like saving me a cupcake when I frantically tweet them) and it's getting harder to resist the great selection of funky bags/wallets/shirts/shoes etc...

Pros: Great Range , Friendly staff , Convenient Location

Blueberries

Points +250

Vegan
04 Dec 2011

Small, but packed with vegan goodies!

I went to Vx on a recent weekend trip to London, and got some vegan goodies I can't get my hands on at home; some vital wheat gluten, a Hurraw chocolate lip balm, Primal strips and a white chocolate/macademia Luna bar, as well as some badges and a strawberry/chocolate cake! The guy working there was really nice and super helpful, good experience all round! It would have made my day if they stocked marshmallows! :P

Pros: Well stocked with hard-to-find items, All vegan!!!, Nice staff

Cons: Small

estefinparis

Points +858

Vegan
18 Jul 2011

Vegan oreos!

Very close to King's Cross, Vx is a great stop to stock on decadent vegan cookies, Vegusto cheeses, Wheaty products and all sorts of vegan treats. Good selection of t-shirts, shoes, books etc. I have been here several times and have had mixed experiences with the staff (some friendly, some could have maybe tried smiling)

Frankie85

Points +522

Vegan
20 Feb 2011

Last minute thought!

As my partner and I walked out of St Pancras station it dawned on me that we hadn't been to the new SSOV shop in Kings Cross. We took a five minute walk and found the shop very easily. There was plenty of goodies and clothes on offer and the staff were very friendly. We had some hot drinks and some awesome cupcakes. We also brought two t-shirts :D

Cons: A little expensive

LaVanessa

Points +367

Vegan
10 Dec 2010

Good stuff

Smaller than I anticipated but they still had a decent selection of vegan items. Wish I lived nearby, it sure would make getting vegan cat food easier! I bought a non-leather belt and delicious raw vegan truffles. The gentleman at the counter was helpful and friendly. Lucky London to have such a place.

Pros: good location, friendly staff, good value

Cons: small selection

CeriCow

Points +39

Vegan
15 Nov 2010

Lots of potential - a little brusque

As mentioned in a previous comment I too probably expected a little too much from Vx but it's still great to see a 100% vegan shop anywhere especially one that does clothes as well as food.

I tried to make conversation with the guy behnd the counter by saying I'd been following them online and that I'd just been to Ms Cupcake in Brick Lane (I mentioned this because they also stock her cupcakes) to which he replied "we've got that here I don't know why anyone would go to Brick lane" he seemed annoyed and really didn't seem to want to talk at all which I thought was a little discourteous considering I was a new customer, I don't live in London and was on a mini vegan venue tour with my girlfreind and had come all the way from Dulwich to Vx. So I didn't bother talking anymore and we continued to look around with this seemingly annoyed man behind the counter.

Anyway I got a couple of snacks for the coach back to Cardiff and left. Had the staff been les rude and had we known there was a lounge part with drinks etc we may have stayed longer but we went to the pub instead.

I will most likely visit again but hope the staff are in a better mood next time. Please cheer up! :)

Pros: 100% vegan, nice clothes, nice shoes/trainers

Cons: negative atmosphere

charliep

Points +175

Vegan
03 Jul 2010

Great for cake

Delicious homemade sweet things to eat and drink and great vegan shoes and groceries. All they need are fresh homemade sandwiches/salads and it'll be London's perfect vegan place. It needs supporting as it grows. Go eat cake and drink crazy milkshake

sfio

Points +2896

Vegan
29 Jun 2010

An alternative point of view

Don't get me wrong. I'm glad to see a purely vegan shop near Kings Cross and I did visit just a few weeks after the shop opened, I liked the selection of 'junk food', you know cookies, chocolates and those kind of products that make terribly nice treats but that's all they are - nice treats. While I'm prepared to pay a little extra and treat myself ever now and again, it will probably remain a special occasion. To be fair, I probably went along with too high expectations. I'd never seen the stall in Camden and after visiting the website, I was under the impression that I would find a fridge full with freshly baked cakes, vegan cheeses and the like and dozens of shoes to try on...but being a new and relatively small shop, I suppose that kind of large inventory isn't really feasible.
One thing I do want to call out though is the value and the great taste of the "chicken" burger and nuggets. Sadly, they didn't have any nutritional values or ingredients listed but since I don't suffer any allergies, I bought a pack of the burgers and have to say they were delicious and good value too. My conclusion: it's definitely worth a visit if you are in the area but manage your expectations and don't expect a vast array sprawled out across 2 floors.

Pros: Relaxed atmosphere, Unusual cookies and treats, Friendly staff

Cons: Bit too pricey, Range not as big as the website suggests, No nutritional info on some products

sfio

22 Feb 2013

Thanks for the response Ruppee. Sounds like you are doing a lot of great things. Don't get me wrong, I'll definitely come again as I like the shop (or I wouldn't have given 3 out of 5) and have more realistic expectations now. Particularly interested in the savoury food items - the burgers were delicious and I think you might have added some more items by the sound of other comments. I did like the sweet treats that I bought also but since I can't restrain myself when it comes to sweets in the house, I'd rather stick to buying "everyday" food items. Seems like the weekend opening times have been extended, which is also great. Lysi

hermey

Points +28

Vegan
19 Jun 2010

Must visit!

This place is not only a vegan haven, but sells some of the yummiest cakes and baked goods you can find (regardless of whether you are meat-eater/vegetarian/vegan). The staff is friendly and you're free to browse and chill out in the lounge downstairs or get help/advice/recommendations should you want it.

I like to go in a shop and not feel hassled but feel like I can ask for help should I require it. I've visited Vx about 4 times now on my own and also with a non-vegan friend and have been really happy with the service and products everytime. My meat eating friend loved the whoopies and her coffee.

My only down point is that I can never decide what to have because it all looks (and tastes) so yummy! Luckily, the staff are good at helping with that - or I buy one of everything and have it over a few days!

Good selection of shoes and clothes, too!

What more can i say; go see for yourself.

Pros: great products, very friendly, good portions

Jemima

Points +484

Vegetarian
26 Aug 2009

Some biscuits,think it sells other stuff primarily

Small stall in the Camden Market Hall. It is in a corner if that helps.

Food wise there are a few packets of biscuits and some Lara bars. The rest is clothing with punk? art with references to veganism and some other miscellaneous items such as condoms.

The person there when I went was fine.

Prices are fine I guess. I didn't check too much as wasn't in the market for it.

Food is a sideline here, the primary business is t-shirts/ promoting veganism and maybe other some other aspects of veganism I think.
They seem to have quite a big presence on the internet. Bigger than their Camden stall would indicate at least.

Pros: Biscuits if you like the ones they have

Cons: limited food




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