Bakery
Vegan and gluten-free bakery offering cakes, cupcakes, brownies, hot drinks and soft serve ice cream. Est. 2017 previously at 152 Brick Ln. Open Wed 12:30-17:00, Thu-Fri 12:00-17:00, Sat 12:00-18:00, Sun 11:30-17:00.
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139 Brick Ln, East London, England, E1 6SB
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Last update on 23 Jun 2022 by Guest
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Added by robz on 03 Jan 2017
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76 Reviews
First Review by lauraXsynthesis
biancam09
Points +615
Vegan Sweets - Edit
Tried the rainbow cake here and it was decent. It wasn’t my favorite, but would love to try some of their other stuff.
Read moreGuest
supersupergirl
Points +289
Delish cake - Edit
Vida Bakery is another success story, they started off four years ago with stalls at markets and festivals selling cakes free from dairy gluten and egg.
Read moreThey became so popular that they opened a permanent shop on Brick Lane in the summer of 2018.
Vida Bakery is hard to miss on Brick Lane with its rainbow cake displays.
Inside, you will find captivating cup cakes and cakes to choose from.
The best day to visit would probably be the weekend as they have more cakes to choose from while on weekdays there are only three.
I decided to try the red velvet cup cake and leave the cakes for the weekend when there would be more choices.
The red velvet cup cake was shockingly good, the texture was spot on.
I loved the way it was firm yet moist just like your regular cake but this was eggless!!
The cakes are definitely worth trying because they are unsuspectingly eggless and vegan!
Will definitely be coming back.
Guest
Le.Mon
Points +6
Not quite there yet as a business - Edit
Bought some cookie dough and a cake tub off their website on a Thursday morning during Lockdown 3.0. The website stated:
Read moreWe bake all orders fresh, so placing an order doesn’t mean it will be processed and baked on the same day.
Place your orders no later than Mondays 4PM for guaranteed shipping on Tuesday/Wednesday.
Shipping days are as follows:
Brownies, cookies, tray bakes: Tuesday and Wednesday ONLY
Cookie THO: Tuesday to Friday
Delivery time: 1-3 business days after shipping
As I was placing the order on a Thursday morning, I was expecting my order to be shipped the following Tuesday or Wednesday, and hopefully arrive in time for my birthday which was the following Thursday. But no, it arrived within 24 hours on Friday.
Normally one might think this is excellent service, but when we're talking about baked goods and a special occasion that you have tried to plan for exceptionally, this was rather frustrating. I was left to eat my birthday cake a week in advance and now have no cake on my actual birthday unless I buy more.
The cake itself was okay, pretty tasteless and awfully sweet. It just tasted like sugar and made me think I hadn't been missing much these past 14 months since being diagnosed as coeliac.
Then there's the cookie dough. I wrote to them along with my complaint about the shipping to say I also don’t really get the cookie dough and think you should include some more messaging around this as to why it needs to be refrigerated when it arrived without any packaging to keep it fresh (e.g. ice packs) and asked whether the the refrigeration thing just to do with the quality of baking rather a perishable reason? The explanation I got back was "The cookie dough is safe to be out of the fridge for a certain amount of time (in this case less than or just 24 hours), and it has to be refrigerated once you get it. Then it lasts for at least 6 months. This has been microbiologically tested." Great info, so please include this on your website as I suggested or at least say "thank you for that suggestion, we will add it to our website".
Overall, the response I got to my complaint was poor. It blamed me for not writing a note on my order to say I didn't want the order until the following Thursday instead of acknowledging that their website said they would only ship baked goods on Tuesday and Wednesday but in this case did so on a Thursday which led to the arrival of my order at the wrong time.
Pros: A vegan and gluten free bakery
Cons: Customer Service, Shipping arrangements, Cake fairly tasteless
Guest
PastelOphelia
Points +73
My absolute favourite place for cakes - Edit
A really cute, and fun place with an amazinglselection of vegan cakes. Whenever I'm in London I now always make sure to pop by to pick up a rainbow cake slice (or two) 🌈💕
Read moreGuest
VeganBecks87
Points +1189
Vegan Life Vida Bakery stall - Edit
Last year I was lucky enough to come across the Vida Bakery stall at Vegan Life in London.
Read moreThe cupcakes and cookies were absolutely out of this world and I’ve definitely recommend if you’re ever in London giving them a visit! So many flavours and options to choose from! The cupcakes had such creamy icecream and cookies really soft and tasty!
Guest
Lucifer94
Points +132
Hidden gem - Edit
I’ve been living in shoreditch for a couple of years and only just spotted this bakery (not sure if it is a hidden gem or if I’m just oblivious). Great find, lots of nice treats, cookies looked great but I went for a donut cupcake and got chocolate (so creamy).
Read morePros: All vegan , Hot chocolate was yum, Lots of cakes
Guest
GerryStewart
Points +76
Yay! Rainbow cake! - Edit
My friends and I were on the hunt for vegan doughnuts but sadly the place we went to had run out, we knew Vida was on the same street so all pilled in for cakes! Great range of cupcakes, and cookies and brownies! And glorious rainbow cake!
Read moreAmazing service too, was even given free cake 😍
Banana and caramel cupcake was to die for! 🤤
Pros: CAKE!!!!, Gluten free!!!, Great service!
Guest
Mel.L
Points +69
Absolutely delicious - Edit
This is my go to self love date place whenever I'm looking for a lovely piece of cake and cup of tea. Will definitely be back whenever I'm in London xx
Read moreGuest
marina6891
Points +13
positive experience - Edit
Since finding this place in May of last year, it's been my go-to place for cakes. I've always had a positive experience here and find their cakes to be delicious. Will continue to go here as often as my purse and waistline will permit.
Read morePros: friendly staff, variety of food, lovely tea
Cons: can be busy during rush hour, not much seating, no toilets on site
Guest
PlantbasedMimi
Points +24
Very poor customer service King's Cross - Edit
Waited in vain to be served at their Kings Cross pop up shop. When I let them know that this happened, instead of an apology, they deleted my comment. Very short sighted business strategy clearly relying on one-off customers, rather than trying to build a strong brand. I will not visit again.
Read moreGuest
anm74
Points +135
Kings cross pop up - Edit
Very excited to get cupcakes at the Vida Kings Cross temporary site. They were not great. So so dry. Clearly the original site is much better.
Read moreGuest
MichaelRobinson
Points +2985
Like The Desserts, Miss The Rain - Edit
After a Mooshies burger my rainy night in London concluded with conversation, coffee and cake on Brick Lane. As I'm not a cupcake or icing fan I went with the brownie, my friend had a passion fruit cupcake. The brownie was rich, moist and sweet enough to satisfy my tooth, this is the place to go for your vegan cake fix. Cute interior & friendly staff who didn't chase us out into the rain even though it was past closing.
Read morePros: Vegan cake, Cute interior, Friendly staff
Guest
taffa
Points +293
Great little shop - Edit
A lovely little all vegan shop offering a wide selection of cakes, cookies and coffee. Cute mugs and plates.
Read morePros: So many options
Cons: No decaf coffee :(
Guest
bladymerry
Points +32
🌈 - Edit
The rainbow cake is legendary!
Read moreGuest
Kristen_stanley
Points +254
All I can say is ... YUM! This place is such a gem. - Edit
I am so glad I stumbled across this place in Shoreditch. I was first drawn to the adorably decorated storefront. Then, I noticed that all the items sold here are vegan! The bakery has agorgeous aesthetic and cute interior (so instagram-able). I highly recommend the two items I purchased - the chocolate chip cookie and peanut brownie.
Read moreGuest
mrswaf
Points +63
Great bakery - Edit
Locally owned dream bakery and the pride of ownership shows. Creative and thoughtful to what one might miss as a vegan (hello vegan Nutella frosting!)
Read morePros: All vegan
Cons: No cons
Guest
Smoelfine
Points +663
Chocolate heaven - Edit
Very wonderful little cupcakes. Cozy little place.
Read morePros: Nice staff, Decent prices, Good selection
Guest
AtVegan19
Points +460
Lovely vegan bakery - Edit
All vegan bakery selling cupcakes, cakes by the slice, cookies and ice cream, alongside various drinks. Reasonably priced and SO many options!!! Lovely decoration too and friendly staff.
Read morePros: Lots of options , All vegan
Guest
MoniqueGordon
Points +387
Amazing - Edit
Such a beautiful little vegan cafe with with a nice selection of cakes, cookies and cupcakes. We only tried the strawberry lime coconut as they’re quite large and about £4 a slice, so 2 people shared one.
Read morePros: Tasty, Fully vegan, Gorgeous layout
Guest
sal.zski
Points +1995
So cute - Edit
Simple. Everything looks so good you would want to eat all cupcakes and cakes in there... but what really caught my attention was the rainbow cake and for the price you get a huge slice. Brava
Read moreGuest
Postboxcat
Points +107
Super cute place for coffee and cake - Edit
Stopped by here whilst in Brick Lane for coffee and a cupcake. Was very calm on a week day but I bet it gets busy at weekends! The decor is super cosy. Oat milk cappuccino was really nice, they do soya milk too. Everything is 100% vegan and gluten free - I'm so happy this business exists! Wish them every success
Read morePros: Lovely decor, Great coffee, Tasty cakes
Cons: Expensive, but normal for London
Guest
zkiryu
Points +299
Yummy - Edit
We went to the brick lane market and by accident saw this cute cafe and thought it must be destiny. I’m not gluten free myself but I know how baking gluten free can be a pain in the ass. The rainbow cake was very good
Read moreGuest
Gabor
Points +128
Lovely place - Edit
Lovely bakery, lovely staff and food. Tried the rainbow cake, and I'd recommend it.
Read moreGuest
TamsinRoseC
Points +344
Gluten Free and Delicious - Edit
An amazing bakery on Brick Lane, loads of seating & really good coffee. Try the chai cake and the peanut butter brownie!
Read morePros: Lovely Staff, Vegan - owned, Women - run
Guest
katebelcher5
Points +327
Best in London - please go! - Edit
We went recently and loved it! We had the classic rainbow cake and also chocolate and nutella. An amazing company that sells really delicious food - support them!
Read morePros: Delicious cakes, Lovely decor, All vegan + GF
Guest
Devgan
Points +20
Lovely little place - Edit
Tasty cakes and nice & cosy atmosphere
Read moreGuest
unmond
Points +769
Viva la Vida Bakery - Edit
We stumbled upon their booth at Vegan Nights and were so mesmerised by their incredible cake creations that we could not not buy a slice.
Read moreThe rainbow cake tasted as stunning as it looked. Full marks!
Guest
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