The Cruelty Free Shop

  • Vegan-store Veg Store
  • Vegan
    ( 18 reviews )
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03-94956673
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124 Johnston St, Fitzroy, Victoria

Vegan store with several outlets and an online store. Stocks a wide range of products, including faux meat, vegan cheese, snacks, confectionery, drinks, shoes, handbags, jackets, belts, t-shirts and wallets. Relocated Apr 2017 from 385 Brunswick St. Open Mon-Fri 10:00am-6:30pm, Sat 10:00am-6:00pm, Sun 11:00am-5:00pm.

18 Reviews

First Review by chocoholicPhilosophe

nice store - Edit

I love to be able to shop without having to check the labels! Also, i bought a Brownie from their Café for my flight later that day and after eating it wished that I had bought a lot more!

Pros: shopping without checking labels, brownie

Cons: prices

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ALL Vegan!!! - Edit

The best thing about this shop is EVERYTHING IS VEGAN! One can shop without worries and doesn't have to read the ingredients list maybe?! However, the products here are overpriced as the others comment.

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great choice - Edit

i only come here for stuff i cannot find anywhere else. otherwise it is quite expensive. the staff is so nice and friendly. next time i will try something at their cafe.

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fully vegan shop - Edit

Some products are way over priced for some reason!! That's the only downside in my opinion! Didn't try their cafe food. The girl with the really long brunette hair is so nice btw!!

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Decent range of stock but far too expensive! - Edit

Every time I come in here I am shocked by the price. They have a decent range of stock and I understand that a lot of their stuff is imported so it’s more expensive for them. However, there are other shops in the city that sell the same things but manage to not make it so you have to remortgage your house to buy something from them.
For example, they sell Schmidt’s Deodorant for around $20.20 whereas a local organic shop up the road manages to sell it for $17.95. This is the theme running throughout the shop, everything is a couple of dollars more than other retailers (including independent businesses) in the city. This really adds up if you’re buying a few things! It also adds to the reputation of veganism as being really expensive!
I’m also not a fan of the name “cruelty free” but that’s another story.

Pros: Imported Products , Good Range

Cons: Far too expensive

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Coffee Variable - Edit

I have had a couple of good strong soy lattes here.However,on 2 out of 2 occasions first thing on a Saturday morning(last being 24/11/17 we have ordered 2 strong soy lattes and have been served what could only be described as warmed up soy milk.The color/crème was pale and there was absolutely no smell or taste of coffee.A
s this has happened once too often they were both returned.As a Sydneysider, but someone who has lived in Melbourne and visits regularly,I am perplexed by the' good coffee' reputation Melbourne has when this repeatedly occurs at many inner Melbourne cafes.Mind you ,it is extremely difficult to get a well made strong tasting and smelling coffee in Sydney.Fortunately we do have a couple of places that can locally on the Northern Beaches.This serving weak coffee when specifically asking for and paying extra for additional shots is totally unacceptable.Of all places, a Fitzroy vegan establishment should be able to make an acceptable soy latte.This needs immediate attention,certain staff are clearly incompetent/not being trained properly.The chocolate mudcake is good,the pecan slice the first time was good,however too doughy when sampled again on 17/11/17



Updated from previous review on 2017-12-10

Pros: All vegan, Some desserts are excellent

Cons: Too often poorly made coffee

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Yes, it's expensive but... - Edit

...but it does have a wide range of vegan stuff in the one location which has to be a plus...and they are about to move (12th April 2017) to a new store at 124 Johnston Street, Fitzroy which is supposed to be the world's biggest vegan store !
.

(and our dogs love their vegan dog treats)

Pros: Wide range

Cons: The prices - so high !

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Where Veganism is a luxury - Edit

The Cruelty Free Shop has a wide range of desirable vegan products where most stock is priced at a premium; the same goods can be found at many other locations at much lower and more affordable prices.

Best time to shop:
On clearance days when items nearing their best before date are on sale.

Pros: Vegan, Location, Wide variety

Cons: Over priced

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Expensive (and perhaps questionable) - Edit

Pretty much the only thing I buy from here is the cruelty-free razor blades, as anything else I want I can buy cheaper elsewhere in the neighbourhood. They sell 'humane' mouse traps here (which keep mice alive but trapped, with the risk of them dying a slow death if not released quickly) and when I raised this issue I seemed to be dismissed. I hate to dis a vegan enterprise, but I don't find it makes items more accessible. Perhaps the overheads are too high in the central location.

Pros: Wide range of products, Central location

Cons: Expensive , Sell questionable 'humane' mousetraps

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show me the money - Edit

Good location, terrible prices. Thankfully there are other businesses that want to make ethical eating/living accessible and enticing for the masses.

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Decent selection despite sticker shock - Edit

I stumbled upon this little store. Selection was good for the limited space. They even have Chinese faux meat products for sale. But I'm sure you can find much better deals at Chinese markets. Likewise, some of the other price tags gave me major stick shock. I can only speak to products originated from the US, and all of them cost more than a double here. I guess this store can be great for those who live nearby and need something quick.

Pros: good selection for the tiny space

Cons: pricey

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handy - Edit

A small, bright, and airy shop with a surprisingly diverse range. The selection of vegan cheeses is particularly impressive - from basic pizza melts to artisanal varieties, some of which I'd never even heard of, let alone seen stocked in a store. I also like that they open up boxes of single serve ice-creams like Toffuti Cuties so that you can buy just one to satisfy your cravings. I got choc peanut butter cups and they were awesome! Another product I'd never come across before. I was also happy to see they sell vegan condoms.

Apart from mock items that are also stocked by major supermarkets with big buying power, I found their prices comparable to any other retailer. Service is friendly and laid back. My only quibble is that I came in hoping they would stock some cruelty free make-up in vivid colours, like OCC perhaps. They do stock their own range of mineral make-up but all the colours are drab, "natural" hues...a bug bear of mine when it comes to vegan make-up.

A little update: after a few visits, something that I find a bit unpleasant about shopping here is the sickly sweet smell of the candles they sell. Not appetising at all.

Updated from previous review on 2015-12-17

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Cool Store Filled With Vegan Stuff - Edit

This place has a ton of vegan stuff. The staff are very knowledgeable. Every store should be like this!!!

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Thank you for existing - Edit

All the vegan groceries and fridges. Friendly service and knowledgeable staff. Lovely store both in person and online. Give them your money and get the goodies

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For all your vegan needs - Edit

Welcoming shop where everything is cruelty free! Possibly the biggest range of alternative food, dog food, cosmetics and laundry stock of all the shops in Melbourne. Although some items are more pricey than others, most are reasonable. Given it's location and range, you are bound to find what you need in one trip which is a big drawcard when you may need a particular item for an occasion. You know you will get it (and I reckon you might end up with more than what's on your shopping list). :)

Pros: Biggest range, Friendly , Easy to find what you need

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just awesome! - Edit

I've found the best mascara ever here. Sure it's a bit pricier, but you're supporting a great company. The chocolate truffles are delicious. And owners are lovely.

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Great variety - Edit

Many things in this shop! Makeup, laundry, snacks, clothing apparel, frozen goods, books, DVDs, body products!!!

Cons: Its not cheap but you get what you pay for.

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Not cheap, but an exciting range - Edit

Many of the items available here can be found cheaper elsewhere, but many others cannot be found in any brick-and-mortar shop in Melbourne. It's a small, speciality shop, so the prices are not going to be particularly competitive, but it's worth going in for a browse and treating yourself to something.

They have a huge range of vegan cheeses, including some gourmet ones (Miyoko Schinner's), a big selection of mock meats and ready-meals, handbags and wallets, and cookbooks, among many other things. Also vegan marshmallows. I've never been a huge marshmallow person, but when something is no longer an option for you, suddenly you want it, so I bought some last time I was in. If there's a vegan product that you want that they don't stock, it's worth talking to the staff about it, they might be able to get it in for you.

I'm not in the area often, but when I am, I make sure to go in, and I always buy at least a small something, because I want to ensure that Melbourne's only vegan grocer stays in business.

Pros: Amazing product range - all vegan, Really friendly, helpful staff

Cons: On the expensive side

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