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Smith & Deli

  • Vegan Vegan
    ( 34 reviews )
Contact 03-90424117
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111 Moor St, Fitzroy, Victoria,

From the owners of Smith & Daughters, comes this deli and sandwich shop which is loosely based on a traditional New York-style Jewish deli except that the food is all vegan. Opened Jun 2015. Expect pastries, sandwiches, coffee, bagels, groceries, ready-to-go meals. Serves made-to-order sandwiches and pies until 4pm only. Open Tue-Sat 8:00am-6:00pm.

Category: Vegan, American, Fast food, Take-out, Israeli

Reviews (34)

First Review by sarah m

The Earls of Sandwiches - Edit

Though a little heavy on the mock meat, Smith and Deli are filling a gap and providing much needed tasty deli-style sandwiches to the Vegan masses. The cakes and slices are also in a class of their own, albeit pricey. Expect to spend some serious cash when you clap eyes on the various cakes, slices and pastries you may have longed for since saying farewell to their less than kind counterparts.

On a recent visit, I noticed the distinct lack of shelf and fridge price labels. When it was queried with a staff member, I was told they don't have time as stock changes so frequently. Aside from a couple of new cheeses, I don't believe much as changed since they first opened their doors. It is disappointing that this extremely popular establishment cannot make the effort with something so simple.

Updated from previous review on 2015-10-04

Pros: Generally high quality food

Cons: Too many mock meat options, Lack of shelf labelling


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Moor - Edit

Shelf labels (prices) would be handy and would generate more sales (unless the prices are a joke).
Generally decent quality food, Smith and Deli offer something that other Vegan establishments appear to have forgotten... sandwiches.
There is however an unfortunate lack of options (about 2 sandwiches) for those who do not (for whatever reason) desire imitation flesh. Hopefully this will change in time if the demand is there.

Pros: Decent bread

Cons: Pricey food/lack of prices on shop items, No seating, Over-faux


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Best chocolate brownie EVER! - Edit

Popped in here to see what all the fuss is about and were definitely not disappointed! We purchased a few non-perishable items to take back to QLD and a chocolate brownie which was better than any brownie I have ever eaten (vegan or not)!.
Would very much recommend this place, if we lived in Melbourne, we would definitely be regulars here ?


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Popular vegan deli - Edit

Smith and Deli was busy today and after having my doughnut and fruit mince pie I can see why! They were very tasty! The only thing that would make me a less frequent visitor is that it's takeaway only... I'd like the option of eating in, but I guess there'd not enough space and I have the option of eating in at Smith and Daughters...


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small but perfectly formed - Edit

Can be quite busy, but they've excellently recreated a New York style grab and go sandwich bar. Staff are friendly and the atmosphere good. They have a small but diverse selection of groceries including some hard to find items like the non-dairy Ben and Jerry's!

Pros: good food, hard to find groceries, lots of choice

Cons: can get very crowded, nowhere to sit


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My mouth still craves! - Edit

What a sandwich! BLT with avocado. My plan was to eat half then and half when I got back to where I was staying. The half sandwich had other plans. It sang to my mouth at every traffic light. Soon it was reunited

Such is the overpowering deliciousness of Smith and Deli.


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The best - Edit

Heaps of options, all good so far. They also have a heap of vegan groceries I haven't been able to find anywhere else. Get the So Delicious Cashew Ice Cream! There's nowhere to sit, most people turn left and go up to the park to eat.

Pros: atmosphere , food , heaps of options

Cons: bit of a wait sonetimes, prices can be a bit high (but worth it)


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Delicious! - Edit

Best vegan sandwich I have had with vegan cheese and mock meat! Wished I lived in Melbourne so I could try all of their sandwiches and baked good! It was busy when I went but the service was great and we didn't have to wait too long for the food.

Pros: Great mock meat, friendly staff


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Greatest vegan breakfast in the world! - Edit

This place in incredible! Vegan croissants made on-site, so many pastries and great products to buy. I love the Croissant of Eastwick (ham and cheese), the Bacon and Egg pastry roll and they sello big vego choc hazelnut bars which is the greatest vegan chocolate bar in the world, made in Germany!

Updated from previous review on 2016-05-07

Pros: So much amazing all vegan food! , Good stuck of products too

Cons: Be quick to get the Egg McMartinez! Sells out, Line can be long at peak times


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Great Place - Edit

Have been here several times since it opened.The sandwiches are generally tasty and filling,although the amount of filling can vary.It is our favourite Melbourne lunch place,despite the very lengthy waits.The cinnamon donuts are excellent.The staff are friendly and efficient.There could be more gluten free options.

Pros: All vegan, Tasty European fare, Friendly staff

Cons: Long waits, Not enough gf options


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awesome - Edit

Smith and Deli is all of my dreams come true. Imagine freshly baked croissants, subs which are out of this world and creative desserts which are changing by the hour!

Pros: Variety, 100% Vegan, DELICOUS


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Vegan Heaven - Edit

The whole trip to Melbourne worth it just for this place! Incredible sandwiches, perfectly constructed desserts - I can't even describe the magical texture of the opera cake. Great range of vegan pantry items with large refrigerated section. 10/10 would recommend

Pros: Magic opera cake - mouth doesn't understand this h, so many sandwiches , all the groceries

Cons: only in Melbourne- please franchise


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