Smith & Deli

  • Vegan Vegan
    ( 48 reviews )
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03-90424117
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111 Moor St, Fitzroy, Victoria

From the owners of Smith & Daughters, comes this deli and sandwich shop which is loosely based on a traditional New York-style Jewish deli except that the food is all vegan. Opened Jun 2015. Expect pastries, sandwiches, coffee, bagels, groceries, ready-to-go meals. Serves made-to-order sandwiches and pies until 4pm only. Open Tue-Sat 8:00am-6:00pm.

Categories: Vegan, American, Fast food, Take-out, Israeli

48 Reviews

First Review by sarah m

best vegan deli ever! - Edit

If your looking for an amazing deli then you are in luck!
This is the best vegan deli ever! Amazing choice of sandwiches, amazing staff and great food shop!
A must visit if you live or visit Melbourne xxx

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Nice food, sadly no seating, a little expensive - Edit

I've been here a few times and purchased cheeses, pastries, sandwiches, etc.

My favourite was the pastrami sandwich, my least favourite was a cinnamon donut which was pretty basic and overpriced.

I have to drive a long way to get there and I absolutely hate that there are no tables and chairs. If you go there to buy lunch you have to take it and eat it in your car or in the park. At the park the bins were overflowing with S&D packaging.

Everything is quite expensive and while some of the menu items are worth it because they're amazing, some of it is pretty ordinary and the prices aren't justified.

I do really like the sandwiches but, considering everything is pretty overpriced and I have to go into the streets to eat it like a pigeon, it's definitely not my favourite place to go. It's one of those places I just stop by if I'm nearby.

Pros: Sandwiches are pretty nice, Variety of unique foods, Staff are nice

Cons: No tables and chairs, A bit expensive, Long queues

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Vegan heaven!! - Edit

Was so aweosme to have a fully vegan deli with so many amazing choices and you don't have to worry about if it's vegan or not.. as it all is πŸ˜‹ I got the parrmegedon and it was life changingly good!! They also had fridges stocked of vegan products which was so cool. Defiantely worth a visit ☺️

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Good quality food - Edit

Excellent range of products, and the menu was so huge is was hard to know what to choose!!

The wait for my sandwich was a little long, and because someone else had my name they mixed up the orders and she almost left with mine. Nonetheless, the sandwich was delicious.

Pros: Great sandwiches, large range of products

Cons: Long wait, service was a little unorganised

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Amazing - Edit

Delicious food. I highly recommend the bakery pastries and the parmageddon sandwich

Pros: everything

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Incredible - Edit

As a vegan from Cairns where dining options are very limited, I was in complete heaven! My sister and I had a sandwich each and tried a scroll and donut. Delicious!!

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Sweet baby Jesus - Edit

I'm slowly but surely trying to eat my way through the entire menu. Everything I've eaten so far has been awesome. Thank god I don't live too close to this place or I would be eternally poor.

Pros: Literally everything

Cons: None

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So epic! - Edit

Smith & Deli is without a doubt one of my favourite vegan places in the world! Their sandwiches are amazing and I love everything they're selling in the store but the best thing about it is the service. I have a very weird allergy and rather than the usual weird looks and eye rolling the people working at S&D were more than happy to check the ingredients of every single component of the multiple sandwiches I wanted to order and make helpful switches when I was allergic to something. They made me feel like a regular customer rather than a nuisance and I really appreciated it.

My favourite sandwiches from the menu were the Free Willy 2, the Eggs-Orcist, and the Nobody Calls Me Chicken Salad and I would have ordered the Egg McMartinez over and over again if I'd made it there early enough in the day!

I'd also recommend picking up some Seed & Bean Sicilian Hazelnut chocolate and some peanut butter filled pretzels whilst you're there!

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Treat yo-self - Edit

This place is neatly located and super accessible making it perfect for a lunch pit stop (especially those at ACU) if this was a cafe with chairs I don't think I'd ever leave. The food is standard and makes you feel like you never have to miss out on anything being vegan!

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The Wiggum - Edit

Oh my God get the wiggum! It's the best sandwich I've ever eaten in my life. The coffee is perfect and the chocolate and boysenberry croissants they had were divine.

This isn't an eat in kind of place so expect to just grab your food and go. There are lots of other treats to take away as well so have a look at the groceries section. You'll find some treats there for sure.

Pros: Tons of options, incredibly friendly staff, delicious food

Cons: Gets crazy busy, sells out of the egg McMartinez fast (so be quick)

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I can confirm vegan heaven exists - Edit

I am in love with this place. I honestly wish I could eat here every day.

Freshly made sandwiches, cakes and pastries, inventive flavours and combinations, gorgeous pies and regular specials (that sell out fast!). Delicious hot chocolate (I tried the hazelnut special - it was like a liquid fererro rocher topped with vegan marshmallows!).

The groceries on offer are pretty extensive too; harder to find vegan goodies such as black salt, soy cream and condensed milk, loads of vegan meats, ice creams and cheeses, and of course chocolate (all of which I found to be significantly cheaper than the cruelty free shop - e.g. 150g Vego bars are $7.50 at S&D, but $8.40 at the CFS). Deli and vegan Grocer? Best concept ever.

The service is also super friendly. Vegan vibes all round!

Pros: vegan deli heaven , vegan grocery heaven

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VEGAN HEAVEN - Edit

The people who have rated Smith & Deli less than 5 stars are honestly bonkers. This places is everything you could wish for, the biggest selection of deli style made to order sandwiches! The menu is honestly massive and they have daily specials also. Everything down to the type of bread they use is tasty and fresh and heaven! I highly reccomend the Maury Ballstein, its a take on a meat ball sub and the pesto is so so good. The cakes are out of this world too, especially their hand pies. And the selection of stock they sell is awesme too. I LOVE THIS PLACE!

Pros: EVERYTHING

Cons: Usually a que out the door! It is that good!

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Smith and Deli is making me poor - Edit

I wish this were a joke but I am OBSESSED with smith and deli. Almost everything I have ever bought from here is amazing. The menu changes frequently, customer service is great and most importantly the food is to die for. This is the place to take meat eaters if you want to convince them that vegan food kicks ass.
Also the prices for vegan groceries are much cheaper than other similar places.

Pros: Everything is freaking delicious

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amazing vegan food - Edit

This was an amazing experience in such a quaint little shop full of amazing products. There menu is great and there food is delicious. I would definitely go there every day if i lived in the area πŸ˜‚πŸ˜‚

Pros: Full Vegan with heaps of variety

Cons: if i had to pick one maybe a whole food dessert op

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The Earls of Sandwiches - Edit

Though a little heavy on the mock meat, Smith and Deli are filling a gap and providing much needed tasty deli-style sandwiches to the Vegan masses. The cakes and slices are also in a class of their own, albeit pricey. Expect to spend some serious cash when you clap eyes on the various cakes, slices and pastries you may have longed for since saying farewell to their less than kind counterparts.

On a recent visit, I noticed the distinct lack of shelf and fridge price labels. When it was queried with a staff member, I was told they don't have time as stock changes so frequently. Aside from a couple of new cheeses, I don't believe much as changed since they first opened their doors. It is disappointing that this extremely popular establishment cannot make the effort with something so simple.

Updated from previous review on 2015-10-04

Pros: Generally high quality food

Cons: Too many mock meat options, Lack of shelf labelling

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Moor - Edit

Shelf labels (prices) would be handy and would generate more sales (unless the prices are a joke).
Generally decent quality food, Smith and Deli offer something that other Vegan establishments appear to have forgotten... sandwiches.
There is however an unfortunate lack of options (about 2 sandwiches) for those who do not (for whatever reason) desire imitation flesh. Hopefully this will change in time if the demand is there.

Pros: Decent bread

Cons: Pricey food/lack of prices on shop items, No seating, Over-faux

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heaven - Edit

Awesome food, and vegan products, like snacks, chocolate, different types of "cheese" and dressings and more. must go.

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Best chocolate brownie EVER! - Edit

Popped in here to see what all the fuss is about and were definitely not disappointed! We purchased a few non-perishable items to take back to QLD and a chocolate brownie which was better than any brownie I have ever eaten (vegan or not)!.
Would very much recommend this place, if we lived in Melbourne, we would definitely be regulars here ?

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Popular vegan deli - Edit

Smith and Deli was busy today and after having my doughnut and fruit mince pie I can see why! They were very tasty! The only thing that would make me a less frequent visitor is that it's takeaway only... I'd like the option of eating in, but I guess there'd not enough space and I have the option of eating in at Smith and Daughters...

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small but perfectly formed - Edit

Can be quite busy, but they've excellently recreated a New York style grab and go sandwich bar. Staff are friendly and the atmosphere good. They have a small but diverse selection of groceries including some hard to find items like the non-dairy Ben and Jerry's!

Pros: good food, hard to find groceries, lots of choice

Cons: can get very crowded, nowhere to sit

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My mouth still craves! - Edit

What a sandwich! BLT with avocado. My plan was to eat half then and half when I got back to where I was staying. The half sandwich had other plans. It sang to my mouth at every traffic light. Soon it was reunited

Such is the overpowering deliciousness of Smith and Deli.

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Best deli ever - Edit

Come here regularly, and the food never dissapoints

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The best - Edit

Heaps of options, all good so far. They also have a heap of vegan groceries I haven't been able to find anywhere else. Get the So Delicious Cashew Ice Cream! There's nowhere to sit, most people turn left and go up to the park to eat.

Pros: atmosphere , food , heaps of options

Cons: bit of a wait sonetimes, prices can be a bit high (but worth it)

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Everything Vegan Everything Delicious - Edit

Tasty vegan deli. Lots of options for rolls, sandwiches and more. They do good coffee too. Go just go!!!!

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Delicious! - Edit

Best vegan sandwich I have had with vegan cheese and mock meat! Wished I lived in Melbourne so I could try all of their sandwiches and baked good! It was busy when I went but the service was great and we didn't have to wait too long for the food.

Pros: Great mock meat, friendly staff

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The best Vegan breaky to date! - Edit

Egg and bacon muffin...

Soy Chai Latte!

What more could you want!!!!

Pros: all vegan, no body dies today!, cool hip outfit, mega friendly staff??

Cons: nil, none, unknown

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Greatest vegan breakfast in the world! - Edit

This place in incredible! Vegan croissants made on-site, so many pastries and great products to buy. I love the Croissant of Eastwick (ham and cheese), the Bacon and Egg pastry roll and they sello big vego choc hazelnut bars which is the greatest vegan chocolate bar in the world, made in Germany!

Updated from previous review on 2016-05-07

Pros: So much amazing all vegan food! , Good stuck of products too

Cons: Be quick to get the Egg McMartinez! Sells out, Line can be long at peak times

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