Vegan chocolate and confection company. Range is soy-free amd gluten-free; includes chocolate truffles, peanut butter cups, sponge candy, gummy bears, jelly beans, and others. Open Mon-Sun 11:00am-5:00pm.


Venue map for Pure Lovin' Chocolate
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41 Reviews

First Review by PureVeganLove

Merivel

Points +44

Vegan
02 Oct 2025

Limited hours but worth it!

We had to try 3 separate times to get here during business hours as they are quite limited, but OMG their chocolates are SO delicious! We really enjoyed the Maple Truffle, the Earl Grey Truffle and the chocolate covered oranges and candied ginger. It was all so good that we might actually order some internationally soon! Can't wait!

Pros: stellar chocolate, lots of flavors

Cons: limited hours

bEzz

Points +2124

Vegan
20 Sep 2025

Excellent Variety!

We were blown away by the sheer number of different truffle flavors. A bit pricey, but absolutely worth it. They have vegan soft serve, too!

Madorin

Points +66

Vegan
30 Aug 2025

Great variety and super tasty chocolate

We've ordered a box of 16 different chocolates of our choice.
They have a lot of different things to choose from so that there's something for every taste.
The lady selling them was super sweet and provided great customer service.
If we ever go back to Victoria I'll gladly come here again.

wiseharts

Points +3195

Vegan
28 Jul 2025

Need one (or more) of each…

So many tasty options! We got a box of pecan caramel cups and of my, yummy…drippy… so good. Also a dark chocolate strawberry bar and chocolate maple cremes that we’re waiting to try. We took a hot chili truffle and salted caramel to go and scarfed them down on the way out the door. Fun little shop.

CLRtraveller

Points +10315

Vegan
04 Apr 2025

Excellent truffles and soft-serve ice cream cones

Tasty vanilla soft-serve ice cream in a delicious, house-made, waffle cone. Sundaes available in waffle cups. Rather pricey, but a real treat. The truffles are all wonderful. Many other sweet things available.

Updated from previous review on 2025-04-04

swedash

Points +1946

Vegan
20 Nov 2024

Forever repeat!

I’ll go back here whenever we go to Victoria!
Amazing chocolates that are cruelty free, great variety of options, and service was great! They even ship across the continent!

Pros: Variety , Service, Taste

AfterSeeingOkjaTwice

Points +551

Vegan
08 Nov 2024

Loved it

Revisited this place multiple times during my short trip- so much to choose from. Their hot chocolate was particularly lovely, with some whipped cream on top. Vegan chocolate shop- a dream.

Pros: Friendly staff

iheardshesgreat

Points +74

Vegan
22 Aug 2024

So good!

We got three boxes of chocolates (maple cremes, peppermint creams, and salted caramels) and a few chocolate seals. Had we not just eaten, we would have tried the seasonal ice cream as well. Unfortunately, we ate through our chocolates while sight seeing and didn’t have enough time to restock bc they were closed when we arrived back. Loved the peppermint creams!

Pros: Peppermint creams, Salted caramels, Chocolate seals

richtea

Points +89

Vegan
14 Aug 2024

So good

Sundaes and dipped cones with loads of toppings, and all vegan! So great to have loads of choice to create a delicious treat.

Pros: Just a great treat!, Choice of toppings and sauces, Portion size

sierramarlee

Points +178

Vegan
14 Apr 2024

Vegan dipped cone???

Felt like a kid again. They have GF waffle cones too! Def stop by for a treat!!!

Aniseed

Points +5323

Vegan
12 Dec 2023

Fantastic Vegan Chocolate Shop

Vegan chocolate with ethical sourcing. They are so beautiful and delicious! Lovely shop with great service

Updated from previous review on 2023-12-12

mysticsonic

Points +890

Vegan
28 Oct 2023

The ONLY chocolate

Incredible selection of specialty Chocolates. I have tried many of their items, and have enjoyed them all.
They offer really nice gift boxes of their Chocolates, which makes giving presents a breeze.

SassieKay

Points +58

Vegan
11 Oct 2023

So good!

Cute shop with delicious vegan chocolate!

Pros: Chocolate, Cute shop, Delicious

Haylsgo

Points +193

Mostly Veg
22 May 2023

Amazing chocolate!!

I love their chocolate! Recently had their soft serve sundae and it was life changing.

Cons: Price

Alannapurdy

Points +276

Vegan
19 Sep 2022

Delicious chocolate!

Incredible specialty chocolate in the heart of Victoria! I recommend the truffles, candied ginger, and mylk chocolate bars! The soft serve icecream was delicious as well

Cons: Higher prices

CarlaArkless

Points +71

Vegan
04 Aug 2022

Delicious soft serve ice cream

Very yummy ice cream with optional sauces and toppings

skazzers

Points +84

Vegan
06 Jul 2022

Great

Very easy to spend way too much money here because it’s all so good!!! ❤️😂

pennypower

Points +1586

Vegan
05 Jul 2022

OMG vegan chocolate

Local, women owned business. I have been severely lacking food chocolate since being vegan. Everything here was sooo good! I picked out a bunch and we ate them all right away. They also have vegan soft serve but we were so full after filling our bellies with chocolate. I think my favorite was the coconut caramel.

Pros: Delicious vegan chocolate, Soft serve, Local, women-owned business

lucuma

Points +1224

Vegan
23 Mar 2022

High quality vegan chocolate

This cosy store at Fan Tan Alley in Chinatown, serves quality vegan chocolates by singles, bars, a selection of boxed sets and seasonal designs (we visited around Easter).

These were the first 100% vegan boxed chocolates I have ever found and the quality was exceptional. Favorites included the caramels and all cream filled versions.

Prices are on the higher side but definitely comparable to other quality chocolate stores.

Pros: 100% vegan, Quality, hard to find, vegan filled chocolates, Offers Canada delivery and local pickup

jessek

Points +1875

Vegan
04 Jan 2022

The best vegan chocolates

They have such a good variety of fancy chocolates and they’re all delicious. The peanut brittle is also excellent.

FrancheskadelPilar

Points +639

Vegetarian
09 Aug 2021

Tasty chocolates & cute shop

Lots of different types of chocolates, from dark to white chocolate bars, truffles, creme filled chocolates, caramels, peanut butter cups, you name it! The store is 100% vegan and uses organic ingredients. If you love chocolate you must drop by!

Pros: Gluten free, Preservative free, Organic ingredients

Cons: Nuts (if allergic)

Pamr

Points +248

Vegetarian
10 Oct 2020

Awesome chocolate!

What a great find here in Victoria! Vegan, local chocolate. They are also available in some local shops and well worth the trip to either the store itself or one of the other suppliers.

Pros: all vegan, very delicious!, local

LoriR

Points +1480

Vegan
22 Aug 2020

The Best Vegan Chocolates in Town

It is so nice to have the decadent chocolate with filling in it. Nice boxed chocolates.

My favorite is the vanilla cream which is oh so good but all are nice.

Pros: Boxed sets and singles, Lots of options, Ice cream bars too

SilverTalbot

Points +162

Vegan
15 Jul 2020

The best chocolates, maybe ever.

Treat yourself and stop by this adorable chocolate shop for some mouth watering goodies. Love.

Deannnnna.

Points +152

Vegan
26 Jun 2019

Yummy peanut butter cups!

Peanut butter cups and almond pecan cups were delicious! I like sweeter chocolate and told the lady that and she recommended these. Glad I got them! A little pricey, for 4 small chocolates it came to about $10. Was definitely a once in a blue moon treat.

Pros: All vegan, Friendly/helpful customer service , Delicious

Cons: Expensive

Cybl

Points +27

Vegan
15 May 2019

All Vegan chocolate shop!

All vegan chocolate shop! Amazing hand made chocolates and even ice creams. Staff are great, helpful with questions about allergies. Great gifts and so many yummy options!

Hgirlrice

Points +580

Vegan
14 Aug 2018

Excellent!!!

I don’t eat chocolate but here’s my sisters review of this place. All of the chocolates that I tried were amazing! One of the things I missed most from before I was vegan was chocolate caramels and that had 3 different versions! I am definitely happy with my purchase and will be back the next time I’m in Victoria!

Pros: All vegan, Huge variety




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