Fast food

Vegan cafe offering sandwiches, soup, salad, sweets, breakfast. Staff speak English. At 東京都港区南青山5-5-21. Affiliated with Eightablish vegan bakery. CLOSED MAY 2016 - REOPENED AS PURE DELI AND STORE JUNE 2016.

Venue map for Pure Cafe
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46 Reviews

First Review by Baza


Points +80

16 Apr 2016

great breakfast spot

Was having troubles finding breakfast in Tokyo but this cute little Cafe with window seats saved us for at least 1 morning. They even had snacks for sale which were life savers for the next day of adventuring.

Pros: to go snacks avail, desserts, easy to get to

Cons: price, small portions



Points +42

09 Apr 2016

Very tasty

Good vegan food in Harajuku, expensive due to its location and the portion was a little bit small (I'm not a very big eater either!). But the food is very tasty, they do a really good home made soy lassi!

Pros: great location, soy lassi , all food can be take away

Cons: a touch pricey, not many seats


Points +120

19 Jan 2016

great snacks

Great spot to grad a bunch of take away snacks for a long day of exploring Tokyo.

Pros: healthy

Cons: expensive


Points +225

17 Jan 2016

Well worth the trip!

This cafe is located in Omotesando/Harajuku, one of my favourit places in the whole world with its vibrant dynamic culutre life, you´ll find design shops next to graffiti shops.

The cafe has a lot of diffenret options and since I´m not a fan of salads myself I can recommend their sandwiches. Their smoothies and deserts are also great! This is a place I can highly recommend, the staff is super friendly and the place is super cozy, however, even though the food is great I´m missing that extra "wow" factor to it (the food) to give it a five star rating.

Pros: Great options, Great staff, Great deserts

Cons: a tiny bit too pricey, missing that "wow" factor on the food

Taipei Taurus

Points +20

15 Jan 2016

Its a good restaurant that can be improved...:)

I dinned there with my wife two nights ago and it was a good experience. We were very hungry and the portions weren't small. The soup was good, the salad regular, the enchilada was good, it had avocado, my wife liked the tempeh burger ans loved the pudding fruit cake, but I didn't like the cheesecake, it was just a regular lemon and walnut taste. The deli isn't special, it's just regular beens, salad, boiled or fried vegetables but it is healthy. The drinks were overpriced indeed. Our only observations were that it was too cold inside, that the prices were too high for regular food and that you have to go order and pick up your food at the counter.

Pros: English and friendly speaking staff, good burger, great pudding cake, relaxing atmosphere

Cons: a little too expensive, a little too cold inside, the iterms for sale - small and pricey


Points +1123

15 Jan 2016

Stylish place

I love the location and the ambiance of this place which fits to the neighborhood quite well.

Good place for a rest while in Omotesando area.

Pros: Location, Atmosphere


Points +1663

08 Jan 2016

Too successful?

Based on the many happy reviews on this website we went to the Pure Cafe in Ometesando, Tokyo. It seems like this cafe is suffering from its own succes! During lunch it was so busy that people had to stand in line just to wait for a table to become available. The chef was working very hard to deliver all the orders, but the waiting time wasn't too bad.

I think the chef read the complaints about small portions on Happy Cow, because our lunches were huge and looked different from the photos on Happy Cow! We even had trouble finishing it all. The quality of the ingredients was top notch. The preparation, seasoning and presentation was also spot on. Prices are high, but considering the quality of the product it's worth it.

Although the Pure Cafe is a good restaurant, I still prefer the "Brown Rice Cafe" a few blocks away in the same neighbourhood (even higher quality, easier to get a table, even more relaxed atmosphere).

Pros: good quality food, easy to find, nice atmosphere

Cons: high prices, can be very busy (wait for a table)


Points +817

09 Dec 2015

One of my favorites in Tokyo!

This is the cutest, nicest most wonderful place. First time I went I asked if it really was vegan because it seemed too good to be true! When i went for breakfast I had the banana bread with tofu cream, and the banana bread is so yummy! My friend got the home made granola which also was very nice! For lunch I tried the tempeh sandwich and OH MY, it's the best sandwich I've every had, absolutely incredible. My friend liked her cheesecake and their muffins are also really nice!!!

Pros: Yummy yummy yummy, Reasonable prices, Great place

Cons: Time limited menu which can be hard


Points +207

11 Nov 2015

Tasty food

Fresh and tasty, easy to find!


Points +160

09 Nov 2015

Breakfast sets

We have had breakfast here before and enjoyed it so we went back. Staff are friendly, place has a great atmosphere- only detracted from by the rather odd EDM music that was playing at 9am! Last time we came here it didn't have that kind of music so maybe it was just a one-off. Portions aren't big by any means but the price is only around 650¥ for a set so it's very reasonable. We just bought a couple of homemade cakes afterwards.

My set consisted of toast with a choice of either tofu cheese, peanut butter or tofu cream, with a drink and a side salad. My boyfriends set consisted of a small bowl of homemade granola (it had whole pecans and chopped dates/fresh banana in it) with rice milk and a drink.

They have 6 breakfast set options and loads of dinner options so I'm looking forward to going back.

Pros: Price, Staff and general atmosphere, Variety

Cons: Music was too pumped for the AM!


Points +81

03 Nov 2015

so great

This is the first vegan place we have found that is open for breakfast in Tokyo!!!!!!!! Very reasonably priced and fresh and good! Highly recommend. Only had the breakfast but will defiantly go back for lunch and dinner

Pros: nice space and area, good prices, breakfast

Cons: none


Points +19

22 Oct 2015


Nice and cosy little restaurant with good food and helpful staff. We had an amazing dinner and have no complains at all. It's sort of a tapas place, you order a few dishes and share. We ate the brushetta and rainbow salad (so good!), wraps, fried tofu and fries. We will come again before our weak here in Tokyo has come to an end!


Points +583

13 Sep 2015

Cute café in a great area

We had delicious sandwiches, soup, mini cake, and salad for our Lunch Set in Pure Café. We were both full, so the portions are definitely not small, but just right. The café was clean, and the service was friendly; they spoke English too. As someone suggested here, only 1 minute from the Omotesando station! Take exit B3, and turn immediately left - it's in Aveno building! Easy! The best part was looking out the window at all the dressed up Omotesando walkers as we were enjoying our lunch. It's an affluent and stylish area of Japan, and it's a whole sightseeing experience in itself. Great for a date :) Will be back to Pure Café - their dinner looked different, had burgers, so want to try that too.
Updated from previous review on Sunday September 13, 2015

Pros: 1 minute from station, good service, cool vibe

sarah m

Points +185

04 Sep 2015


We had a delicious lunch set which consisted of a tandoori tofu sandwich, a soup, a salad and a small piece of banana bread - delicious! Will definitely visit again to try the other things on the menu. Nice and relaxed vibe with friendly staff.

Pros: easy to find, yum

Cons: not cheap but worth it


Points +185

04 Aug 2015

A lovely Tokyo vegan standby

This is one of the few places I know of in Tokyo where you can get vegan breakfast.. I'm talking muffins, scones, smoothies, soy yogurt with muesli, tofu spread or peanut butter on toast, etc and it opens early enough in the day to eat there for breakfast. It's also a fantastic spot for a top notch lunch or light dinner (think salads, sandwiches and soups) - I like sitting by the window and people watching! It's also in a great location for those planning on exploring Omotesando street! Downsides are that portions are a little on the smaller side and the desserts and drinks are especially pricey. The location, ambience, good hours, and high quality food still warrant giving this place 4 stars :)

Pros: good location, very close to station , chic, laid-back vibe , great hours

Cons: small portions, a bit pricey


Points +16

02 Aug 2015

great food

The food was great! The restaurant was clean! And the staff was very friendly and spoke great english!


Points +42

Mostly Veg
01 Aug 2015

one of the two best vegan places in Japan

the reviews already cover how great this place is.
ive been coming here for years for dinner-
favorites are the deli plate, the vegan burger, tempeh, and enchiladas.

If you are looking for volume, you'll need to order more than one thing- forgivable considering the quality of food and the expensive location they are at.

Pros: Its basically all pro


Points +70

11 Jul 2015

Amazing food and super friendly staff!

Two words: Go. There. :D


Points +307

01 Jul 2015

Pure Indeed

This classy cafe inside Aveda is dynamic and vibrational. I love places that serve pure foods opposed to fake, fried and processed proteins. Grain salads, smoothies, homemade granola, vege enchiladas, vegan, natural breads and much more are all at your disposal. The menus are English, the music is comforting and the staff also speak English. We went during lunch hour when the meals are served in sets such as the masterful Tempeh Sandwich and the scanty Salad Set. Everything was divine and fulfilling except the salad. The vibe is more sophisticated than nomadic and most of the customers were dressed very fashionably on this day. Next time I will arrive in proper style!

Pros: Alkaline foods, Cozy environment

Cons: Lunch can only be ordered in sets , Many items are overpriced such as the $6 Lemonade


Points +13703

22 Jun 2015

Great vegan breakfast/lunch spot

I was exhausted after my arrival in Tokyo and need to find a place to have breakfast at 1pm on a Sunday. I clumsily negotiated the subways do eventually made it there. I ordered a green hummus sandwich and the muffin with tofu cream - plus two organic fair trade coffees with soy milk. The sandwich was a fairly ordinary salad sandwich. The berry and pumpkin seed muffin was nothing exceptional either (and the cream was a bit thick), but in all it was good enough for me to think I'd like to come here regularly while I'm in Tokyo. It's nice to know everything's vegan and the service is really friendly. I'm plus I could use my foreign money card which was convenient. As for the coffee...I'll keep looking.

Pros: Vegan breakfast that's not fried, Friendly staff, Organic and fairtrade foods

Cons: Coffee is not great


Points +568

20 May 2015

pure cafe

Attached to Aveda salon this place was super easy to find

Very fresh westernised style cafe
We got the sandwich sets which were ridiculously good

Please note if looking for caffeine, a lot of the drinks were caffeine free.

A lot of great takeaway items and vegan packaged food

Mid price for lunch

Pros: location

Cons: super busy


Points +163

18 May 2015


Pure Cafe is out of this world good. The staff are super friendly and helpful, and the food blew my mind. Those muffins. So goddamn it.
They sell vegan bread items also, which I bought all of when I was there, and were dangerously good.


Points +314

11 Mar 2015

Delicious little place...

Another great place in the Omote-Sando area is Pure Cafe, in the Aveda store. This is more casual than Brown Rice and is a great place to grab lunch. I usually get the sandwich set, which includes soup of the day, salad (lovely dressing), whichever sandwich you chose, and a small piece of cake. The sandwiches are delicious, and, after avoiding Japanese bread & cakes (I read somewhere that they are made with lard) it's a great treat to have some "safe" bread! I've also been for dinner and had veggie enchilladas and a tempeh burger, both of which were fabulous! I'd read in previous reviews that this place was expensive and the portions were small, but that has not been my experience. I'm always full when I eat here, and I would say the price is average. My only problem is that I am tempted into the Aveda store, where I can spend a lot of money! Take metro (Chiyoda or Ginza lines) to Omote-sando station. Exit at B3, turn immediately left when you come out of station, down a small side street, walk for about 1 minute and you'll see Aveda is right in front of you.

Pros: Excellent food, Great vibe, Inexpensive


Points +15

Mostly Veg
28 Jan 2015

Most tasty vegan food in Tokyo

Im a very big fan of the Tempeh Katsuretsu (Deep Fried Tempeh) plate and the Avocado Enchiladas Plate. Each one of these alone does not fill me up so I always get both. Costs about 2400yen together. I am not a big fan of the white sauce they put on the Enchiladas so I always get it without the white sauce.

I usually get the above. However, once in a while, I go for their "deli plate" which comes with 3 dishes you can choose from approximately 6 offerings. You can see it right in front of you. So if you see 3 that look real appealing, you might want to consider that.

Also, their Tempeh burger is killer.

They sell books by the way with all their recipes (in Japanese).

Pros: Best Vegan food I know of in Japan, Like the location

Cons: pricy for the amount but still worth it., I sometimes wished they had waitresses


Points +84

08 Nov 2014

Pure Cafe... purely oishii!

Pure Cafe is a favourite for me in Tokyo. We've been many times and it never disappoints. Friendly staff, fresh, delicious, healthy vegan food. More Westernized than Japanese style food. Breakfast options include tofu spread or peanut butter on toast, or amazing granola. Lunch options include sets with a drink, soup, rice and a main. Dinner at Pure is the best as there are a few 'deli' choices, or a burger or enchiladas or the vegeholic with tahini sauce which is my personal favourite.
Only a few minutes walk from Omotesando train station, exit B3. A great long walk from Harajuku station (20-25 minutes).
A must for vegans travelling Tokyo!

Pros: Excellent food, Friendly staff, Non-smoking


Points +1848

05 Nov 2014

A pure must in Tokyo

We went to Pure Cafè three times and we tried many things: from burgers to soups! Everything was delicious and healthy. It was good to taste something different from what we're used to eat in Italy. It's not an "à la carte" place, there are some "combinations", that include a soup and water.
They make breakfast and they also sell some goods (such as soy/rice milk, cookies, sauces...)
Nice atmosphere, quiet and friendly.

Pros: Quick service, Position, Staff can speak english


Points +113

18 Oct 2014

Tasty Muffins

We were there two or three times during our Japan stay.
I especially loved their muffins and the chai latte.
Nice comfy atmosphere.

Pros: tasty muffins and tea, english menu, atmosphere

Cons: no wifi

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