New Frontier was acquired by Whole Foods Market in 2014. Open Mon-Sat 8:00am-9:00pm, Sun 8:00am-8:00pm.
New Frontier was acquired by Whole Foods Market in 2014. Open Mon-Sat 8:00am-9:00pm, Sun 8:00am-8:00pm.
Reviews (11)
First Review by earth_sista
Contributions +92
Thank you for existing, Whole Foods - Edit
I thought Sedona, being the land of vortexes and crystals, would have a plethora of veg dining options but I turned out to be mistaken. Enter the Whole Foods Market, which I believe took over a storefront called Natural Frontiers a few years ago.
As noted in other reviews, Whole Foods does not have the best deli and salad bar selections, certainly nothing like what I am used to seeing at my local WFM. However, they do have an acceptable number of veg offerings and my kids enjoyed roaming through the cold and hot food bars and filling little containers. We visited the freezer section and stocked up on frozen entrees, and we bought groceries to prepare some of our own dinners, plus sandwiches and snacks for hikes. The produce section was a little disappointing but still adequate.
We were on vacation and I really did NOT want to cook, but the dining options in Sedona were so limited we wound up visiting the WFM about four times in our five days there.
My advice for anyone travelling through Sedona would be to get a room with a kitchen--even something with just a microwave--and keep this Whole Foods in mind.
I actually got the idea to visit Sedona with my family because a cashier in my local WFM told me she had worked in the WFM in Sedona. So even though it is the lmost underwhelming WFM I have been in, if it had not existed our vacation would have been appreciably more miserable. And because I feel so grateful, I am awarding it four stars.
Pros: selection of vegan grocery items, granola/hiking snack bar, late hours
Cons: produce section decent but could be better, deli/buffet could be better, expensive whole foods prices
Contributions +154
Great salad bar - Edit
I was not expecting to find a large chain health food store in Sedona! I was glad to have the salad bar because there weren't any other restaurants in town that were really of interest to me. There is both inside and outside seating for eating here and you can get food from the prepared foods counter as well. Both the salad bar and the prepared foods counter had dishes to use for eating on premises, which I really LOVED! I hate disposables. They had a nice selection of veggies and lettuces, as well as rice, beans and cooked grains. They also had quite a selection of vegan dressings, including many oil free options, plus many vinegars, oils, liquid aminos, soy sauce, and even nutritional yeast to sprinkle on top! I was a happy lady. My large salad cost $8 and my husband got an even larger one for $9, a great deal compared to going out! As for the rest of the store, it is small, but they pack it in, it's well stocked.
Contributions +1010
Wide grocery selection, disappointing deli - Edit
Given the town's rather small population, it was really nice to find a decent-sized health food store. They had a wide selection of groceries, comparable to that of a Whole Foods. The salad bar, though, didn't have much to offer besides the regular greens and add-ins. Same as the deli, just a few options and none of them looked too inviting. That said, we did get the daily special from the café for dinner. Only $7.99 got us a huge plate of sweet coconut veggie curry with tofu/chicken on a bed of brown rice. My tofu was pretty good and I thought it was tasty enough for the price, but my partner said his chicken was dry and tasteless like cardboard. So I would suggest just stocking up on travel supplies here and go eat somewhere else.
Pros: selection
Cons: salad bar/deli variety
Contributions +128
What an amazing store! - Edit
This place has everything a vegan could ever want! They have tofu tempeh and Seitan, nondairy yogurts, cream cheeses and sour creams, and a variety of nuts milks, mock-meats and so much more. Their produce is organic and fresh. The stories nicely laid out and very clean. Definitely a place for vegans in town to shop and stock up.
Updated from previous review on Monday March 25, 2013
Pros: Great variety of vegan food
Contributions +2276
Natural Grocers - Edit
GREAT vegan selection. I got the vegan German potato salad and some strange vegan pea and apple salad and was happy. The food was good, I'd certainly go back.
Contributions +843
awesome vegan selection - Edit
Large full health food grocery store. Has lots of vegan options including faux vegan meats, snacks, vegan cheese, personal care items etc.
Contributions +38
love love love this store! - Edit
Everytime we visit Sedona, it is a must to stop here. The store is just beautiful, vegan baked goods are yummy (try the macaroons!). They have more new products than our whole foods in Tucson does! The store is right next to a great cafe called Ravenheart. Beside them is a place called Pita Fresh that is next on our hit list!
Pros: great food, great vegan baked goods, great location
Contributions +22
Great Store - Edit
Great store for all your health food needs. You can also pick up some delicious fresh foods in the prepared foods section for a picnic or the road. The juice bar has a good variety of blends and smoothies. We found the build your own hot oatmeal bar which is probably a nice option to start your day. You will find a lot of hard-to-find raw food products from all over the US. We'll be back!
Contributions +49
Great store - Edit
I bought some items here while on vacation in Sedona in 2009. Pretty cool place.
Contributions +163
large store - Edit
lots o stuff to choose from. Has a decent deli and desserts section. Found most of the suppliments I was looking for.
Contributions +41
A Gem - Edit
Fantastic place! Awesome selection and warm environment. All the food they make is quite impressive, as well.
Link to this page from your site. Entry info .
Return to Sedona Vegetarian Restaurants & Health Food Store Listings
Business Owners, if you see an unfair review, read this.
Why was my review removed? - details / Review guidelines
Reviews are not endorsed by HappyCow - review terms
Has Whole Foods Market closed, shut down, moved, or changed? Please use the Update Form.
This page has been viewed 2176 times.
Nearby Listings
View MoreTamaliza
ChocolaTree Organic Oasis
Heartline Cafe
Picazzo's Organic Italian Kitchen