Whole Foods Market - New Frontiers Natural Foods

  • Health-food-store Health Store
    ( 8 reviews )

1531 Froom Ranch Way, San Luis Obispo, California, USA, 93405

Natural food market, acquired by Whole Foods Market in 2014. Open Mon-Sun 8:00am-9:00pm.

8 Reviews

First Review by groovyvegan

Disneyland of health food stores - Edit

Great selection of vegan foods and powders and juices, not to mention fresh fruits and vegetables!

Pros: variety

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Great store(Not so much anymore) - Edit

Adding an update. Since Wholefoods took over things have gone downhill. They have obviously decided to 'do more with less' They seem to have half the staff they used to. Most of the in store vegan items are gone have been replaced with a few packaged vegan items. It is very obvious they are trying to increase profits by cutting alot of corners. It is true they have alot of their cheaper 365 brands everywhere, but what made the store great is no longer there. Sorry but is a sad day they sold out.

My family has been shopping here for a couple of years now. They have a wide array of great produce and vegan foods. The deli serves up some of the best vegan deserts around from cakes, pies, cheezcakes, and cookies. Items change daily but they will custom make anything you want. Prices can be well, pricey. But if you really need to find what you want they will have it or get it for you.
Updated from previous review on Tuesday September 07, 2010

Pros: ok deli, ok produce

Cons: high prices

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LOVE - Edit

I absolutely love the huge selection of products New Frontiers (Whole Foods, now) has! It's very helpful that I can go to one spot and find everything I need.

Pros: Vegan friendly, delicious deli, fun atmosphere

Cons: slightly pricey

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Great food store for Veggie and Eco people - Edit

New Frontiers has a great selection for vegetarians and vegans alike, with organically and locally raised fruits and vegetables, an in-store deli featuring hot wok, sandwiches, and a salad bar, and a section for food bought in bulk. Most of their products are eco-friendly, but shopping can get a little on the pricey side. They have an awesome wall just for chocolate, which is my favorite part of the store ;). This is a good place to shop for specialty items, but the basics can be bought elsewhere for a better price.

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Great Selection - Edit

I came here once with my cousin and my grandma looking for powdered coconut milk.We did not find it(we aren't even sure if it exists)but I got a chance to look around and I really dig this store. It's really big and there is a great selection of vegan foods. There is even a groovy little cafe inside, which also has plenty of vegan options.

Pros: great selection of vegan foods, groovy cafe inside, fun to look around

Cons: does not sell powdered coconut milk

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Needs Improvement - Edit

New Frontiers is very similar to a large Whole Foods. The store is huge and has a wide range of fresh fruit, vegetables, and bulk priced around the same as WF. We can also special order items we don't see in the store. Pretty good.

However, New Frontiers frozen and packaged food is much more expensive than Whole Foods. About 20% more for most items. For instance, Tofurkey brand pizzas at Whole Foods are regularly priced $7.99, currently on sale for $6.49; but at New Frontiers it's $9.99. We've noticed the same over-pricing at New Frontiers for many many other items.

Customer service at New Frontiers is inconsistent. Sometimes the cashiers are nice and attentive, but other times there is an "I don't care, can't wait to get out of here" attitude. They say thank-you maybe 50% of the time.

One time the guy sweeping the floor nearly ran us over trying to grab some sample slices of pizza for himself. Didn't know employees were allowed to snack on the samples in front of customers.

One other thing. We requested that the bakery use another sweetener instead of honey in the "tofu chocolate pie" so vegans could buy a slice, but were told "That is the way we make it, and could only special order a whole pie that way". Really?

Hopefully management will read this and work out some of the issues. It is nice having a store like this in SLO, but it needs some improvement.

Pros: lots of organic produce, many bulk items, special ordering

Cons: overpriced frozen and packaged items, inconsistent customer service

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Very friendly and helpful Natural Foods store - Edit

Really this is about the only healthy place for a vegan to eat in town. We tried to go to blackbear bakery, natural food cafe and the meat smell just made us sick. New Frontiers could use some oil free vegan soups, the only fat free vegan items were brown rice and steamed veggies, but they were good and we put them in some McDougall Soups and had a good meal. The store is perfect, people working there are very helpful. There's tons of fatty vegan desserts, like Cupcakes, Key Lime Tofu Cheesecake, Apple Pies, etc that look amazing but are too rich for my blood!

Pros: friendly, steamed brown rice to go

Cons: oil in soups

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Vegan-Friendly Deli in Busy Health Food Store - Edit

New Frontiers Natural Foods is a busy health food store with a vegan-friendly deli counter. All vegan items are labelled, plus there are sandwiches and smoothies. Note the smoothies are not made with organic ingredients. The salad bar wasn't labelled organic, so I assume it wasn't. On one trip there, I had the blackened tofu burger, which was okay--kind of boring, nothing special. On another visit, I had the veggie sandwich which included several raw veggies, smashed avocado, and hummus--not bad. There are also a handful of vegan desserts, which looked good, but I didn't have any.

Pros: Vegan-friendly, Vegan items labelled

Cons: Smoothies not organic

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