Vegan
Beer/Wine
Mexican
Latin
Serves modern Latin and Mexican vegan food including tacos, gorditas, plantain chips, nachos, chile relleno, churros, flan, and weekend brunch. Est. 2020 on the 2nd floor of the market. Open Mon-Sun 11:30am-10:00pm.
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450 W 33rd St (at Whole Foods Market), New York City, New York, USA, 10001
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Last update on 17 Jun 2025 by jaredhammond55
Update business info -
Added by PatrickKwan on 28 Jul 2020
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81 Reviews
First Review by Lendasock
RebeccaSullivan
Points +5247
Great Nachos - Edit
3.5 stars - about a 5-7 minute walk from Penn/MSG which is convenient. Jajaja was on the second floor of Whole Foods. Come up the elevator and turn around to the checkout counters and head that way. Prepared food section will be to your left, walk all the way back to find jajaja. Service was extremely quick and our tacos and nachos came out in less than 5 minutes. We ordered the nachos with extra guac ($19 total) which were expensive for the portion size but delicious. My fiancé had the chipotle black bean tacos and I had the birria tacos. Chipotle tacos were good but sweet potatoes were a little hard and should have been cooked longed. Birria tacos were not great imo due to nutmeg or some sweeter spice that I didn’t love in the consumé. Prices were high especially for a quick counter service restaurant and small portions but food was not bad. The nachos were the favorite of both of us.
Read moreGuest
PollyCox
Points +114
Qwerky place - Edit
Tucked away inside an amazing food market. Great menu choices, although difficult to know what some of the ingredients were. Could do with photos on the menu. Delicious food. My only complaints are that our starters and mains came out together and the food is served in a cardboard tub with plastic cutlery.
Read moreUpdated from previous review on 2025-04-22
Guest
theokaforceawakens
Points +98
HOW IS THIS PLACE SO GOOD?!?!?! - Edit
Somehow a small little restaurant in the corner of a Whole Foods is one of my favorite places to eat in the city. Super quick service, really tasty food. Very affordable. Very flavorful, likely the best vegan Mexican on the east coast. An absolute gem
Read moreGuest
Pinkzilla
Points +863
🌮😻 - Edit
Gostei muito da comida, os "churros" eram sensacionais 🥰🫶🏼 só achei as porções dos tacos pequenas.
Read moreGuest
kendallgee1313
Points +1711
Good! - Edit
Enjoyed it a lot! Very hard to find, but a cute little area. Enchilada and empanadas were so good! And the churros were so moist! Yum
Read moreGuest
Daniela18e
Points +218
WHAT A GOOD PLACE! - Edit
to get into the restaurant can be a little complicated because it's located INSIDE Whole Food, but otherwise, everything is really good. I recommend you to get the chorizo burrito and enchiladas verdes. The rice and beans are awesome
Read moreUpdated from previous review on 2025-03-03
Pros: Not expensive
Guest
ViennaVegan
Points +1755
What a nice find -- gourmet vegan in a Whole Foods setting - Edit
The food is delicious, just like at their sit-down counterpart locations. This one is tucked inside a Whole Foods in a quiet corner. Order at the counter and just about the time you sit, someone brings it to you. Very fast. Check out how lovely the burrito is.
Read moreUpdated from previous review on 2025-03-02
Guest
steveveg
Points +2666
Pleasant dining within Whole Foods - Edit
We had dinner at Jajaja Mexicana located within Whole Foods in Hudson Yards. The restaurant is in a smaller food court, with its own booths and tables, and counter ordering but with food delivered to the table. The meal was excellent, but some portions were on the small size.. It was a pleasant place to dine in a busy store.
Read moreGuest
McMallory
Points +2487
Fast and super tasty - Edit
The food was served incredibly quickly which is great for a quick pit stop for food hall-style food. Everything we got was super tasty and the hot sauces were actually hot (and delish). I definitely enjoyed it and would swing back through!
Read moreEdited to add: Wish the utensils were wood instead of plastic; even compostable plastic isn’t great.
Updated from previous review on 2024-12-31
Guest
thesimplevegan
Points +205
Hidden gem - Edit
I did not expect this location to be so fab! Super airy and clean amidst the craziness of the high line and WF. Great service and full menu!
Read moreUpdated from previous review on 2024-12-31
Pros: Comfortable, Service
Guest
broman
Points +240
Delicious treat when in the Hudson Yards area. - Edit
Needed lunch and went into the giant Whole Foods. Up on the second floor in a sunny corner in the back is Jajaja Mexicana. All vegan Mexican dishes! Order at the counter and grab a seat at the counter or in the nearby seating area; they will bring it out to you. I had the Enchiladas Mole. There were three very well-filled "pollo" enchiladas with a delicious mole sauce, and a big helping of Spanish Rice. There's a water dispenser and cups by the counter. It was a perfect lunch. There are apps, tacos, enchiladas, bowls, and desserts - everything I saw looked amazing. Great price for really tasty and filling dishes.
Read morePros: All vegan!, Lots of variety and interesting dishes, Delicious and a great value
Guest
CeciliaVargas
Points +270
Wonderful flavors - Edit
Ate the corn and mushroom empanadas and chorizo burrito. Delicious
Read moreGuest
EugeneLovesTofu
Points +1336
Oily - Edit
Popped in for some churros and a drink. The churros were very oily but the coconut dulce de leche was nice. It’s in a whole foods so no ambience.
Read moreGuest
NickAnderson
Points +170
Delicious Mexican Food - Edit
Great choice of Mexican fast food
Read moreGuest
Marta_C
Points +273
Fabulous Mexican food - Edit
Great selection of Mexican food. I had the "egg" burrito while my partner had the chorizo one. Both were delicious and very filling. I will go back before we leave New York.
Read morePros: Great tasting food, Variety
Guest
Happymouse
Points +481
Amazing - Edit
We ate the best food in NYC here! The Huevo y Chorizo Taco was pure perfection.
Read moreGuest
Esryn
Points +157
very good mexican food - Edit
really delicious, also quite a lot of options, very expensive though for a pretty small amount of food
Read morePros: delicious , completely vegan
Cons: expensive
Guest
MichaelIveson
Points +165
Filled up after lots of walking. - Edit
Had to order using Uber eats because of a problem with tills, but food came quick, server was super friendly and helpful and the food was delicious. Ate it before remembering to take any pics.
Read morePros: Great selection, Very tasty, Good portions
Guest
reuven
Points +138
A little hard to find -- but totally worth it - Edit
I was next to Hudson Yards for a meeting, and saw that Jajaja Mexicana was right next door. And after reading the reviews here, I decided that it was worth giving it a try.
Read moreIt took me a while to find the counter, way at the back of the store. But there it was, with a super helpful and friendly person to guide me through what to get. I got beet/pumpkin empenadas, which were absolutely amazing, and tacos, which were "only" terrific. The portions were of a good size, and didn't have a fast-food feel at all.
Pros: Friendly, heplful staff
Guest
obscurerichard
Points +44
Don’t let the fast casual label fool you - the food was awesome - Edit
I had the Hijiki-Hearts of Palm Ceviche, the Chimichanga de Birrira, and the Coconut Leche Pie. All were super fresh and tasted fantastic, far exceeding what you might expect for food served on paper plates!
Read moreI’d happily eat here again - and its proximity to the Penn Station train station makes it super easy to get to.
Pros: Super fresh authentic vegan Mexican food, Friendly and helpful staff, Clean and appealing dining area
Cons: Quick service format with full service prices
Guest
MichelleSabrina
Points +123
Excellent food - Edit
The lady helping us was super helpful. The menu has a lot of options and it was nice to not have to worry about non vegan items. We got the Tres Amigas. The guac, salsa and queso were very flavorful. I got the Enchiladas Verde. My husband got the Birria tacos. Both were tasty. There was plenty of seating. As others have said it's in Whole foods but there was plenty of room. Air conditioning was nice on this hot summer day. Some have said the prices are high but I think they were reasonable.
Read morePros: Big menu, Clean location, Friendly staff
Guest
MarkDixTaylor
Points +64
Honeydew Gazpacho and enchiladas mole - Edit
Fast casual in a high end food court next to Whole Foods.
Read moreThe gazpacho is spicy, creamy, green, cold,refreshing and not so chunky
The enchiladas mole have jack fruit, fresh red onions, yellow corn tortillas and a vegan sour cream drizzle
Pros: Refreshing spice level in Gazpacho , Reasonable sizes, Fantastically spiced mole
Cons: Paper dishes and bowls, Plastic utensils, Plastic cups
Guest
DavidDainko
Points +382
🌮 🌮 🌮 🌯 🌯 🌯 - Edit
You have to visit this place if you are even a passive fan of Mexican food. I don’t think I need to say anything else. Get the nachos for certain and as much as everything else that your stomach can handle
Read moreGuest
BeaCorona
Points +204
Best v Mexican food - Edit
Ceviche and "chicken" tacos were excellent. A bit pricey but worth every penny. It's inside While Foods on the top floor.
Read moreUpdated from previous review on 2024-06-18
Pros: "Chicken" tacos, Ceviche
Guest
timslack_
Points +19
Best Vegan Mexican I’ve EVER had - Edit
Succulent vegan beef birria tacos that I’ve been searching for for YEARS I have found in this establishment. Absolutely delectable, their chorizo burrito is also extremely tender and juicy. I couldn’t reccomend this place enough. Support this wonderful business and take your taste buds on an adventure!
Read morePros: Birria Tacos, Chorizo Burrito, Beer selection
Guest
Jazzman221
Points +209
Pricey yes, but… Manhattan. And all delicious! - Edit
Perfect meal after 3-hour Amtrak ride. We enjoyed Hongos Quesadilla (with mushroom), Buffalo Flower (tempura’d cauliflower), Squash Soup and Mole Enchilada (with jackfruit “carnitas”).
Read morePros: Delightful food and very spicy sauces on side., Perfect very casual meal., Lots of daylight and city view.
Cons: Rather loud and chilly/drafty HVAC 4 us., Expensive.
Guest
ElizabethBG
Points +66
All vegan place - Edit
Had a delicious burrito thing. It's inside Whole Foods.
Read moreGuest
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