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Vegan
Beer/Wine
Delivery
Take-out
Mexican
Catering
Gluten-free
Latin
Serves modern Latin and Mexican vegan food including tacos, gorditas, plantain chips, nachos, chile relleno, churros, flan, and weekend brunch. Est. 2020 on the 2nd floor of the market. Open Mon-Sun 11:30am-10:00pm.
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450 W 33rd St (at Whole Foods Market), New York City, New York, USA, 10001
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Last update on 28 Jan 2026 by FeeFeeB
Update business info -
Added by PatrickKwan on 28 Jul 2020
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93 Reviews
First Review by Lendasock
mzp
Points +38
Nutritious & overpriced - Edit
Kind of expensive. Fast casual. Taste is nothing to write home about but it’s quite healthy and nutritious. I got the barbacoa bowl, which was pretty good (especially the al pastor jackfruit) and filling, and the horchata which was tiny. Both were overpriced for what you get.
Read moreUpdated from previous review on 2026-08-16
Pros: Healthy, Fully vegan
Cons: Overpriced
Guest
Myko
Points +13
Great burrito - Edit
Great chorizo burrito served covered with three delicious sauces
Read moreUpdated from previous review on 2026-08-06
Guest
clairek126
Points +169
Vegan in hudson yards - Edit
Super delicious! I got the smothered chorizo burrito. my omni brother took a bite and said “that’s vegan?!”
Read moreUpdated from previous review on 2026-07-01
Guest
Mbarker1003
Points +1585
Love! - Edit
Grabbed an order of nachos, to go, as I was leaving Whole Goods. I asked for the toppings and chips to be packaged separately for travel and in so glad I did. I was so surprised at the amount of toppings, specifically the queso, that I know the chips would have been so soggy by the time I was able to eat it.
Read moreI was so surprised with the amount of food I got in my order! Large amount of chorizo, beans, and the queso container was the same size! I don’t know if it is that same amount when ordered all together but I will HAPPILY take a ton of queso!
I was worried about running out of chips so I put all of the toppings, in stages, into the queso and scooped it. That’s why I didn’t take pictures of anything. As delicious as it was, eating it this way wasn’t going to do Ja, Ja, Ja no favors with a photo.
The gal taking my order said the nachos are the most popular item and I can see it is for good reason!
Updated from previous review on 2026-02-23
Pros: Queso!, Great portion size
Guest
izzys
Points +599
Fast, fresh food - Edit
This is a casual branch located inside a Whole Foods, but the food is still incredible! We struggled to choose but loved what we went with!
Read moreUpdated from previous review on 2026-01-22
Pros: Completely vegan, Delicious food , Fast and fresh
Guest
HaniAhimsa
Points +126
SO good! - Edit
Love the drinks, the food, and the staff couldn't be kinder, more lovely humans. Everything is good here. It was a little hard for me to find the first time I went in, as it's tucked up inside a Whole Foods store, but it's worth the effort. I always get a margarita because they are the best!
Read morePros: yummy drinks
Guest
veganhat
Points +3004
Good vegan Mexican chain - Edit
Lots of choice and fast service.
Read moreGuest
veganlifeisgreat
Points +41
No cash - Edit
They ONLY accept credit or debit cards.
Read moreGuest
RobertaCalce
Points +5513
Spot on - Edit
Excellent tasty Mexican food! Could only recommend
Read moreGuest
jeffsheldon
Points +1366
We left a vegan bread crumb trail to find it but it's worth - Edit
can be a bit tricky to find, as it is tucked away on the second floor inside the Whole Foods store near the prepared foods section.
Read moreYou might even need to leave clues for others to locate it, as it’s not immediately visible from the street.
Once inside, the indoor seating is clean, comfortable, and casual, making it a relaxing spot for a meal. The service is incredible
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We started with, the guacamole and chips are a good choice.
For entrées, the Verde burritos and mole burritos stand out—both offer great flavor and the right level of spice. It’s hard to pick a favorite between the enchiladas since they’re both equally delicious and well-spiced. The portion sizes are just right—not too big or small.
Only complaint, I found it extremely difficult to cut enchiladas into bite size pieces. Shell on bottom was a little hard
If you want to try Jajaja Mexicana, just remember to look for the Whole Foods on West 33rd Street and head upstairs to find this hidden gem tucked at the back.
Pros: Service , Comfortable seating , Great Mexican flavors
Cons: Hard to find.
Guest
RitvikaSharma
Points +320
Good Mexican Food - Edit
Location is tricky, I hope they would write it somewhere at the entrance to avoid confusion (I had to ask someone working at Wholefoods). You go up the escalator for Wholefoods and walk to the opposite end corner. Besides that, the food was yummy and the server was nice too.
Read morePros: Good food, Many options
Guest
Thomasclq
Points +783
Great Mexican food all vegan - Edit
The taco was not very filling but it was delicious, it just was meant as a starter not a main course. Loved the chimichanga “steak”.
Read morePros: All vegan
Cons: Located inside a Whole Foods supermarket
Guest
RebeccaSullivan
Points +7369
Great Nachos - Edit
3.5 stars - about a 5-7 minute walk from Penn/MSG which is convenient. Jajaja was on the second floor of Whole Foods. Come up the elevator and turn around to the checkout counters and head that way. Prepared food section will be to your left, walk all the way back to find jajaja. Service was extremely quick and our tacos and nachos came out in less than 5 minutes. We ordered the nachos with extra guac ($19 total) which were expensive for the portion size but delicious. My fiancé had the chipotle black bean tacos and I had the birria tacos. Chipotle tacos were good but sweet potatoes were a little hard and should have been cooked longed. Birria tacos were not great imo due to nutmeg or some sweeter spice that I didn’t love in the consumé. Prices were high especially for a quick counter service restaurant and small portions but food was not bad. The nachos were the favorite of both of us.
Read moreGuest
PollyCox
Points +206
Qwerky place - Edit
Tucked away inside an amazing food market. Great menu choices, although difficult to know what some of the ingredients were. Could do with photos on the menu. Delicious food. My only complaints are that our starters and mains came out together and the food is served in a cardboard tub with plastic cutlery.
Read moreUpdated from previous review on 2025-04-22
Guest
theokaforceawakens
Points +98
HOW IS THIS PLACE SO GOOD?!?!?! - Edit
Somehow a small little restaurant in the corner of a Whole Foods is one of my favorite places to eat in the city. Super quick service, really tasty food. Very affordable. Very flavorful, likely the best vegan Mexican on the east coast. An absolute gem
Read moreGuest
Pinkzilla
Points +944
🌮😻 - Edit
Gostei muito da comida, os "churros" eram sensacionais 🥰🫶🏼 só achei as porções dos tacos pequenas.
Read moreGuest
kendallgee1313
Points +1836
Good! - Edit
Enjoyed it a lot! Very hard to find, but a cute little area. Enchilada and empanadas were so good! And the churros were so moist! Yum
Read moreGuest
Daniela18e
Points +509
WHAT A GOOD PLACE! - Edit
to get into the restaurant can be a little complicated because it's located INSIDE Whole Food, but otherwise, everything is really good. I recommend you to get the chorizo burrito and enchiladas verdes. The rice and beans are awesome
Read moreUpdated from previous review on 2025-03-03
Pros: Not expensive
Guest
ViennaVegan
Points +2177
What a nice find -- gourmet vegan in a Whole Foods setting - Edit
The food is delicious, just like at their sit-down counterpart locations. This one is tucked inside a Whole Foods in a quiet corner. Order at the counter and just about the time you sit, someone brings it to you. Very fast. Check out how lovely the burrito is.
Read moreUpdated from previous review on 2025-03-02
Guest
steveveg
Points +3309
Pleasant dining within Whole Foods - Edit
We had dinner at Jajaja Mexicana located within Whole Foods in Hudson Yards. The restaurant is in a smaller food court, with its own booths and tables, and counter ordering but with food delivered to the table. The meal was excellent, but some portions were on the small size.. It was a pleasant place to dine in a busy store.
Read moreGuest
McMallory
Points +2939
Fast and super tasty - Edit
The food was served incredibly quickly which is great for a quick pit stop for food hall-style food. Everything we got was super tasty and the hot sauces were actually hot (and delish). I definitely enjoyed it and would swing back through!
Read moreEdited to add: Wish the utensils were wood instead of plastic; even compostable plastic isn’t great.
Updated from previous review on 2024-12-31
Guest
thesimplevegan
Points +211
Hidden gem - Edit
I did not expect this location to be so fab! Super airy and clean amidst the craziness of the high line and WF. Great service and full menu!
Read moreUpdated from previous review on 2024-12-31
Pros: Comfortable, Service
Guest
broman
Points +292
Delicious treat when in the Hudson Yards area. - Edit
Needed lunch and went into the giant Whole Foods. Up on the second floor in a sunny corner in the back is Jajaja Mexicana. All vegan Mexican dishes! Order at the counter and grab a seat at the counter or in the nearby seating area; they will bring it out to you. I had the Enchiladas Mole. There were three very well-filled "pollo" enchiladas with a delicious mole sauce, and a big helping of Spanish Rice. There's a water dispenser and cups by the counter. It was a perfect lunch. There are apps, tacos, enchiladas, bowls, and desserts - everything I saw looked amazing. Great price for really tasty and filling dishes.
Read morePros: All vegan!, Lots of variety and interesting dishes, Delicious and a great value
Guest
CeciliaVargas
Points +324
Wonderful flavors - Edit
Ate the corn and mushroom empanadas and chorizo burrito. Delicious
Read moreGuest
EugeneLovesTofu
Points +1437
Oily - Edit
Popped in for some churros and a drink. The churros were very oily but the coconut dulce de leche was nice. It’s in a whole foods so no ambience.
Read moreGuest
NickAnderson
Points +170
Delicious Mexican Food - Edit
Great choice of Mexican fast food
Read moreGuest
Marta_C
Points +273
Fabulous Mexican food - Edit
Great selection of Mexican food. I had the "egg" burrito while my partner had the chorizo one. Both were delicious and very filling. I will go back before we leave New York.
Read morePros: Great tasting food, Variety
Guest
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