Vegan
Beer/Wine
Mexican
Latin
Serves modern Latin and Mexican vegan food including tacos, gorditas, plantain chips, nachos, chile relleno, churros, flan, and weekend brunch. Est. 2020 on the 2nd floor of the market. Open Mon-Sun 11:30am-10:00pm.
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450 W 33rd St (at Whole Foods Market), New York City, New York, USA, 10001
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Last update on 28 Dec 2023 by VeganDearest
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Added by PatrickKwan on 28 Jul 2020
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56 Reviews
First Review by Lendasock
Jazzman221
Points +106
Pricey yes, but… Manhattan. And all delicious! - Edit
Perfect meal after 3-hour Amtrak ride. We enjoyed Hongos Quesadilla (with mushroom), Buffalo Flower (tempura’d cauliflower), Squash Soup and Mole Enchilada (with jackfruit “carnitas”).
Read morePros: Delightful food and very spicy sauces on side., Perfect very casual meal., Lots of daylight and city view.
Cons: Rather loud and chilly/drafty HVAC 4 us., Expensive.
Guest
ElizabethBG
Points +24
All vegan place - Edit
Had a delicious burrito thing. It's inside Whole Foods.
Read moreGuest
jeroenkusters
Points +704
Expensive but delicious - Edit
Moderate portions, delicious food. However expensive.
Read moreGuest
Seatown_vegan
Points +7136
Great Nachos - Edit
Ordered a few items via UberEATS before heading out to JFK for my flight. The nachos were my fav out of everything. Ordered an empanada that was pretty good as well.
Read moreGuest
vegotanuki
Points +827
Cute spot - Edit
Cute little restaurant inside Whole Foods with lovely staff. To echo other reviewers, the food was great but really expensive - I paid around $20 for the nachos without tax/gratuity 😭
Read moreGuest
lime.skyblue
Points +536
Famished inside Whole Foods? Eat here.😉 - Edit
I personally love the combination of a casual, curated atmosphere with high-quality food, which this location of Jajaja delivers.
Read moreIf you can, grab a seat near the glass windows for a view and some sunshine.
Relish the tres amigas ("guacamole, queso, and sikil pak dip served with corn chips"),
The Huevo Burrito (""Eggs", mushrooms, black beans, pico de gallo, guacamole, and chipotle aioli"),
and the Enchiladas Verde (Green tomato, serrano, palm carnitas, and coco queso served with Spanish rice).
and come back to get your regular dose of gourmet vegan Mexican food !😄
Guest
ectetc
Points +38
Expensive but tasty and a nice space - Edit
With the caveat that other reviewers are 100% right about it being very pricey for small portions, this is an enjoyable little spot. Sikil pak is worth going for in itself and the house hot sauce lineup was also nice. Rice side that came with the enchiladas was a bit of a miss for me, but the enchiladas plus sikil pak was more than enough food for me, and the person working the bar (missed your name sorry!) was super sweet.
Read moreGuest
Ricky123
Points +824
Nice food but difficult to find - Edit
I enjoyed all the dishes I tried, however it was expensive for what was essentially a takeaway meal. It was also difficult to find in the whole foods.
Read moreGuest
kimbe313
Points +162
Yummy food - Edit
I came here as so many friends have recommended this place, and it didn’t disappoint. I do agree with what others have said that the portions are small. I really enjoyed the sweet potato tacos and would definitely come back!
Read morePros: All vegan
Cons: Pricey
Guest
SanFranvegan
Points +148
Tasty wih poor value - Edit
The food was tasty. We spent close to $100 for two to get full. We got served paper plates and plastic silverware in Whole Foods food court.
Read morePros: Soup, Cookies, Gorditas
Cons: Costs, Size
Guest
ceatonrobbgmail.com
Points +196
Great stop! - Edit
Important: this is inside Whole Foods. I wandered a bit before I realized that.
Read moreSo good! We loved everything we had.
Guest
MillySweeney
Points +140
Taste of Mexico in NYC - Edit
JaJaJa was just delicious. Very flavourful, and authentic tasting. The portions were reasonable, not too large like I found most meals on my trip to the USA. I hate food waste so I’d rather a manageable amount of food, like at JaJaJa. Their margs are lethal also!
Read moreUpdated from previous review on 2023-10-14
Pros: Tasty food, Speedy service
Cons: The drink sent me to space.
Guest
MrBanquet
Points +461
Tasty (and expensive) Mexican treats - Edit
A wonderful selection of vegan delights, taste wise and service this is a solid 5, but we were still a bit hungry after spending $90 on three people.
Read moreHighly recommend:
- the IPA
- we all had a different favourite taco, but my fave was the pollo
- the mole was superb!
Pros: Selection, Flavour
Cons: Location (in a whole foods, but still cosy), Price
Guest
MarcusK
Points +1008
Outstanding - Edit
Delicious and fresh Mexican cuisine inside Whole Foods. Bad restaurants can’t survive in Manhattan. This place is great!
Read morePros: Fresh, Delicious , Whole food vegan
Cons: Hard to find, Quite pricey
Guest
LisaMishak
Points +88
Amazing - Edit
What a wonderful flavorful experience!! Highly recommend!!
Read morePros: Delicious , Great service
Cons: Bit pricey
Guest
TotesMabes
Points +170
Good food, but overpriced & hard to find. - Edit
We had a hard time finding it, as it wasn’t clear that it was inside the Whole Foods and GPS was trying to take us down the street and around the corner. We ordered tacos and a chard bowl. The chard was raw, which was fine I guess, but we definitely weren’t expecting that. The tacos were great, but for the price we thought there should have been 3 of them rather than 2. Overall, it’s not a bad place to grab a quick vegan meal, but I certainly would not recommend making a special trip here.
Read moreGuest
blorpy
Points +144
AMAZING - Edit
one of the best vegan places in nyc!! the food is a little pricey but not terrible. the nachos are the best
Read moreGuest
faith125brown
Points +283
Scrumptious Mexican cuisine - Edit
I got so excited seeing the menu, my eyes were definitely bigger than my belly. The side of Mexican street corn was my favorite, then nachos, then churros, then my drink. I got the blackberry cooler and it tasted good but was so strong with alcohol I couldn’t finish it.
Read morePros: Good food but pricey
Guest
MollyGoould
Points +130
Delicious! - Edit
Lovely Mexican food! So much choice we didn't know what to do with ourselves! Need to go back to try the churros!
Read moreGuest
theNumberOfTheBeast
Points +4727
Inside Whole Foods - Edit
Meh. Finding this place inside a meat market and a horrific greenwashing one owed by Amazon (destroyers not defenders of) was upsetting. Food was mediocre, boring corporate crap, assembled from factory output by under compensated not vegan wage slaves, shocker.
Read moreGuest
HarleenRituLaroia
Points +18
Amazing Mexican vegan food!! - Edit
Tried their empanada, tacos and churros. They were all delicious.
Read moreGuest
mjdh1957
Points +290
Great Mexican food - Edit
Good place to eat inside the Whole Foods market.
Read moreWe started with the Ceviche and then had the Chorizo Burrito. Excellent and tasty, good sized portion and well presented.
Pros: 100% vegan, Well presented food, Good flavours
Cons: Plastic cutlery and cups, not very sustainable
Guest
GerardTobin
Points +93
Great burrito - Edit
Great burrito, great food. Nice place
Read morePros: Lots of vegan options
Guest
EmdotAlice
Points +3454
Better than I expected - Edit
I didn’t expect much from this little place inside Whole Foods. I tried the Dinosaur kale bowl because it had a chili pepper next to it. 🌶️ It wasn’t very spicy but better than no spice at all. The sweet potato was prepared in a way that made them really savory and the coconut chips gave it a nice crunch. The dressing was a little sweeter than I like but adding a squeeze of lime helped. Overall a pretty good bowl and I might want to try their other locations.
Read morePros: Everything is vegan, Fresh ingredients
Guest
keylimexo
Points +342
I wish I could eat here every day 🌱 - Edit
Authentic Mexican flavors! I tried the verde enchiladas with coco queso. My friend couldn't eat them because she thought the filling (made of hearts of palm and jackfruit) was pork. They did that great of a job replicating the texture. We also tried the shiitake gorditas which they told us are not fried. The mole and hot sauces were so good.
Read moreUpdated from previous review on 2023-04-22
Pros: 100% vegan, Outstanding flavors
Guest
IsabelaMonteiro
Points +615
Lovely churros - Edit
We had churros to go and it was delicious! My only complaint is that it’s too much waste in paper boxes and plastic forks and knives (specially for eating 4 churros!) I guess this is a major issue in nyc, but they could reduce the amount of wrapping to start the change.
Read moreGuest
polanito
Points +3801
My whole family loved it - Edit
You can tell it's authentic Mexican food. We tried a bit of everything and really enjoyed it, even my non-vegan family. The staff was super nice and helpful and we had plenty of seating space.
Read moreBeware that it is inside a whole foods supermarket, on the top floor.
Pros: Authentic Mexican food, Good price
Cons: Hard to find
Guest
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