It's Only Natural Market

  • Health-food-store Health Store
    ( 7 reviews )
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860-346-1786
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575 Main St, Middletown, Connecticut, USA, 06457

Natural foods market. Not affiliated with the restaurant by same same. Open Mon-Sun 11:00am-9:00pm.

7 Reviews

First Review by KimMamaLove

This IS NOT ION vegan restaurant. - Edit

I made the trek all the way to Middletown and went here wondering why vegan menu options were limited and many items were not made in the store. I later found out , ION vegan restaurant is across the street.

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doesn't disappoint - Edit

Even non vegans will enjoy themselves.

Pros: the seitan mushroom wrap is Delish!

Cons: the weird shaped tables

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sandwiches on vegan menu are not vegan - Edit

I stopped by to pick up some vegan sandwiches and was told the vegan sandwiches are not vegan because the bread isn't vegan. When I said that was deceiving that there are sandwiches on a menu labeled vegan and they are NOT vegan the man behind the counter shrugged it off. He told me that he could put the fillings of the sandwich on a salad and it would be vegan. If you stop in and expect to be able to pick up a vegan sandwich, make sure to ask even if it is under a vegan menu and reads Vegan Field Roast or Vegan Tofu because according to the man behind the counter it isn't vegan.

Cons: sandwiches on vegan menu are not vegan

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Makes my tastebuds and belly happy! - Edit

Wonderful vegan options and rotating specials! It's easy to sit down and want to order everything on the menu! I drive 45 mins to eat here and there hasn't been a trip yet that I haven't walked out so full that I felt like I would pop but so satisfied! I don't have just one favorite! The crispy fried tofu is a must order every time I go! I've been trying out different options on the menu which are all good but that buffalo tofu wrap with hand cut fries is a favorite go to if I can't decide. :)

Pros: Vegan food!, Crispy Tofu!, Buffalo Tofu!

Cons: Expensive

1 Response
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Renana 26 Mar 2017 - Hey, I think you meant to write this for ION Restaurant, which is across the street from It's Only Natural Market, but thank you!  


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I'm in love - Edit

This is literally the best store I've ever been to in my life. My boyfriend and I love going there. Its always so exciting to see a new vegan product and try new things. They have so many vegan options. I wish I could live there. It may be more expensive, but its completely worth it.

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Expensive, But Worth a Spin Thru - Edit

I read the previous review and I agree to a large degree. I will say I was met with cold and rude staff, but then I ran into the polar opposite. The incredible help ( think her name was Amanda,ugh,need memory juice!) I received over at the juice bar made up for the rude lady in the vitamin area. Amanda explained the juices and guided me to better selections for the next time. Gotta say everything I got tasted SO good, even if they were pricey. Then, much to my extreme surprise, my cashier, Crystal, helped me take my groceries to the car. The store is small and limited in selection and variety, but their sale items are well priced. It is definitely worth a spin thru, especially if you are in the area. It's good in case you can't make it to the larger stores.

Pros: Nice Juice Bar for the area, Interesting Selection , A FEW very nice employees

Cons: Limited Variety, Some rude staff, Close proximity to NORA

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Nice selection, unhelpful & unfriendly staff - Edit

I shopped at their current and former location just a few times when I began my slow transition from conventional grocery stores to markets such as ION. I was impressed with their selection (at both locations), had sticker shock as it was my first time in a natural foods store, and was put off by the unhelpful and unfriendly staff. They couldn't be bothered to greet me with a smile or acknowledge I was there, but they were bothered to assist me find items, and I wasn't there during busy times. Needless to say, I haven't been back in quite some time and won't return, especially now that I have natural foods stores/co-ops closer to home.

Pros: nice selection/variety

Cons: unhelpful & unfriendly staff

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