Fiddleheads Natural Foods Cooperative

  • Health-food-store Health Store
    ( 3 reviews )

13 Broad St (at Huntington St), New London, Connecticut, USA, 06320

6,500sq feet cooperative market offering organic and natural foods including organic produce, food prepared by local vendors, bulk bins, salad bar, coffee bar, shampoo, soap. Farmer's market on Wednesday and Saturday. Open Mon-Sun 8:00am-8:00pm.

3 Reviews

First Review by veganmiss

Wonderful Place to Shop - Edit

I absolutely adore this place. I shop here regularly for items that I can not easily find in big box super markets. The selection is fantastic and so is the quality. I will say however that they carry a large selection of local meat & dairy and not any vegan alternative dairy products. Aside from the meat, which again, is from local, family owned farms (and therefore far more humane), it is definitely more vegetarian oriented rather then vegan. But I still find plenty of options for myself as a vegan and will always shop here. The staff is phenomenal as well. Just an overall great natural food store.

Pros: Lots of Vegetarian options, Some Vegan/Raw Vegan options

Cons: Expensive

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1 of CT's only 2 food coops - Edit

I'm a member of both Fiddleheads Foods Coop in New London, and of Willimantic Food Coop. With its all-volunteer work force during its first 3 years, Fiddleheads is a testament to community cooperation and to each individual’s idealism. After 3 years, it became financially stable and could hire its long overdue first of several paid employees. After nearly 8 years since opening, it now is a firmly established institution, and New Londoners probably wonder how they ever survived without it. Its meteoric rise is both amazing and heartwarming! I love and respect and am grateful to all the volunteers and staff here, and especially its managers and board of directors, and to the farmers who sell their produce here.

BUT, and here comes the big BUT, Fiddleheads actively promotes the consumption of dead animals. There are as many dead animals in Fiddleheads freezers and fridges as in any butcher shop, and their bodies in the fridges are interspersed with the vegetarian mock meats (meats which make a mockery of vegetarianism) and hummus and tempeh. Its poor separation of the wheat from the calves could easily be remedied, and such change welcomed by its vegetarian community. Also, Fiddleheads serves two hot soups made by the hot dog eatery next door, and the vegan soups are horrible, not to mention of nefarious origin, so skip the soups.

if you are a vegan or vegetarian, you might consider patronizing instead Willimantic Food Coop, 28 miles north of Fiddleheads. Willi is worth your patronage because until late 2010 its foods were all vegetarian. But its meats at least are confined to one freezer door, rather than four times that as at Fiddle. Beef jerky even confronts you at Fiddle's checkout counter. If Willi could remain vegetarian for 30 years, Fiddleheads could have too, but Fiddleheads never even tried.

Pros: its dedicated staff, its organic produce

Cons: the dead animals in fridges and freezers

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Cute Place - Edit

Fiddleheads had quite a few vegan products that are hard to come by unless you go to a health food store or order online. They also had local vendors inside selling their own produce or wares. Included were hand knitted items and home made jams. One woman has her own farm and was selling her own vegetables, herbs, and fruits. I bought a bag of homemade dried apple pieces. They dry out the slices on a pole which they rotate over heat for 24 hours. It was possibly the best dried fruit I have ever had. Oh my goodness, it was so sweet! I loved this Co-op!

For a complete review, please see my blog here:

Pros: vegan friendly, local produce

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