CLOSED: Farmers Choice

The produce looks amazing at this place, but that's not the draw, its the corn tortillas they make fresh every day. They are the most amazing tortillas in the world, fresh with just corn flour and water. They have an assortment of vegan items, but really its just a produce store. Since Trader Joes produce is all really poor I hope this place does well considering their produce is perfect.

Since it opened earlier this month (May 2010), I've already shopped here twice, namely because it's located next door to the Trader Joe's market at which I shop, but also it's because they stock vegan baked goods and organic raspberries that my family enjoys eating.

The store is quite basic, no fancy lighting or isles. It's a small-moderate size store, and the selection is decent. However, it's mostly conventional produce plus some imports. The organic produce section is small and doesn't appeal to me so much - I get my organic produce from Santa Monica's outdoor farmers' markets.

I was very pleased to discover that this store offers vegan baked goods by Sugar Beets Bakery. The peanut butter chocolate brownie was so yummy. I also got great good deals on organic blackberries and organic raspberries that were on sale (door busters). I also bought a couple imported "exotic" fruits from more tropical climates, like lychee and start fruit.

I also bought vegan croutons on my first visit here, though I didn't see it on the 2nd trip. Definitely will be returning for more good deals and vegan stuff.

I do feel bad for this place, because it's located next to Trader Joe's and sells some of the same things (like many of the fruits and veggies, salad stuff, for example). I sure hope the owners can find their niche and sells some good stuff that Trader Joe's doesn't offer. Good luck!