Ethos

  • Vegetarian Vegetarian
    ( 41 reviews )
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+44-2035811538
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48 Eastcastle St, London, England, W1W 8DX

A fast casual, self-service restaurant that opened Sept 2014 near Oxford Circus in Central London. Offers meat-free cuisine. Free Wi-Fi. Only serves cakes and drinks between 3 and 5:30pm on weekdays. Open Mon-Fri 8:00am-10:00pm, Sat 11:30am-10:00pm, Sun 10:00am-4:00pm.

Categories: Vegan-friendly, Lacto, Ovo, International, Western, Buffet, Beer/Wine, Take-out, European

41 Reviews

First Review by amy89

just what I was looking for - Edit

Buffet pay-by-weight.
Lots of vegan options! Nice atmosphere and great location. Also possible to take away.
Perfect for my needs during a business trip.

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Great environment but expensive - Edit

Pay-by-weight, so more expensive than you expect. having said that, the location and ambience are fantastic, and the food is healthy, nourishing, and delicious.

Good selection and well-labeled.

Pros: Food, Selection, Location

Cons: Price

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absolutely loved it - Edit

They had many vegan options, I loved the self service and the deserts where OUT of this WORLD 😍 definitely recommend it.

Pros: fast, affordable, delicious

Cons: has dairy and eggs in some options

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Not as good as I expected - Edit

The food was good, but not as good as I was expecting. I was expecting more vegan options, but there was a good sweet potato dahl and hummus. The cupcakes and chocolate bomb were nice but a little dry.

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Nice Breakfast - Edit

They have a buffet for lunch and dinner, but menu only breakfasts. It is still quite nice, but the vegan options are quite limited. Vegetarians can enjoy a selection of egg based meals. The service was not particularly good when we were here.

Pros: food

Cons: limited choice for vegan breakfast

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Not great for vegans - Edit

I like the concept of buffet by weight and the food looks great and very colorful but less than half is vegan and it is quite tasteless.

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Amazing - Edit

The food was incredible, the place is lovely. The desserts were amazing

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amazing food - Edit

A lovely atmosphere for brunch, lunch or dinner with really nice decor and layout. Attentive service with a smile. Absolutely brilliant range of delicious food labelled vegan where necessary. A good sized plate of food approximately £10 and £6 for a glass of wine. Would definitely go back again and again.

Pros: not too busy as off the main road a bit, the pesto linguine!, great music

Cons: hot food could have been kept warmer

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Good central location - Edit

Nice decor and good central location. Buffet style and you pay by weight so the cost can add up if you get carried away and try a little bit of this and a little bit of that. Be selective! The salads are interesting and generally tasty but I wasn't inspired to try the vegan desserts/cakes on offer which seemed slightly limited compared to other London offerings.

Pros: Location

Cons: Costs can add up

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Food was OK, Service was slow and weird. - Edit

Booked Afternoon tea for my mum as a mothers day treat, when we arrived Venue was packed which was a good sign. Although it made our table service almost non-existent, we waited for 20 minutes for anyone to come over and when we finally got someone's attention we ordered some cold drinks which really confused he staff then we waited almost another 30 minutes just to get our drinks. Didn't get get our Teas or coffee which came with the afternoon tea until after we finished our food which was strange.

Food was OK, was disappointed by my Vegan options it was a bit bland and the desserts weren't great, especially the tiramisu which had the weirdest texture, also the scones were tiny (but, they tasted great).

They did not charge us for the drinks in the end as the wait was long, which we really appreciated.

I will visit again though as I have been before and really enjoyed the buffet!

Pros: great setting , some great food , not always busy

Cons: table service is slow, need better vegan options and desserts

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Okay-ish food, overpriced bill. - Edit

Food was alright with a buffet system that charged by weight. The spread was good, different cuisines and styles. However the prices were quite high. The desserts were a disappointment. They charged the moon for a sand cake. And if you don't believe me about the sandcake, spend 4 pounds to try their tiramisand, sorry tiramisu.

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Afternoon tea - Edit

Vegan afternoon tea. It was okay but nothing to rave about and not that good value compared to other places I have been. A few slices of open bread with e.g. avocado. Cakes were nice but really small. Scones, with jam and cashew cream, were very small and without raisins/currents. Staff were friendly though would have been better if they had come to us partway through to ask if we needed more tea, rather than having to call them ourselves. Other places where I've had vegan tea for a similar price (admittedly outside London) have been far more generous with servings and, in particular, cakes have been very decent-sized slices.

Pros: The fact that vegan afternoon tea is available, Friendly staff

Cons: Not that good value for money, Music was a little intrusive

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Great place in central London! - Edit

Me and my husband went there for lunch for the 1st time.
The place is really cool and you can help yourself from the buffet, price being made from the weight of your plate.
All the vegan plates are clearly marked!
The food was delicious, lots of salads but unfortunately only 1 hot plate out of maybe 10 vegetarian.
Had the best mushroom mince pie of my entire life!!!!!

Pros: Location, Tasty food, Price

Cons: Deserves more vegan dishes

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very expensive buffet - Edit

It's a buffet, priced by weight, it's very expensive for what it is. Veggies are cheap, so I don't understand why? I work right next to this place, but would never go again, as you have no clue how much you will pay until you get to the till! Cake was anything but healthy, and tasted strongly of baking soda or powder, not sure. Place is literally empty in the 9am coffee rush, as coffee is rubbish, extremely slowly prepared and a plastic avocado pot is £3.50 before you add any bread and have to toast it yourself too. Very strange operation in my opinion. Loved by bloggers though, and popular for meetings on a company expense account I guess. I think decor is nice.

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Great food but rude manager - Edit

Our experience started well, and ended on a very sour note. The first negative incident was when it was stressed to us that we are not to forget to get our food weighed, despite having just confirmed that we knew how it worked there. The food was mostly very nice, and the place spacious and clean. We also had a very courteous and friendly French server.

When our meal was finished and we'd settled the bill, we were faced with the same manager at the door who originally greeted us, who then confronted us to confirm that we had actually paid for our meal. I was even still holding my payment card and receipt in my hand, and he had not asked the same of anyone else. He had just wished them a good evening. He showed no interest to ask if we enjoyed our meal, or whether we had a good evening. So I can assume this is because we were dressed more casual than he would have liked.

We have never experienced this sort of questioning and suspicion before at any other restaurant, and we found it insulting and offensive. We certainly won't be returning there again, or recommending it to anyone.

Pros: Wide selection of food, clean environment.

Cons: Rude and disrespectful management.

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Food is okay but not a huge amount of choice - Edit

This is a pay by weight place. It can get very expensive depending on what you put on your plate. Filling up your plate with boring potato and carrot stuff can quickly rack up the bill with some very heavy food that is quite common. I suggest people pick from the more complex foods (often weighs less too). Eat somewhere else for potato and carrots though.

Pros: Some interesting dishes

Cons: Not great choice, Very expensive if you have a normal sized meal

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good choice of vegan food - Edit

Lovely restaurant with a buffet style where you weigh your food. Nice decor and good staff. My plate was ~£10 and my friends was just over £8. Everything clearly labelled.

Pros: vegan choices, friendly staff

Cons: can get expensive

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Great concept, delicious food - Edit

Walked past Ethos on my way home one evening and it looked so inviting.. All the delicious food tempting me in!! I didn't realise it was all vegetarian until the friendly staff member mentioned it as I was looking through the window.. Obviously I was in! It's not all vegan but there are very suitable options, and for a (very up-market) buffet, everything was yum! But, it is a tad expensive.. Expect to pay around £18-20 for a decent plate of food, with drinks and dessert on top!

Pros: Variety, Flavour, Atmosphere

Cons: Pricey (and you don't know what you're paying unti

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Lovely and Upmarket - Edit

Arrived here just after Brexit and the lovely staff mentioned there's been a real downturn in custom. Great to be able to get a civilised, vegan breakfast in London. Had the tofu scramble hash with kale, a lovely antidote to not getting any food on the plane trip from Australia over the past thirty hours :D

Pros: Elegant, Great staff, Healthy meals

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lovely food and great atmosphere - Edit

This café was beautiful inside with a nice tree decor and fantastic toilets. Staff were extremely helpful. We chose not to do the self-serve option and ordered from the menu. We had breakfast hash/scramble which was amazing. Would have loved to go back and try more options.

Pros: beautiful space , well-presented food

Cons: vegetarian - so have to check what's vegan, very expensive

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food ok but if you want a reasonable quantity be prepared - Edit

Buffet style, easy and fast to get some good food. A large plate of food expensive at £17.50p

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Wonderful Atmosphere, and Best Pancakes Ever! - Edit

As you may have guessed, we came for breakfast. From start to finish, it was delicious. What really stands out are the pancakes. They were fluffy, flavorful, and made us wish we had ordered more of them.

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food is really great - Edit

Buffet style feast - I love how everything is really clearly labelled. Lots of vegan and gluten free options including dessert. I love the setting too. Slightly expensive but what do you expect in central London.

Pros: Allergens clearly labelled, Friendly staff, Lots of choice - help yourself!

Cons: A little pricey due to location

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A fantastic buffet..if you can afford it! - Edit

Had a visit here around Christmas and it was lovely, but it was a bit overpriced. I tried a fair amount of different dishes but only had a little bit of each due to the price! But I really enjoyed it, would only be a rare treat though as I am weary of spending too much money, I prefer to know what I'm spending rather than having to guess and limit myself whilst choosing from loads of tasty dishes!
If you don't really need to limit your spending this is a fantastic place with a really good selection of food and all is labeled if it's vegan or gluten free which is amazing and obviously the location is great if you're having a Oxford street day! ☺

Pros: Vegan friendly, Gluten free options, Delicious

Cons: Bit overpriced

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Beautiful food, lovely service - Edit

I was visiting London for just a few days, so decided to try this place out and was so glad I did. The food was delicious, so many options, the restaurant itself was gorgeous and the people were really nice. Everything was vegetarian and there were many vegan dishes, all clearly labelled. The only criticism I have is that there could have been more than one dessert option other than the brownie. Overall, it was a great experience.

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so overpriced - Edit

The food is okay; the price is not. Absolute robbery.

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Classy, elegant, beautiful. Food is always same! - Edit

Ethos is a great restaurant: it looks stunning and it is great to impress someone but keep things casual, as it is a food by weight type of place. While the food is very good (good seitan ribs, aubergine and salads, great dips too), the price is high and the food is always the same, so repeated visits get a bit...er... repetitive. Still, it is super close to Oxford Street, the food is good and it can be a good option for a special occasion.

Pros: Classy, elegant, beautiful environment, Good food, Great selection

Cons: Pricey, The selection is always the same

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