Organic and natural food markets with several outlets in Hawaii. Stock is all vegetarian and vegan, ranging from fresh produce and pantry essentials, to chilled foods and snacks, to health supplements and bodycare products. Has in-house deli and bakery as well as hot foods and salad bar where you pay by weight for what you take. Open Mon-Sat 6:00am-10:00pm, Sun 7:00am-9:00pm.

Venue map for Down to Earth
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27 Reviews

First Review by veganpastagirl


Points +139

14 Sep 2023

Local Gem

Great selection of local, organic and plenty of vegan and gluten-free options. Also has a salad bar, juice/smoothie bar and hot food.

Also has wellness, pet and household items.

Lots of local produce and products.

Pros: Many vegan and gluten free options , Prepared foods and juice/smoothie bar

Cons: On the pricey side



Points +94

15 Feb 2023

Great local market

Great store full of so many fresh, local, organic, and vegan options. The vegan options at the hot bar are great, and the staff are very friendly.


Points +456

10 Oct 2022

Top quality

Become my favourite: what a great place!

Pros: So much choice, Such great food, Seats inside & out

Cons: Worry about the waste a bit, I’d like to see more effort with the recycling , (eg cardboard and paper for starters)


Points +396

27 Nov 2021

Convenient and friendly

Loved having all our fave vegan options on vacation. Nice selection of produce that kept us fed the whole trip. Enjoyed some new fancy chocolates and brownies that we dont see at our natural grocer on the mainland. Friendly service.

Pros: Friendly service, Paper bag, Large selection of treats and premade foods

Cons: Find an attendant to serve you from the cold bar


Points +81

22 Oct 2021

Vegan Paradise

While it's not 100% vegan, there is such a great assortment of vegan and it is reasonably priced. Hot food, cold food, pre-packaged food, deli food, etc. It is wonderful.

Pros: Variety , Quality , Staff

Cons: Once a non-vegan deli sandwich was marked vegan


Points +77

23 Aug 2021

This is what vegan dreams are made of

When I visited Maui for the first time I fell in love with this place, I was so excited to come back. We’ve been in Maui for 2 weeks and we’ve been to Down to Earth more than I can count. It was a great option when we landed in Maui around 8pm and everything was closed. We got pre-made sandwiches and a few snacks. You need to try the tofu musubi! I was so grateful to have a vegan option of this Hawaiian delicacy. I also recommend buying Coconut Glens ice cream here, it’s $6 or $7 for a carton of it compared to the $8 they charge PER scoop from the truck on road to Hana! The chocolate milkshake and Nashville hot chickn sandwich from the deli were also really good!

Updated from previous review on 2021-08-23

Pros: Lots of vegan options , Tofu musubi , Coconut Glens ice cream


Points +1366

04 Aug 2021

Great place for vegan groceries

We needed a few grab and go items for the flight home and we were even able to get a cookie from the bakery that was vegan! Great selection!

Pros: Lots of vegan foods, Vegan pastry items


Points +3142

01 Jul 2021

Amazing food from deli

There were many clearly labeled vegan items for grab and go food. We decided to try out the deli and get made to order sandwiches. Everything was really good - especially the Nashville Hot Chick’n Sandwich. The grocery store itself is really nice but SO expensive. We bought a single cucumber for *gulp* $4.50. Tons of vegan specialty items but I wish they’d ditch the dairy and eggs and go completely vegan!

Pros: Great food made at grocery store , Zero meat

Cons: Super expensive Hawaiian prices , Produce really expensive


Points +26

04 Jan 2020

Just a great store with a good amount of options and a friendly vibe!

Nice store to visit, lots of foods and drinks available for purchase. Worth visiting to check it out.

Pros: Lots of vegan options, Have plenty of tables to sit at and eat, Friendly service

Cons: High protein low carb was hard to find, Good, but I remember their store in Oahu had more, I didn’t find dishes that really blew me away


Points +95

24 Dec 2019

Salad Bar Heaven

My family of four loves the salad bar here. Great after you land or before you take off to have some surefire good eats.

Pros: Fast, Super Yummy and Good Outdoor Seating, Great Choices


Points +235

21 Dec 2019


Close to the airport! Like the other reviewers have said, there's a ton of vegan options here (entrees, soups, pastries, and pizza). I had some mock chicken, pad thai, curry, an amazing spinach dip, and some fried eggplant. I like that they use compostable plates (though I didn't see a compost bin) and sell a variety of vegan substitutes and eco friendly items.

Pros: Tons of vegan options, Eco friendly, Close to airport

Cons: Pricey (10.99/lb)


Points +91

27 Nov 2019


So far this place has been the highlight of Maui. So many delicious vegan dishes in their cafe. Large selection of groceries and good prices for produce. Must go here while on Maui

Pros: Large selection, Delicious vegan food, Quality produce


Points +241

27 Nov 2019

Vegan haven the size of Whole Foods!

Found banana bread, mango cake, buffalo drumsticks within the first 5 minutes. All vegan!
Also tried their down to earth burger which was filling and delicious.

Pros: Lots of vegan food!, Hot food available


Points +86

24 Jun 2019

Amazing find! Right by the airport

Amazing find. Only 2 of the 20 dishes in their hot and cold bar weren’t vegan. Amazing place.

Pros: Variety , Hot buffet line. Charge by weight


Points +32

12 Jan 2019

Amazing hot bar options

Almost all the hot bar and salad bar options are vegan. There is a huge variety. It’s a great place to come for a vegan meal when in the area.


Points +2998

13 Jul 2018


Down to Earth is the store on Maui that impressed me the most with their vegan selection. The entire store is veg but certain items do contain dairy. They have a huge selection of vegan baked goods, including cookies and donuts daily. The hot bar is stocked full of things like bbq jackfruit, chicken tofu, vegan macaroni salad as well as healthy options. They also have a counter where you can order vegan wraps and burgers. Unlike Mana Foods, down to Earth has an easy parking lot with lots of open spaces, which I appreciate. Overall a great place to stop if you need snacks or groceries!


Points +47

08 Feb 2018

Nice little stop for groceries

There's a good variety of things to buy, a little cafe and food bar. Well rounded, a little expensive. Wouldn't recommend getting the Kale smoothie. But if you're looking to get some food shopping done and grab some lunch at the same time, going to a local organic store is always great.

Pros: Local, Food bar thats decently priced

Cons: Getting out of the parking lot is interesting


Points +8370

06 Feb 2018

Great selection

Down to Earth has an exceptionally great selection of healthy, organic, and vegan grocery items — better than a lot of health food stores on the mainland. I was especially happy to find a number of Hawaiian-made vegan snacks.



Points +2757

01 Sep 2017

Hands down the best in town

I visited pretty much all the health food stores on the island—Mana Foods, Whole Foods, Alive & Well, Hawaiian Moons—and was most impressed with this place. I primarily came for the salad bar, which is completely vegetarian and has great variety. I got food there twice and everything was delicious both times. Prices are reasonable for the quality. Wish I lived near one!

Pros: delicious, all vegetarian salad bar


Points +138

26 Jun 2017

Great menu

The deli is great! This is a great spot to stop in for a quality meal and sit down to enjoy it as you watch all the colorful characters of Maui pass by.

They give full disclosures of ingredients on all their prepared foods.

Its an all vegetarian grocery store so you can let your guard down a lot.

Pros: Great variety, Store is filled with high quality products

Cons: Pricier than Mana Foods, their menu never changes, No gluten free donuts like on Oahu

Soul2Soul Educare

Points +1070

27 Apr 2015

Great Veg Food, Great Selection, Healthy and Quick

If you're looking for a quick healthy veg lunch, dinner or snack, this is the place for you. They had a vast hot and salad bar buffets which were very flavorful and good value for your money. Plus most of the ingredients were organic and everything was vegetarian with no eggs. Their vegan pastries, cakes, baked goods are just absolutely to die for! We were going on a road trip to Hana and so bought a whole bunch of prepared food stuff from them and everything tasted fresh and was delicious! I wish we had a place like this in Atlanta! Their service was great too. Plus they have a large natural food grocery store where you can find everything you need under the sun! We were so grateful for this awesome place in Maui! When we went to Kauai we were disappointed that they didn't have a branch there.

Pros: healthy, vegetarian, great selection

Dee R

Points +24

03 Jun 2013

Now the BEST vegan place on Maui!

Down to Earth's remodel has made it THE BEST place to eat hot vegan non-gmo food on Maui! It's near the airport, and the parking is good. You won't feel crowded, and the staff is always smiling and happy.

The best part is the new-and-improved hot bar and salad bar. It's gorgeous, and the food is amazing! Everything's labeled Certified Organic. No guesswork about GMO's here.

They also sell everything you'd want from a well-stocked health food store.

Their produce section is the best on Maui. Always gmo-free wonderful tomatoes and papaya.

Pros: Not crowded, Delicious hot bar and salad bar, NON-GMO is clearly marked

Cons: Wish they had a 2nd location in Lahaina!


Points +3635

06 Dec 2012

Everything is Vegetarian

I had read about this place on happycow, and had shopped here several times during my past two trips to Maui. Was here again in December 2012, and here's my Down To Earth Natural Foods Market review update.

Down to Earth Market has several locations all together on the Hawaiian islands. In Maui, there's used to be a small store in Makawao as well as one in Lahaina, but they've both closed for many years. This one is the currently the only location in Maui.

This market is a moderate size store that's very well stocked with everything one needs. Food, snacks, supplements, toiletries, natural shampoos, etc. There is a great fresh produce area as well as a large bulk food section. The prices, however, are slightly more expensive than stores on mainland US, but this is Maui. Things are generally more expensive in Maui, especially the good stuff.

I feel good about shopping here over Whole Foods Market that had opened down the street, because I am supporting an all vegetarian market. Please go and show your support, too!

Pros: all vegetarian, vegan friendly, well stocked


Points +15114

28 Sep 2012

Down to Earth Natural Foods

I was quite impressed with Down to Earth, they are 100% vegetarian and carry so many things! Perhaps this is the best place for veg*ns to shop while in Maui. They even have a deli where you can get a sandwich or grab some items off of the hot bar if you're on the go. The stuff I had from the hot bar was good.


Points +2359

31 Jan 2012

top notch small healthfood store

We are so impressed by down to earth, there are so many amazing store made vegan items, this is your local spot. They have a great refrigerated sections and bulk. You can get everything you need here and more. Its sad such aa great place now has to compete with whole foods so definitely shop here, too.

Pros: custom veg items, deli, indoor dining


Points +1023

14 Jul 2011

best hf on Maui

The store is great. The selection is ample. Not to worry if you forget your hippie shampoo or sunblock, this place is right there next to the airport and has great selection and good prices.

Pros: selection, location, cost


Points +56

11 Feb 2008

Great food - good prices!

Vegans will find lots of stuff to eat here...You won't know what to choose! +)

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