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A.J. McClary is a world-class user experience consultant, internet marketer, and web designer whose focus is leveraging the effectiveness of digital media. For ten years, he has been a leader in designing powerful—customer-centered—applications that make a difference in the lives of others while building products aimed at monetizing a company’s greatest tool: their website. He specializes in consulting with companies who want to go to the next level in their design process—identifying user’s needs, increasing usability, and building products people love to use. He’s mastered sophisticated techniques to improve user experience, designing radiant user interfaces, performing in-depth heuristics evaluations, interviewing users, and optimizing workflow—to make a product customers love to use. Taking advantage of these user experience methodologies—including functional prototypes, interactive wireframes, and interaction design—he pairs information architecture strategies with digital media to set the right expectations from day one. He also has expertise in conceiving and implementing internet solutions that elevate brand image, generate revenues, and provide the basis for cost-effective internet marketing and expansion. He leverages social media, blogging, e-mail, and copywriting (to name a few) to improve marketing campaigns, while reducing advertising costs, increasing traffic, and improving the quality and experience of users. He is an expert in capitalizing on the advantages of web and digital media technologies—creating usable and scalable products, steering projects at micro and macro levels, and delivering to specification, on time and on budget. He is a talented web designer who makes use of the latest web standards, including the Section 508 recommendations for handicapped users, the W3C’s principles for coding HTML and CSS, and using design techniques that make your website look its best—while positively impacting user experience. He is also a web developer—which makes an excellent companion to his extensive user experience, marketing, and design background. Although not heavily involved in implementation, his programming experience pairs well with projects that need all aspects of their website streamlined and working in synergy the design to delivery. “A lot of people go out and hire some web designer to do it for them, and the designers don’t think about the entire site, things like interaction design, information architecture, and user experience. Just because you build a web site doesn’t mean you can sell something from it or that people are going to use it. Most people don’t treat their web site as their most valuable asset, they think of it as their business card instead of something that can be making a difference in people’s lives—and that is what I’m all about!”
Veg Status:
Vegan
Location:
Leesburg, Virginia
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Joined:
20 Apr 2011
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Male
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Last Login:
01 May 2011
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OMG, this place is so good! Lov'n It Live
Really loved this place Cafe Life
Best vegan option in Northern VA Lotus Vegetarian
Really great food! Good Fortune

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