Posted by happycowgirl at 02/14/12 23:18:53Thank you for this post. As an average vegan consumer, I'll admit I'm just as impressed seeing the word "vegan" on the front of the package as I am seeing the "certified vegan" logo on the back.
I didn't realize VAF wasn't a third party verifier. That's good to know. A bigger criticism in my opinion is the fact that they charge so much since it could deter smaller companies from using the logo.
Nonetheless, I think the Vegan logo is a wonderful thing and its growing popularity can only help animals. I looked at their vegan.org website and, from what they say anyway, it sure seems to me that their heart is in the right place. Quoting directly from their site:
"Our motivation is working to end cruelty to animals..."
"We are working to end cruelty to animals by showing the non-vegan food industry that there is a market for vegan products. Once there are more vegan products available, more people will want to become vegan. As more people become vegan, ..."
"We do not allow sugar that is refined though bone char to carry the "Certified Vegan" label."
"As it stands now, most people think veganism is too hard, restrictive, and expensive. When more vegan food is available it will be easier to find cheaper vegan "substitutions" so people won't feel it is hard, restrictive, or expensive. Making veganism appeal to all is the only way veganism will grow and therefore cruelty to animals will lessen."
"One of the goals of Vegan Action is to create growth in the vegan marketplace and increase the availability of vegan products."
Seems pretty impressive to me.
p.s. BillyQ -I wonder if they took down the B&B links in response to your concerns? I checked their website under "resources" as u described and they aren't there anymore.
Posted by BillyQ at 02/15/12 11:55:48"...VAF's new VAveg.org website..." Click on RESOURCES, you will still find the links (which promote meat consumption) I mentioned in the article. As far as what is being said on both websites: I agree with the ideas, but because of the aforementioned links, the message is being polluted. It's like a person who eats fish calling themselves a vegetarian. I would have never even bothered with all this effort if it had not been for the fact that VAF now promotes it's new confused message - on their new VAveg website. Then there is the concern about their status as a non-profit when I couldn't find any evidence that the money being generated is currently going to any vegan cause.