So when did you decide to open a raw-food restaurant?
When we were introduced to raw food, we went to Jeffrey with our big pitch and said, "Don't think we're crazy, but this is what we want to do." Over the next year we were looking for spaces, doing research and testing recipes all the time, trying to flesh out a menu. It's just so different from coming up with a menu for any other restaurant because you're using a whole new set of skills and having to educate yourself on new preparations and techniques, and learning the scientific rationale behind eating raw.
Full article here - http://findarticles.com/p/articles/mi_m3190/is_32_38/ai_n6153892
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