{"id":6299,"date":"2014-02-08T10:23:42","date_gmt":"2014-02-08T18:23:42","guid":{"rendered":"http:\/\/www.happycow.net\/blog\/?p=6299"},"modified":"2019-11-12T16:02:04","modified_gmt":"2019-11-13T00:02:04","slug":"vegan-margarine","status":"publish","type":"post","link":"https:\/\/www.happycow.net\/blog\/vegan-margarine\/","title":{"rendered":"Vegan ‘Butter’ In 1894 AKA Margarine – With A Big Thank You To Napolean (The Third One)! – Historical Vegan Marketing Campaigns"},"content":{"rendered":"
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\nThe Vegan Age<\/strong><\/p>\n

In 2014 we have vegan products made by wholly vegan companies.<\/p>\n

Veg(etari)ans & Food Reformers in the 19th century enjoyed very few manufactured, tongue-enticing ‘convenience’ foods.<\/p>\n

Some of the items quoted here are close to 120 years old.<\/p>\n

Here at the Ernest Bell Library<\/strong><\/em><\/a> we really enjoy seeing really great examples of marketing<\/a>; especially when they were done for humanitarian \/ vegetarian \/ vegan etc. products, publications & projects.<\/p>\n

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Here are some notes on the historical marketing of the product – Nucoline<\/strong> – one of the first ever butter substitutes which was actively marketed to veg(etari)ans.<\/span><\/p>\n

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\"Napoleon_III\"<\/a><\/p>\n

Napoleon III of France\u00a0Carl Schurz,\u00a0Reminiscences<\/i>, Volume Three, McClure Publishing Co., 1907, facing p. 276<\/p>\n

A Napoleon III Contest is to Thank for Margarine<\/span> <\/strong><\/span>(1)<\/p>\n

In the 1860’s, demand for butter in Paris was fast outstripping the supply, and the prices were soaring out of control. Napoleon III followed the success of his famous uncle Napoleon I’s contests with a call for a<\/span> …… (2)<\/p>\n

(From Wikipedia) ……satisfactory alternative for butter, suitable for use by the armed forces and the lower classes. French chemist Hippolyte M\u00e8ge-Mouri\u00e8s invented a substance he called oleomargarine, the name of which became shortened to the trade name “margarine”. M\u00e8ge-Mouri\u00e8s patented the concept in 1869 and expanded his initial manufacturing operation from France but had little commercial success. In 1871, he sold the patent to the Dutch company Jurgens, now part of Unilever. In the same year the German pharmacist Benedict Klein from Cologne founded the first margarine factory “Benedict Klein Margarinewerke”, producing the brands Overstolz and Botteram.<\/span> (3)<\/p>\n

Margarine for Great Britain<\/strong><\/span><\/p>\n

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Loder’s & Nucoline<\/strong> began processing vegetable oils and fats for the biscuit and confectionery trades in the United Kingdom in 1887, and also grew to become a great innovator in the field. Coconut stearine was the first of Loder\u2019s many \u2018specialties\u2019. Another milestone was the introduction of Cocoa Butter<\/span> (4)<\/p>\n

Their spreadable product – Nucoline<\/strong> – was\u00a0perfect for the ‘full vegetarians’ aka vegans in the UK – and glorious news for cows!<\/span><\/p>\n

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Nucoline<\/strong>\u00a0was actively marketed to & by vegetarians.\u00a0This advertisement appeared in an 1897 vegetarian recipe booklet of\u00a0The London Vegetarian Society<\/strong>.<\/span><\/p>\n

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Nucoline:<\/strong> Coconut butter. Before hydrogenated vegetable oils, one of the few vegetable oils solid like butter at room temperature. According to The Oil Conquest of the World’s chapter on margarine, when coconut oil was first sold as coconut-butter, there was the possibility of confusion with cocoa-butter, that is, cacao-butter, a by-product of chocolate manufacture, so Francis H. Loder, son of Francis W. Loder, of Loder and Nucoline, began insisting that it be spelled coco-nut and never cocoa-nut.<\/span> (5)<\/p>\n

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Professor Jago had also been called to vouch for wholemela (almost) bread – ~ The first Hovis advert appeared in 1888, in the form of an analyst’s report on the nutritional value of bread baked from germ flour. Professor William Jago said: “The prepared germ meal and flour yield a bread far superior in nutritive value, flavour and texture.” ~<\/span> (6)<\/p>\n

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\nThe members of \u00a0The London Vegetarian Society<\/strong> & \u00a0The Vegetarian Federal Union<\/strong> embraced Nucoline with enthusiastic affection.<\/span><\/p>\n

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\n4th International Congress 1897, London, England<\/strong><\/span><\/p>\n

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~ Most Vegetarians are acquainted with the merits of “Nucoline”<\/strong>, and it was, consequently, like meeting an old friend to light upon the exhibit containing specimens of the article. ~<\/span> (7)<\/p>\n

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~ The more notable among the various articles exhibited included, in addition to a remarkably fine display of vegetables, fruits, and cereals, and of pulverised and condensed pulses, prepared foods of every imaginable variety and disguising appellation such a ‘Melton Mowbray pies,’ ‘vegetable sausages,’ ‘macaroni chops,’ &c. ; some especially tempting looking samples of the ‘N.R. fruit and nut bread’ (forming, when eaten with juicy fruits or vegetables, a perfect diet) ; of Cyclone whole-meal flour in the shape of pastry, cakes, and biscuits; of Nucoline butter ( a purely vegetable, fatty product obtained from nuts, and invaluable for confectionery and frying purposes)<\/strong> ; of ‘Albene,’ also a pure vegetable fat, superior to lard, butter, or any animal fat for all cooking and medical needs ; of ‘Vegetable cod-liver oil;’ and lastly, but worthy of the highest commendation, of the delicious ‘ Nizam’ vegetable curries, specially prepared by the renowned Indian chef, ‘Veeraswamy,’ for the delectation of visitors to the Congress, and of which each guest – if so disposed – was requested to partake. ~<\/span> (8)<\/p>\n

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~ A rough balance sheet relating to the Congress was presented, which showed that, whereas the loss last year was nearly \u00a320, this year it was below \u00a33. Stalls for the Congress Exhibition, 1899, have already been taken by Messrs. Cadbury, Hovis, Clapp, Albene, Vejos, Nucoline<\/strong>, Falona, and Mrs. Eliot. ~<\/span> (9)<\/p>\n

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Transcribed from a 1906 magazine – the original is too faded to reproduce.<\/strong><\/span><\/p>\n

WE GIVE A GUARANTEE<\/strong><\/span>
\n Answering a correspondent in 1899<\/strong>, we said: ” We guarantee that Nucoline when it leaves our works is a pure vegetable fat without any admixture or preservative whatever. It is not possible for any alkaline substance to be present in the fat when it leaves our works.”<\/span><\/p>\n

In 1903<\/strong> we said: ” We guarantee Nucoline to be absolutely pure Cocoa-nut Butter without any admixture of salt, chemicals, or other matter. You may have the same tested in any way you may consider fit.”<\/span><\/p>\n

In 1905<\/strong> we repeat the same guarantee and make the same offer to any food reformer. We are prepared now, as we always have been, to demonstrate the<\/span>
\n Absolute Purity of Nucoline<\/strong>.<\/span><\/p>\n

We will cheerfully send further particulars and samples to genuine enquirers. Our NUCOLINE<\/strong> and VEJSU<\/strong> are obtainable at Vegetarian Dep\u00f4ts, the leading Stores and Grocers.<\/span><\/p>\n

LODERS & NUCOLINE<\/strong>, Ltd., Cairn Mills, Silvertown, London, E. (10)<\/span><\/p>\n


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Darkness sets in!<\/strong><\/span><\/p>\n

What started off as being very good news indeed for cows has now partly turned into terrible news for orangutans.<\/p>\n

The family firm which had actively co-operated with London’s vegetarian community was sold –\u00a0Unilever Ltd acquired Loders & Nucoline in 1929. (11)<\/p>\n

(From Wikipedia again) …Loders and Nucoline plant at Cairn Mills, a traditional port oleo industry and formerly part of Unilever. This originally milled seeds but later concentrated on production of fats from palm kernel oil. (12)<\/p>\n

Very bad new for orangutans indeed –\u00a0……and the added Vitamin A probably came from dead fish!<\/p>\n

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…..as for the current owners – ……Oh Dear (13)<\/div>\n
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Unilever time – 1950s & 60s advertising for Nucoa margarine.<\/strong><\/div>\n