{"id":21426,"date":"2019-09-21T16:13:42","date_gmt":"2019-09-21T23:13:42","guid":{"rendered":"https:\/\/www.happycow.net\/blog\/?p=21426"},"modified":"2019-09-21T16:28:57","modified_gmt":"2019-09-21T23:28:57","slug":"impossible-burger-finally-hits-grocery-shelves","status":"publish","type":"post","link":"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/","title":{"rendered":"Impossible Burger Hits Grocery Shelves"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>From restaurant menus to store shelves, the world is seeing plant-based meat substitutes explode. <a target=\"_blank\" href=\"https:\/\/impossiblefoods.com\/recipes\/\"  rel=\"external nofollow\">Impossible Burger<\/a> is a top contender in the meatless industry, and is finally available for the at-home chef to enjoy.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21453\" src=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o.jpg\" alt=\"\" width=\"1023\" height=\"1023\" srcset=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o.jpg 1023w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o-150x150.jpg 150w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o-300x300.jpg 300w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o-768x768.jpg 768w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/69497170_2556408544415943_597560251591426048_o-120x120.jpg 120w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><\/a><\/p>\n<p>Since the Impossible Burger debut in restaurants in 2016, fans have been inquiring when they can expect to prepare the burger at home &#8211; with plenty of hints from Impossible Foods that they heard fans, loud and clear.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.gelsons.com\/about\/news-and-events\/blog\/impossible-burger-worldwide-debut-in-grocery-stores-gelsons-markets.html\"  rel=\"external nofollow\">Gelson&#8217;s Market<\/a> will carry the 12-ounce product package in 27 locations throughout California (retail value: $8.99). Gelson&#8217;s is also putting a limit on individual purchases at ten per customer, rightfully curbing us all from another potential <a target=\"_blank\" href=\"https:\/\/www.cnet.com\/news\/the-impossible-burger-is-demand-outrunning-supply\/\"  rel=\"external nofollow\">shortage<\/a>.<\/p>\n<p><a href=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/70326850_2582058475184283_3552530122407936000_n.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21452\" src=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/70326850_2582058475184283_3552530122407936000_n.jpg\" alt=\"\" width=\"820\" height=\"360\" srcset=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/70326850_2582058475184283_3552530122407936000_n.jpg 820w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/70326850_2582058475184283_3552530122407936000_n-300x132.jpg 300w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/70326850_2582058475184283_3552530122407936000_n-768x337.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><\/p>\n<p>Get ready, East Coast: Impossible Foods says they&#8217;re coming for your stores later this month. The company aims to be available in stores nation-wide by mid-2020. You will find the Impossible ground &#8220;meat&#8221; packages available in the frozen section, next to the beef.<\/p>\n<p><code><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" style=\"background: white; max-width: 658px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" src=\"https:\/\/www.instagram.com\/p\/B2o-lPKB0uB\/embed?utm_source=ig_embedembed\/captioned\/\" height=\"750\" frameborder=\"0\" scrolling=\"no\" data-instgrm-payload-id=\"instagram-media-payload-0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/code><\/p>\n<p>The Impossible Burger is currently available at 17,000 restaurants, according to the company, including <a target=\"_blank\" href=\"https:\/\/www.bk.com\/menu-item\/impossible-whopper\"  rel=\"external nofollow\">Burger King<\/a> and <a target=\"_blank\" href=\"https:\/\/www.whitecastle.com\/promotions\/impossible-slider\"  rel=\"external nofollow\">White Castle<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From restaurant menus to store shelves, the world is seeing plant-based meat substitutes explode. Impossible Burger is a top contender in the meatless industry, and is finally available for the at-home chef to enjoy. Since the Impossible Burger debut in restaurants in 2016, fans have been inquiring when they can expect to prepare the burger at home &#8211; with plenty of hints from Impossible Foods that they heard fans, loud and clear. Gelson&#8217;s Market will carry the 12-ounce product package in 27 locations throughout California (retail value: $8.99). Gelson&#8217;s is also putting a limit on individual purchases at ten per customer, rightfully curbing us all from another potential shortage. Get ready, East Coast: Impossible Foods says they&#8217;re coming for your stores later this month. The company aims to be available in stores nation-wide by mid-2020. You will find the Impossible ground &#8220;meat&#8221; packages available in the frozen section, next to the beef. \ufeff The Impossible Burger is currently available at 17,000 restaurants, according to the company, including Burger King and White Castle.<\/p>\n","protected":false},"author":176288,"featured_media":21462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,341],"tags":[229,1388,342],"class_list":["post-21426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-products","tag-news","tag-products-2","tag-vegan-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impossible Burger Hits Grocery Shelves - HappyCow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impossible Burger Hits Grocery Shelves - HappyCow\" \/>\n<meta property=\"og:description\" content=\"From restaurant menus to store shelves, the world is seeing plant-based meat substitutes explode. Impossible Burger is a top contender in the meatless industry, and is finally available for the at-home chef to enjoy. Since the Impossible Burger debut in restaurants in 2016, fans have been inquiring when they can expect to prepare the burger at home &#8211; with plenty of hints from Impossible Foods that they heard fans, loud and clear. Gelson&#8217;s Market will carry the 12-ounce product package in 27 locations throughout California (retail value: $8.99). Gelson&#8217;s is also putting a limit on individual purchases at ten per customer, rightfully curbing us all from another potential shortage. Get ready, East Coast: Impossible Foods says they&#8217;re coming for your stores later this month. The company aims to be available in stores nation-wide by mid-2020. You will find the Impossible ground &#8220;meat&#8221; packages available in the frozen section, next to the beef. \ufeff The Impossible Burger is currently available at 17,000 restaurants, according to the company, including Burger King and White Castle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/\" \/>\n<meta property=\"og:site_name\" content=\"HappyCow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HappyCow\" \/>\n<meta property=\"article:author\" content=\"uprootedfoodie\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-21T23:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-21T23:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-21-at-4.27.25-PM-1024x982.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"982\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miranda Lipes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uprootedfoodie\" \/>\n<meta name=\"twitter:site\" content=\"@happycow\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miranda Lipes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/\"},\"author\":{\"name\":\"Miranda Lipes\",\"@id\":\"https:\/\/www.happycow.net\/blog\/#\/schema\/person\/0f994c66af2d43987572438b0d9b1893\"},\"headline\":\"Impossible Burger Hits Grocery Shelves\",\"datePublished\":\"2019-09-21T23:13:42+00:00\",\"dateModified\":\"2019-09-21T23:28:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\/\/www.happycow.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-21-at-4.27.25-PM.png\",\"keywords\":[\"news\",\"products\",\"vegan products\"],\"articleSection\":[\"General\",\"Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/\",\"url\":\"https:\/\/www.happycow.net\/blog\/impossible-burger-finally-hits-grocery-shelves\/\",\"name\":\"Impossible Burger Hits Grocery Shelves - 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