{"id":19961,"date":"2018-01-10T13:05:30","date_gmt":"2018-01-10T21:05:30","guid":{"rendered":"https:\/\/www.happycow.net\/blog\/?p=19961"},"modified":"2018-01-10T13:07:00","modified_gmt":"2018-01-10T21:07:00","slug":"veganism-outpacing-meat-eating-first-time-history","status":"publish","type":"post","link":"https:\/\/www.happycow.net\/blog\/veganism-outpacing-meat-eating-first-time-history\/","title":{"rendered":"Why Veganism Is Outpacing Meat-Eating For The First Time In History"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div>\n<p><a href=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/653176864.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19971\" src=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/653176864.jpg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/653176864.jpg 612w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/653176864-150x150.jpg 150w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/653176864-300x300.jpg 300w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/653176864-120x120.jpg 120w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p class=\"m_6671090316844198318gmail-msonormal\">A few weeks ago, I ended up racing a friend of mine who thought he could beat me in a footrace. Yes, it was as ridiculous and childish as it sounds, but bear with me a second. During the race, I remember hearing my other friend, who was umpiring the race, yell \u2018vegan for the win!\u2019 as I crossed the finished line. We all laughed, of course, but that proclamation got my mind going. I started doing research and was as surprised as I was happy to find out that veganism, per capita, was outpacing meat-eating \u2013 and it wasn\u2019t even close. These are the reasons I discovered as to why.<u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><span style=\"text-decoration: underline;\"><b>Global Awareness<\/b><\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\">I remember hearing that a crew of Danish politicians at\u00a0VeganerUdfordringen\u00a0had<a href=\"http:\/\/metro.co.uk\/2017\/05\/18\/politicians-in-denmark-are-going-vegan-to-tackle-climate-change-6644947\/\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/metro.co.uk\/2017\/05\/18\/politicians-in-denmark-are-going-vegan-to-tackle-climate-change-6644947\/&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNExlKuWn6Sn3H37aXvdgHnTuvmUCg\">\u00a0decided to go vegan to raise awareness<\/a>\u00a0for the health and environmental purposes of a plant-based diet. Around that same time, a group of\u00a0<a href=\"https:\/\/www.riseofthevegan.com\/blog\/eu-members-call-for-a-shift-to-plant-based-diets-to-protect-the-environment\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.riseofthevegan.com\/blog\/eu-members-call-for-a-shift-to-plant-based-diets-to-protect-the-environment&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNG_nO3CGiTCFNf6samQDdn8f2v2fg\">24 European parliament members signed a letter<\/a>\u00a0advising Europe to make the move to a plant-based diet for health and long-term sustainability.<\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\">All over the world people are awakening to the reality that consumption of animal products and health and environment are all innately linked. Meaning, the world is inching closer and closer to the plant-based revolution that was\u00a0<a href=\"https:\/\/www.livekindly.co\/googles-executive-chairman-predicts-vegan-revolution-coming\/\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.livekindly.co\/googles-executive-chairman-predicts-vegan-revolution-coming\/&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNF7K1BGuyutVyFN7HWm-mQF1IO8Bg\">predicted last year by Alphabet<\/a>\u00a0and its \u2018little known\u2019 parent company Google.<u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\">And speaking of that small company,\u00a0<a href=\"https:\/\/www.riseofthevegan.com\/blog\/google-searches-for-vegan-have-never-been-higher\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.riseofthevegan.com\/blog\/google-searches-for-vegan-have-never-been-higher&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNHorrDtn55rTKG6-_umur1uFIre7w\">Google has stated that since 2014<\/a>\u00a0search for the terms \u201cvegan\u201d or \u201cvegetarian\u201d has continued to increase all over the world.<br \/>\n<b><i><\/i><\/b><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><b><i>*Bonus:<\/i><\/b>\u00a0We created a cracking little handbook called \u2018When they this, you say that\u201d: Vegan Self-defense 101.\u00a0<a href=\"http:\/\/govegr.com\/vegan-selfdefense-101\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/govegr.com\/vegan-selfdefense-101&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNFm7afKMi7DMv6kxeWQ1LqLI0Un1A\">Get it here!<\/a><u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><span style=\"text-decoration: underline;\"><strong>Athletics<\/strong><\/span><u><\/u><u><\/u><\/p>\n<div id=\"attachment_19973\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/kryie.jpg\" ><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19973\" class=\"wp-image-19973\" src=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/kryie.jpg\" alt=\"\" width=\"500\" height=\"329\" srcset=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/kryie.jpg 850w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/kryie-300x198.jpg 300w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/kryie-768x506.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-19973\" class=\"wp-caption-text\">(Photo by Maddie Meyer\/Getty Images)<\/p><\/div>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\">Celebrities are cool and all, but when more superstar level athletes than ever start to come out and vocally proclaimed their vegan devotion, that speaks louder than anything \u2013 because, you know, their bodies are their business. NBA Superstars like\u00a0<a href=\"https:\/\/www.govegr.com\/vegr-news\/2017\/11\/21\/kyrie-irvings-new-secret-weapon-veganism\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.govegr.com\/vegr-news\/2017\/11\/21\/kyrie-irvings-new-secret-weapon-veganism&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNGxpgDjA97Myx_0T0trYxWwBNdh3A\">Kyrie Irving<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.oregonlive.com\/blazers\/index.ssf\/2017\/09\/watch_trail_blazers_damian_lillard_discusses_going.html\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.oregonlive.com\/blazers\/index.ssf\/2017\/09\/watch_trail_blazers_damian_lillard_discusses_going.html&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNFBgROY0Sx0vSLF2ET8DJ2G1oPoHw\">Damian Lillard<\/a>; to NFL all-pro tackle\u00a0<a href=\"https:\/\/www.washingtonpost.com\/news\/football-insider\/wp\/2017\/09\/20\/you-have-to-have-some-type-of-girth-redskins-lt-trent-williams-tweaks-his-vegan-diet\/\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.washingtonpost.com\/news\/football-insider\/wp\/2017\/09\/20\/you-have-to-have-some-type-of-girth-redskins-lt-trent-williams-tweaks-his-vegan-diet\/&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNGwVfUaV-Dh_4E22t5J-b8gsK6YbA\">Trent Williams<\/a>; to the group of\u00a0<a href=\"http:\/\/vegnews.com\/articles\/page.do?pageId=9607&amp;catId=1\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/vegnews.com\/articles\/page.do?pageId%3D9607%26catId%3D1&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNFd0lMI1BXO1POdgUqYh-8c9uTDlg\">vegan athletes that won 32 medals at the Naturally Fit Games<\/a>\u00a0\u2013 and the list just keeps getting longer. They know that plant-based protein is the better choice for building muscle and conditioning \u2013 and that\u2019s major!<u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><span style=\"text-decoration: underline;\"><strong>Health<\/strong><\/span><u><\/u><u><\/u><\/p>\n<p><a href=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/0cd3de_1693f638ad4948e5bd6f3b55d08e7a88-e1433796945503.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19969\" src=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/0cd3de_1693f638ad4948e5bd6f3b55d08e7a88-e1433796945503.jpg\" alt=\"\" width=\"500\" height=\"357\" srcset=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/0cd3de_1693f638ad4948e5bd6f3b55d08e7a88-e1433796945503.jpg 630w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/0cd3de_1693f638ad4948e5bd6f3b55d08e7a88-e1433796945503-300x214.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\">The undisputed number one reason most people go vegan is for their own health benefits. Once people\u2019s mortality comes into play and they learn that vegan food comes without the harmful elements found in animal products that lead to\u00a0<a href=\"https:\/\/www.jhsph.edu\/research\/centers-and-institutes\/johns-hopkins-center-for-a-livable-future\/research\/clf_publications\/pub_rep_desc\/meat_intake.html\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.jhsph.edu\/research\/centers-and-institutes\/johns-hopkins-center-for-a-livable-future\/research\/clf_publications\/pub_rep_desc\/meat_intake.html&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNGRgAOaV4dG3Uh6XOjqA7UHhPZ2kQ\">disease and inflammation<\/a>\u00a0\u2013 they start listening a little more intently.<\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><b><i><\/i><\/b><b><i>*Bonus:<\/i><\/b>\u00a0We\u2019ve created an \u2018Easy 3-Ingredients Recipe Book\u201d so you\u2019ll never have to worry about having enough delicious and healthy options.\u00a0<a href=\"http:\/\/govegr.com\/easy-3-ingredient-recipe-book\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/govegr.com\/easy-3-ingredient-recipe-book&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNFq12-CkLQkYPKdDTGuCX_Ru0J6mw\">Download it here!<\/a><u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><span style=\"text-decoration: underline;\"><strong>Money Talks<\/strong><\/span><u><\/u><u><\/u><\/p>\n<p><a href=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/21853.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19970\" src=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/21853.jpg\" alt=\"\" width=\"500\" height=\"332\" srcset=\"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/21853.jpg 620w, https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/01\/21853-300x199.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><span style=\"color: #000000;\">Like many things in this world, the rise of vegan awareness can be traced directly to money. The impact of meat consumption is driving demand for meat-free products and substitutes. As veganism continues to go more and more mainstream, the convenience of it has risen with the demand. Many restaurants and cafes have made a hard left turn and decided veganism is where the future is going \u2013 so they should too. Seriously, there are now dairy-free ice-cream parlors, 24-hour drive-thru vegan restaurants, and vegan pizza joints \u2013 for goodness sakes. It\u2019s actually a little bit insane how far veganism has come, from a business standpoint. Especially when you hear that, say,\u00a0the largest dairy company in New York\u00a0<a href=\"https:\/\/www.businessinsider.com.au\/dairy-farm-nut-milks-elmhurst-2017-4?r=US&amp;IR=T\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.businessinsider.com.au\/dairy-farm-nut-milks-elmhurst-2017-4?r%3DUS%26IR%3DT&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNEBdfPWfbakAXr3AXoCeVwYi-6gxg\">completely ditched dairy for plant-based options<\/a>.\u00a0Like wtf?!?! But it shows you exactly how loudly money speaks.<\/span><\/p>\n<div class=\"m_433012240502211232gmail-adL\">\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\"><span style=\"text-decoration: underline;\"><strong>Stats<\/strong><\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_433012240502211232gmail-m_1868144765894677881gmail-m_6671090316844198318gmail-msonormal\">Some people will never be convinced unless there are statistics staring back at them. So for those hard to please people, I present to them this:<\/p>\n<ul>\n<li>Six percent of the U.S. population now classify themselves as vegan (Source:\u00a0<a href=\"http:\/\/www.onegreenplanet.org\/news\/six-percent-of-americans-identify-as-vegan\/\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.onegreenplanet.org\/news\/six-percent-of-americans-identify-as-vegan\/&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNHkBsFbLRNEAiRnQsJ6FxfwjGY4kQ\">One Green Planet<\/a>)<\/li>\n<li>One-third of U.S. consumers cited they were eating proteins other than meat; One-fourth said it was for health reasons. (Source:\u00a0<a href=\"https:\/\/nypost.com\/2017\/03\/23\/why-americans-arent-eating-as-much-beef\/\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/nypost.com\/2017\/03\/23\/why-americans-arent-eating-as-much-beef\/&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNEwXGMZMys7MMNhUsFTGOW5fkqmWg\">Mintel<\/a>)<\/li>\n<li>In the last ten years, the U.K. has seen a 360% increase in veganism (Source:\u00a0<a href=\"http:\/\/www.telegraph.co.uk\/food-and-drink\/news\/number-of-vegans-in-britain-rises-by-360-in-10-years\/\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.telegraph.co.uk\/food-and-drink\/news\/number-of-vegans-in-britain-rises-by-360-in-10-years\/&amp;source=gmail&amp;ust=1515704156692000&amp;usg=AFQjCNH8SuMK62kFaz88Uc0D4VfEQypy9w\">The Telegraph<\/a>)<\/li>\n<li>By 2020, the global meat-alternative market will increase to $5.2 billion (Source:\u00a0<a href=\"https:\/\/www.alliedmarketresearch.com\/press-release\/global-meat-substitute-market.html\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.alliedmarketresearch.com\/press-release\/global-meat-substitute-market.html&amp;source=gmail&amp;ust=1515704156693000&amp;usg=AFQjCNEN7M21URZ-hkMqw4CmEAisJyEYMw\">Allied Market Research<\/a>)<\/li>\n<li>In 2017,<a href=\"http:\/\/www.acc.org\/latest-in-cardiology\/articles\/2016\/08\/03\/09\/29\/plant-vs-animal-protein-intake-in-cv-mortality-risk\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.acc.org\/latest-in-cardiology\/articles\/2016\/08\/03\/09\/29\/plant-vs-animal-protein-intake-in-cv-mortality-risk&amp;source=gmail&amp;ust=1515704156693000&amp;usg=AFQjCNGQZMtN6hdBTR10gsxD1EOPgZkDVQ\">\u00a0The American College of Cardiology cited research<\/a>\u00a0showing plant-protein is significantly more heart-healthy than animal protein<\/li>\n<li><a href=\"http:\/\/www.bmj.com\/content\/357\/bmj.j1957\"  target=\"_blank\" rel=\"noopener external nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.bmj.com\/content\/357\/bmj.j1957&amp;source=gmail&amp;ust=1515704156693000&amp;usg=AFQjCNFWJz4zgyFRvAhgdI6pCw1C5Kdsqg\">The largest study ever conducted on the link between meat and disease, by the British Medical Journal,<\/a>\u00a0found that meat eaters are 26% more likely to die of nine major diseases (cancer, heart-disease, diabetes, etc.) than those who consume a plant-based diet.<\/li>\n<\/ul>\n<\/div>\n<p class=\"m_6671090316844198318gmail-msonormal\">\n<p class=\"m_6671090316844198318gmail-msonormal\">So, in closing, Veganism for the win! \ud83d\ude42<u><\/u><u><\/u><\/p>\n<\/div>\n<div id=\"m_6671090316844198318DAB4FAD8-2DD7-40BB-A1B8-4E2AA1F9FDF2\"><\/div>\n<div>About the authors:\u00a0Alex and Gerry are the co-founders of Vegr (<a target=\"_blank\" href=\"http:\/\/www.govegr.com\"  rel=\"external nofollow\">GoVegr.com<\/a>). Together they are looking to inspire and unite the vegan community through memes, blogs, videos, and information.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, I ended up racing a friend of mine who thought he could beat me in a footrace. Yes, it was as ridiculous and childish as it sounds, but bear with me a second. During the race, I remember hearing my other friend, who was umpiring the race, yell \u2018vegan for the win!\u2019 as I crossed the finished line. We all laughed, of course, but that proclamation got my mind going. I started doing research and was as surprised as I was happy to find out that veganism, per capita, was outpacing meat-eating \u2013 and it wasn\u2019t even close. These are the reasons I discovered as to why. Global Awareness I remember hearing that a crew of Danish politicians at\u00a0VeganerUdfordringen\u00a0had\u00a0decided to go vegan to raise awareness\u00a0for the health and environmental purposes of a plant-based diet. Around that same time, a group of\u00a024 European parliament members signed a letter\u00a0advising Europe to make the move to a plant-based diet for health and long-term sustainability. All over the world people are awakening to the reality that consumption of animal products and health and environment are all innately linked. Meaning, the world is inching closer and closer to the plant-based revolution [&hellip;]<\/p>\n","protected":false},"author":166308,"featured_media":19972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,23,3],"tags":[2333,2340,16],"class_list":["post-19961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-nutrition","category-vegan","tag-health","tag-nutrition","tag-veganism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Veganism Is Outpacing Meat-Eating For The First Time In History - HappyCow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.happycow.net\/blog\/veganism-outpacing-meat-eating-first-time-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Veganism Is Outpacing Meat-Eating For The First Time In History - HappyCow\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago, I ended up racing a friend of mine who thought he could beat me in a footrace. Yes, it was as ridiculous and childish as it sounds, but bear with me a second. During the race, I remember hearing my other friend, who was umpiring the race, yell \u2018vegan for the win!\u2019 as I crossed the finished line. We all laughed, of course, but that proclamation got my mind going. I started doing research and was as surprised as I was happy to find out that veganism, per capita, was outpacing meat-eating \u2013 and it wasn\u2019t even close. These are the reasons I discovered as to why. Global Awareness I remember hearing that a crew of Danish politicians at\u00a0VeganerUdfordringen\u00a0had\u00a0decided to go vegan to raise awareness\u00a0for the health and environmental purposes of a plant-based diet. Around that same time, a group of\u00a024 European parliament members signed a letter\u00a0advising Europe to make the move to a plant-based diet for health and long-term sustainability. All over the world people are awakening to the reality that consumption of animal products and health and environment are all innately linked. 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