{"id":110,"date":"2008-02-28T17:40:03","date_gmt":"2008-02-29T01:40:03","guid":{"rendered":"http:\/\/www.happycow.net\/blog\/?p=110"},"modified":"2008-02-28T17:40:03","modified_gmt":"2008-02-29T01:40:03","slug":"is-vegan-the-new-ethical-marketing-buzzword","status":"publish","type":"post","link":"https:\/\/www.happycow.net\/blog\/is-vegan-the-new-ethical-marketing-buzzword\/","title":{"rendered":"Is vegan the new ethical marketing buzzword?"},"content":{"rendered":"
<\/div>

The trend used to be that marketers and advertisers would latch onto anything green, natural or organic. Even if they wouldn\u2019t explicitly say it, because it would blatantly be lying, they would use pristine rainforests, crystal clear lakes and cascading waterfalls. They let the images lawfully speak for them. The trend towards \u2018greening\u2019 every product on the market has gotten so out of control that the term Greenwashing was coined to describe unethical products with a green twist. Websites have sprung up everywhere helping consumers to tell the ethical from the manufactured. Go to Corp Watch Greenwashing Awards website and you can vote for your \u2018favourite\u2019 greenwashed product.<\/p>\n

But it looks like \u2018vegan\u2019 might be the new catch phrase used by companies and corporations to show just how ethical, responsible and natural their product truly is. Even if that product is a new strip club. This month saw the opening of the world\u2019s first vegan strip club in Portland, Oregon in the States. The press release lists Casa Diablo as the next natural convenience for \u2018the most vegan city in America.\u2019<\/p>\n

The argument for a legitimate vegan entrepreneur trying to do his bit to promote cruelty-free businesses is there if you look for it. For example, a lot of the dancers are vegan or vegetarian themselves. (It helps keep the weight off, or so they say) And the girls aren\u2019t allowed to wear leather, fur, silk or wool \u2013 of course they\u2019re strippers so by the end of the night they\u2019re not wearing anything at all. The owner has been a vegan for 23-years. And all food and drink served at the establishment is 100 per cent animal free.<\/p>\n

The argument for this being one man trying to cash in on an ethical lifestyle option is as follows \u2013 there is no where that the strip club is advertised as vegan, outside of the media, that is. The menu items have no ingredients description, there is even an option to order chicken or beef. (Diablo says he likes to dupe his carnivore customers by serving them gluten-free, soy-based \u2018meat\u2019 products.) The \u2018naughty-nurse\u2019 flyers used to promote the clubs opening, littered everywhere throughout the city, covering the downtown area in \u2018cheap nudie pictures\u2019 had no mention of the vegan qualities of the establishment. A journalist who attended the opening night failed to see any food service happening anywhere and met with a dancer who didn\u2019t care whether the club or the client was a carnivore or a vegan, she was just looking for a job.<\/p>\n

I know which sides got my vote.<\/p>\n

Should you be harboring any doubt that this isn\u2019t a marketing ploy designed to get pressed by outraged, confused, annoyed or titillated members of the media, refer to the Casa Diablo MySpace page, where Johnny Diablo himself, the owner of the newest vegan and vag establishment talks about how he bankrupted his last eatery because, \u201cmost vegans live at the poverty level or below.\u201d Guess he shouldn\u2019t hold out any hopes for his latest vegan venture then.<\/p>\n","protected":false},"excerpt":{"rendered":"

The trend used to be that marketers and advertisers would latch onto anything green, natural or organic. Even if they wouldn\u2019t explicitly say it, because it would blatantly be lying, they would use pristine rainforests, crystal clear lakes and cascading waterfalls. They let the images lawfully speak for them. The trend towards \u2018greening\u2019 every product on the market has gotten so out of control that the term Greenwashing was coined to describe unethical products with a green twist. Websites have sprung up everywhere helping consumers to tell the ethical from the manufactured. Go to Corp Watch Greenwashing Awards website and you can vote for your \u2018favourite\u2019 greenwashed product. But it looks like \u2018vegan\u2019 might be the new catch phrase used by companies and corporations to show just how ethical, responsible and natural their product truly is. Even if that product is a new strip club. This month saw the opening of the world\u2019s first vegan strip club in Portland, Oregon in the States. The press release lists Casa Diablo as the next natural convenience for \u2018the most vegan city in America.\u2019 The argument for a legitimate vegan entrepreneur trying to do his bit to promote cruelty-free businesses is there if […]<\/p>\n","protected":false},"author":8760,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,19,3],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-dining","category-environment","category-vegan"],"yoast_head":"\nIs vegan the new ethical marketing buzzword? - HappyCow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.happycow.net\/blog\/is-vegan-the-new-ethical-marketing-buzzword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is vegan the new ethical marketing buzzword? - HappyCow\" \/>\n<meta property=\"og:description\" content=\"The trend used to be that marketers and advertisers would latch onto anything green, natural or organic. Even if they wouldn\u2019t explicitly say it, because it would blatantly be lying, they would use pristine rainforests, crystal clear lakes and cascading waterfalls. They let the images lawfully speak for them. The trend towards \u2018greening\u2019 every product on the market has gotten so out of control that the term Greenwashing was coined to describe unethical products with a green twist. Websites have sprung up everywhere helping consumers to tell the ethical from the manufactured. Go to Corp Watch Greenwashing Awards website and you can vote for your \u2018favourite\u2019 greenwashed product. But it looks like \u2018vegan\u2019 might be the new catch phrase used by companies and corporations to show just how ethical, responsible and natural their product truly is. Even if that product is a new strip club. This month saw the opening of the world\u2019s first vegan strip club in Portland, Oregon in the States. 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