{"version":"1.0","provider_name":"HappyCow","provider_url":"https:\/\/www.happycow.net\/blog","author_name":"HappyCow","author_url":"https:\/\/www.happycow.net\/blog\/author\/webmaster\/","title":"VegReady - Vegan Meal Subscription Service - HappyCow","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"3LTkgXVCIC\"><a href=\"https:\/\/www.happycow.net\/blog\/vegready-vegan-meal-subscription-service\/\">VegReady &#8211; Vegan Meal Subscription Service<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.happycow.net\/blog\/vegready-vegan-meal-subscription-service\/embed\/#?secret=3LTkgXVCIC\" width=\"600\" height=\"338\" title=\"&#8220;VegReady &#8211; Vegan Meal Subscription Service&#8221; &#8212; HappyCow\" data-secret=\"3LTkgXVCIC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2018\/12\/veg-ready-meal-subscription.png","thumbnail_width":910,"thumbnail_height":997,"description":"When will we reach the tipping point of a global transition to veganism? This is the question Mark Perlmutter, Founder and CEO of the new startup VegReady.com, has been asking himself throughout his nearly 40 years as a vegan. \u201cI can see clearly that now is the time,\u201d said Perlmutter. \u201cVegReady has been designed for this very moment.\u201d His vegan meal subscription company was born from this idea: more and more people are becoming aware that a vegan diet can dramatically benefit their health and the fate of our planet, but making or maintaining the switch feels too difficult. To someone starting out, a vegan diet can seem inconvenient, expensive, and bland. Perlmutter has positioned VegReady to address this in a number of ways. For maximum convenience, the meal delivery is a subscription service. The food comes pre-cooked and ready to eat. Unlike other meal delivery services that have frozen foods that require refrigeration, VegReady meals have a 12-month shelf life without refrigeration. This means subscribers don\u2019t have to fuss with delivery schedule coordination or food waste. And once they\u2019ve received the meals, they can be stored in the cabinet or even in a desk at work \u2013 making it [&hellip;]"}