{"version":"1.0","provider_name":"HappyCow","provider_url":"https:\/\/www.happycow.net\/blog","author_name":"melissakz","author_url":"https:\/\/www.happycow.net\/blog\/author\/melissakz\/","title":"Fake Meat: Tastes just like Chicken? - HappyCow","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZcnYOhHZMB\"><a href=\"https:\/\/www.happycow.net\/blog\/fake-meat-tastes-just-like-chicken\/\">Fake Meat: Tastes just like Chicken?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.happycow.net\/blog\/fake-meat-tastes-just-like-chicken\/embed\/#?secret=ZcnYOhHZMB\" width=\"600\" height=\"338\" title=\"&#8220;Fake Meat: Tastes just like Chicken?&#8221; &#8212; HappyCow\" data-secret=\"ZcnYOhHZMB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2010\/06\/notreallychicken1.jpg","thumbnail_width":650,"thumbnail_height":265,"description":"In the years that vegetarianism has become more mainstream, the meat-free diet itself has transformed.\u00a0 Gone are the years of the stereotypical \u201chippie\u201d vegetarian who survives on dry oats, tofu blocks and raw vegetables (though there\u2019s certainly nothing wrong with that). Now, in every grocery store one can find a section of \u201cfake\u201d or imitation foods, usually soy-based, created to substitute for real meat, providing a much smoother transition to the lifestyle. With the recent breakthrough in the fake meat industry\u2014a more realistic fake chicken texture \u2013 scientist from the University of Missouri are opening the door to all kinds of implications within the food industry. Inventors of this new \u201cchicken,\u201d a food that combines soy-protein powder, wheat flour and water in an industrial extruder, claim that it successfully imitates the stringy texture found in the real thing, and, believe it or not, tastes like chicken! Until now, the main argument meat-eaters gave against eating fake meats was that it just wasn\u2019t quite right. With the technology to perfectly duplicate meat, in taste and texture, without the torture of animals, they may no longer have an excuse. However, the idea that \u201ctechnology\u201d is used to create food does not seem [&hellip;]"}