{"version":"1.0","provider_name":"HappyCow","provider_url":"https:\/\/www.happycow.net\/blog","author_name":"eric","author_url":"https:\/\/www.happycow.net\/blog\/author\/eric\/","title":"Expo West 2009- Vegan buzz - HappyCow","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"F2M44OX7Hp\"><a href=\"https:\/\/www.happycow.net\/blog\/expo-west-2009-vegan-buzz\/\">Expo West 2009- Vegan buzz<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.happycow.net\/blog\/expo-west-2009-vegan-buzz\/embed\/#?secret=F2M44OX7Hp\" width=\"600\" height=\"338\" title=\"&#8220;Expo West 2009- Vegan buzz&#8221; &#8212; HappyCow\" data-secret=\"F2M44OX7Hp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Just back from the annual 2009 Natural Products Expo West in Anaheim, California. Some background: The Expo is a HUGE supply show held to allow manufacturers to introduce their products to the distributors.\u00a0 Companies spend tons of money on this event in the hopes that stores will pick their products up and begin selling them.\u00a0 The product developers and company founders are often on hand to speak with attendees about their products. I found the show itself confusing to navigate this year as the &#8220;vegetarian&#8221; delineated section from last year was gone and the well-known veg*n company booths were scattered all over.\u00a0 Additionally, due to rough economic times, many companies scaled back this year (or even did not show up). Yet I was thrilled to see that more products than ever are going vegan and displaying the &#8220;V&#8221; logo. Last year the buzzwords seem to be\u00a0 &#8220;Organic&#8221; and &#8220;Eco-friendly&#8221;, and while those two words were evident this year, while walking the isles I kept hearing the word &#8220;vegan&#8221; and was surprised to see the word printed on many company signs and brochures. All this being said, there were only a few new products that really impressed me. One to look [&hellip;]","thumbnail_url":"https:\/\/www.happycow.net\/blog\/wp-content\/uploads\/2009\/03\/expowest1.gif"}