1.0HappyCowhttps://www.happycow.net/blogPETAhttps://www.happycow.net/blog/author/PETA/rich600338<blockquote class="wp-embedded-content" data-secret="9rVDrOS5Qs"><a href="https://www.happycow.net/blog/meat-eaters-enjoy-mock-meats-too/">Meat-Eaters Enjoy Mock Meats, Too</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.happycow.net/blog/meat-eaters-enjoy-mock-meats-too/embed/#?secret=9rVDrOS5Qs" width="600" height="338" title="“Meat-Eaters Enjoy Mock Meats, Too” — HappyCow" data-secret="9rVDrOS5Qs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.happycow.net/blog/wp-content/uploads/2013/08/Gardein-chicken-burger-SweetOnVeg-header.jpg600185Vegetarians and vegans, you’ve got company: A new report shows that meat-eaters are also chowing down on mock meats, tofu, tempeh, and seitan. In fact, according to Mintel market research group, more than one-third of Americans are now eating these healthy meat-free foods and only a fraction of them identify themselves as vegetarians or vegans. Some meat-eaters are reportedly eating mock meats in place of animal flesh, and others are eating them alongside meat offerings. You may be thinking that with so many great-tasting vegan options available, there’s no reason for anyone to eat animal flesh at all—ever. And you’re right. But any time someone eats mock meats instead of animal flesh, it’s a huge step in the right direction! Not only does it show that more and more people are interested in eating healthier, conserving resources, and stopping factory farming, it also shows that mock meats are yummy and have a broad appeal. Restaurants and food companies are capitalizing on this, too. About the same time that Tropical Smoothie Café began offering Beyond Meat, Chipotle Mexican Grill began selling vegan Sofritas—shredded, organic tofu braised with chipotle chiles and roasted poblanos and served in burritos, tacos, or bowls. Sofritas are […]