Reach Veg*ns, Natural Food Consumers

Spend some of your advertising budget on HappyCow.net.
Talk to us about combined advertising packages both on HappyCow.net & on Facebook.
Email us today to start your customized & targeted campaign.

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Top 100 Food Websites Favorite Vegetarian Website
Favorite Vegetarian Forum
24 Carrot Award
Favorite Online Travel Resource
Best Restaurant Finder
Top 100 Food Website

Frommers Travel Guides named HappyCow
the Best Internet Guide for travelers looking for vegetarian food.


About this site:

Established in 1999 and widely recognized as the definitive guide of its kind, HappyCow is the longest-running and most comprehensive searchable global guide to vegetarian & vegan restaurants and health food stores.

Demographics and statistics:

600,000+ unique visitors and 2.5+ million page views monthly.
With visitors from USA (and Canada), with additional visitors from more than 80 other countries (mainly Europe and then Australia).

Advertise with us:

Reach a highly targeted niche audience comprising vegetarians, vegans, and health food seekers.
Enjoy positive exposure while support this invaluable service. Some of the most prominent vegan products and companies advertise with us. Take a look at some of them!



5 Easy Ways to Advertise:

Example 1

1. Sitewide or Select Content Rotation Banner Display

Info: Your custom banner ad will be shown in rotation throughout the entire website (Run-of-Site), or on select pages.

Select pages may be: all the Restaurant/Store Guide pages, the Recipe pages, all the Health pages, all the Travel pages, all the Community pages, or all the Raw pages only.

Placement: top of the page, above the fold

Ad sizes:
468x60 pixels, in the header
300x250 pixels, upper right of page
160x600 to 300x600 pixels, right column (Guide Pages & some Topic Pages)

Term: you decide time frame
50,000 impressions minimum

Rate: based on quantity of impressions

Discount: special introductory rates & large volume buy

Email for details



Example 2

2. Regionally Targeted Banner Display

Info: Choose your targeted City, State, or Country page(s) where you wish to show your custom banner ad.

Your banner will be on display continuously without interruption for the entire duration of ad term.

Ad sizes and placement:
A) 468x60, very top of page (in the header)
B) 300x250 pixels, upper right of page
C) 300x600 pixels, right column

Term: 6-months

Rate: click for full details

Discount: multiple ads buy



Example 3

3. E-Newsletter Advertising

Info: HappyCow's monthly MooZine e-newsletter is currently distributed to over 55,000+ & daily growing number of subscribers.

Ad sizes:
Standard Ad includes image/logo, business name, weblink
Premium Ad includes image/logo, business name, weblink, 40 word text
Advertorial Ad includes large image/logo, business name, weblink, 120 word text

Term: per issue

Rate: per single ad

Discount: special introductory rates & for multiple ads buy

View past issues

Email for details



Example 4

4. Online Marketplace

Info: The most inexpensive option. This section is created especially for small & indepedent businesses that offer veg food, health, and natural products as well as catering and personal chef and home delivery services.

Ad sizes:
Standard Ad includes image/logo, business name, 30 word text, weblink
Premium Ad also includes 1 e-newsletter feature

Term: 12-months

Rate: US$9 per month

See Marketplace pages

Email for details



FRIEND status

5. For Restaurants and Stores

Upgrade your listing to Priority FRIEND status to receive many exclusive benefits!

Cick for full details

* We highly recommend combining a Priority upgrade with ad option #2 (above) for the maximum, regionally-targeted exposure.



Email us today
for your customized & targeted campaign.

Other Advertising Opportunities

Facebook Fan and Group Page Sponsorship
Restaurant and Store Guide Sponsorhip
Sitewide Roadblock
Custom Sitewide Takeover with Skin
Homepage-Only Rotational

If you are interested in one of these options, please mention it in your email.



In your email please include:
1) Your business name, website URL, and brief description of your services/products.
2) Which above ad option(s) interests you.
3) Whether you will be providing a ready made banner, or if you will need banner design service. Our web designer will help you create a simple banner for a minimal fee.
4) Additional comments or requests.