On the main drag of Primrose Hill. There is a big wooden picnic table with benches in front of it despite them no longer selling prepared food/ sandwiches.
They stock mostly dry/ packaged goods with a decent bread section behind the counter, a fridge with cold products and a small amount of fresh fruit and vegetables.
Pleasant helpful service.
Value is fine.
I guess it's a bit more than a three for mePros: Helpful owner, good bread range
Cons: small amount of fresh produce